{"id":1143,"date":"2016-12-05T05:36:21","date_gmt":"2016-12-05T05:36:21","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=1143"},"modified":"2025-11-07T14:18:46","modified_gmt":"2025-11-07T12:18:46","slug":"how-does-seo-work","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/how-does-seo-work\/","title":{"rendered":"How does SEO work? | FAQs"},"content":{"rendered":"<p>If you\u2019d like to understand more about how SEO works, watch Andre Buxey, one of the Head Tutors on the <a href=\"https:\/\/www.getsmarter.com\/courses\/za\/uct-search-engine-optimisation-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">University of Cape Town Search Engine Optimisation (SEO) online short course<\/a>, as he talks you through the workings of SEO in this short video.<\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/N5bJKgjDIMw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<\/div>\n<p>Are you aware of the importance of search engine optimisation (SEO), but not sure how it actually\u00a0works?<\/p>\n<p>SEO is the ultimate tool for ensuring your business gets noticed and stays relevant. To make it work for you, you need to understand the basics of how search engines function. Next you need to ask yourself whether the content, title and meta description of your website matches the popular web search query.<\/p>\n<h5 style=\"text-align: center;\">Do you want\u00a0to make your website SEO-friendly and\u00a0put\u00a0your business on the map?<\/h5>\n<p style=\"text-align: center;\"><strong>Take your SEO skills to the next level with the <a href=\"https:\/\/www.getsmarter.com\/courses\/za\/uct-search-engine-optimisation-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">UCT Search Engine Optimisation (SEO) online short course.<\/a>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a class=\"button large postcta\" href=\"https:\/\/www.getsmarter.com\/courses\/za\/uct-search-engine-optimisation-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">FIND OUT MORE<\/a><\/strong><\/p>\n<blockquote><p>Transcription<\/p>\n<p>In order to understand search engine optimisation, we need to understand how search engines work. For example, looking at Google: Google is a service that wants to provide the most authoritative result based on a user&#8217;s search query. In order to provide the most authoritative result, it looks at its algorithm. Does your website contextually match the search query? Search engine optimisation effectively optimises your page content so that it matches the user&#8217;s contextual query. Google is all about context.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019d like to understand more about how SEO works, watch Andre Buxey, one of the Head Tutors on the University of Cape Town Search Engine Optimisation (SEO) online short course, as he talks you through the workings of SEO in this short video. Are you aware of the importance of search engine optimisation (SEO), [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":40911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[125],"article-format":[],"class_list":["post-1143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How does SEO work? Understanding Search Engine Optimisation<\/title>\n<meta name=\"description\" content=\"SEO is the ultimate tool for ensuring your business gets noticed and stays relevant. But to make it work for you, you need to understand how it works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/how-does-seo-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does SEO work? | FAQs\" \/>\n<meta property=\"og:description\" content=\"SEO is the ultimate tool for ensuring your business gets noticed and stays relevant. 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