{"id":1196,"date":"2016-12-05T06:31:25","date_gmt":"2016-12-05T06:31:25","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=1196"},"modified":"2025-09-18T16:29:52","modified_gmt":"2025-09-18T14:29:52","slug":"difference-sales-management-marketing-management-faqs","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/difference-sales-management-marketing-management-faqs\/","title":{"rendered":"The difference between sales management and marketing management? | FAQs"},"content":{"rendered":"<p>Both sales management and marketing management work to improve business management, but understanding the differences between the two will help you create a better sales strategy.<\/p>\n<p>Learn more from Gareth Cotten, the Head Tutor on the <strong><a href=\"https:\/\/www.getsmarter.com\/products\/uct-sales-management-online-short-course\" target=\"_blank\" rel=\"noopener\">University of Cape Town Sales Management online short course<\/a><\/strong>, as he discusses the key differences.<\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pnc-ec7kvTg\" width=\"1100\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<hr \/>\n<h5 style=\"text-align: center;\"><\/h5>\n<h5 style=\"text-align: center;\">Want to boost your skill set in sales management and make a valuable impact on your company?<\/h5>\n<p style=\"text-align: center;\">Study the UCT Sales Management online short course today.<\/p>\n<p style=\"text-align: center;\"><a class=\"button large postcta\" href=\"https:\/\/www.getsmarter.com\/products\/uct-sales-management-online-short-course\" target=\"_blank\" rel=\"noopener\">FIND OUT MORE<\/a><\/p>\n<hr \/>\n<blockquote><p><em>Transcription<\/em><\/p>\n<p><em>The differences between sales management and marketing management ties quite closely to the differences between sales and marketing. So with marketing management it\u2019s more about building a plan for how you are going to market a product or service. So it\u2019s looking at customer research and asking what they want, what is the best way to project this product or service that you are trying to sell. <a href=\"https:\/\/www.getsmarter.com\/blog\/brand-manager-career-path-profile\/\" target=\"_blank\" rel=\"noopener\">It\u2019s about building branding<\/a>, it\u2019s about building associations, it\u2019s about making people aware of what you actually do have available. Sales management on the other hand is about planning how you are actually going to follow through on this sales process. So ultimately you want to take people who have seen your marketing and you want to convert them into buying, paying customers &#8211; sales management is how you do that. So it\u2019s building your sales process, training your sales team, it\u2019s sales planning, it\u2019s running your figures, forecasts and budgets. Sales management is ultimately working together a plan which you can work on to achieve your marketing goals.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Watch this video and learn to create a better sales strategy. <\/p>\n","protected":false},"author":74,"featured_media":17301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[127,125],"article-format":[],"class_list":["post-1196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-career-advice","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The difference between sales management and marketing management? | FAQs<\/title>\n<meta name=\"description\" content=\"Understand the differences between sales management and marketing management in order to create a better sales strategy. Watch this short video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/difference-sales-management-marketing-management-faqs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The difference between sales management and marketing management? | FAQs\" \/>\n<meta property=\"og:description\" content=\"Understand the differences between sales management and marketing management in order to create a better sales strategy. 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