{"id":1144,"date":"2016-12-05T05:37:49","date_gmt":"2016-12-05T05:37:49","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=1144"},"modified":"2025-09-19T14:17:02","modified_gmt":"2025-09-19T12:17:02","slug":"how-can-seo-help-businesses","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/how-can-seo-help-businesses\/","title":{"rendered":"How can SEO help businesses? | FAQs"},"content":{"rendered":"<p>Are you aware of\u00a0the importance of search engine optimisation (SEO), but not sure how SEO\u00a0can help\u00a0your business?<\/p>\n<p>SEO serves businesses by connecting them to users who are looking for something &#8211; a particular product, service or piece of information. When your website is SEO-friendly, it can become one of the most authoritative results for a specific search query. In other words, Google and other search engines will put you at the top of their users&#8217; search results. This dovetails into the rest of your digital efforts.<\/p>\n<p>That&#8217;s why SEO should be an integral part of your <a href=\"https:\/\/www.getsmarter.com\/blog\/digital-marketing-strategist-career-path-profile\/\" target=\"_blank\" rel=\"noopener\">digital marketing strategy<\/a>.<\/p>\n<p>If you want to find out more about how SEO can help your business grow, watch this short video from Andre Buxley, one of the Head Tutors on the <a href=\"https:\/\/www.getsmarter.com\/products\/uct-search-engine-optimisation-seo-online-short-course\" target=\"_blank\" rel=\"noopener\">University of Cape Town Search Engine Optimisation (SEO) online short course<\/a>.<\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/enVcP3RxrXY\" width=\"1100\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h5>Keen to equip yourself and your business with the SEO-skills you need to get noticed?<\/h5>\n<p>Stand out from the crowd with the <a href=\"https:\/\/www.getsmarter.com\/products\/uct-search-engine-optimisation-seo-online-short-course\" target=\"_blank\" rel=\"noopener\">UCT Search Engine Optimisation (SEO) online short course<\/a>.<\/p>\n<p><strong><a class=\"button large postcta\" href=\"https:\/\/www.getsmarter.com\/products\/uct-search-engine-optimisation-seo-online-short-course\" target=\"_blank\" rel=\"noopener\">TELL ME MORE\u00a0<\/a><\/strong><\/p>\n<hr \/>\n<\/div>\n<blockquote><p><em>Transcription<\/em><\/p>\n<p><em>Search engine optimisation helps businesses by connecting users who are looking for a particular product, service, or information. With SEO at the heart of your digital efforts, you are making sure that your website is one of the most authoritative results for a particular search query. Contextually, Google will associate your website with being that authority. This dovetails into the rest of your digital efforts. For example, your PPC campaign. For a landing page, having good SEO copy &#8211; titles , descriptions, and a call to action &#8211; helps with your quality score. Thus, your cost per click is not as much as it would have been. For social &#8211; everyone lands on a particular page, from a social media website. However, they continue to look at your website, helping with brand awareness as well.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Is your business showing up on the first page of Google? <\/p>\n","protected":false},"author":74,"featured_media":40889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[124,125],"article-format":[],"class_list":["post-1144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-education","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Can SEO Help Businesses? | FAQs - GetSmarter<\/title>\n<meta name=\"description\" content=\"SEO helps businesses by connecting them to users who are looking for something - a particular product, service or piece of information. When your website is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/how-can-seo-help-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can SEO help businesses? | FAQs\" \/>\n<meta property=\"og:description\" content=\"SEO helps businesses by connecting them to users who are looking for something - a particular product, service or piece of information. 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