{"id":12099,"date":"2017-12-06T14:58:51","date_gmt":"2017-12-06T14:58:51","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=12099"},"modified":"2025-08-22T12:38:28","modified_gmt":"2025-08-22T10:38:28","slug":"advice-staying-ahead-marketing-executive","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/advice-staying-ahead-marketing-executive\/","title":{"rendered":"How To Stay Relevant: Advice From A Marketing Executive"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"show-for-small-only aligncenter wp-image-12108 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Mobile-Banner.png\" alt=\"digital marketing executive\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Mobile-Banner.png 500w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Mobile-Banner-150x150.png 150w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Mobile-Banner-300x300.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"show-for-medium aligncenter wp-image-12103 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Blog-Banner.png\" alt=\"digital marketing executive\" width=\"970\" height=\"225\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Blog-Banner.png 970w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Blog-Banner-300x70.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Blog-Banner-768x178.png 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/p>\n<p>If there is one maxim <strong>Marketing Executive <\/strong>Stacey Rehbock lives by, it\u2019s to always be on the lookout for the next big opportunity.<\/p>\n<p>For her, change is the only constant.<\/p>\n<p>\u201cWhen building a career it\u2019s important to have an acute awareness of changes or evolutions in your industry. There are very few fields that will remain static &#8211; you need to know which predicted trends are coming down the line and how they can affect you and your role.\u201d<\/p>\n<p>Stacey has more than eight years\u2019 experience in <a href=\"https:\/\/www.getsmarter.com\/products\/uct-digital-marketing-online-short-course\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a> and describes it as, \u201canything but monotonous and predictable.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"show-for-small-only aligncenter wp-image-12112 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-1.png\" alt=\"digital marketing executive\" width=\"350\" height=\"456\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-1.png 350w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-1-230x300.png 230w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"show-for-medium aligncenter wp-image-12109 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-1.png\" alt=\"digital marketing executive\" width=\"900\" height=\"225\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-1.png 900w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-1-300x75.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-1-768x192.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><a href=\"https:\/\/www.getsmarter.com\/blog\/change-the-way-you-work-in-2017-reinvent-yourself-as-a-new-professional\/\" target=\"_blank\" rel=\"noopener\">As a new professional<\/a>, her future focused attitude has seen her quickly move up the ranks of a number of marketing companies in her eight-year career.<\/p>\n<h5><strong>Three key benefits of digital marketing<\/strong><\/h5>\n<p>There are many benefits derived from digital marketing. Stacey lists the following three as the most important.<\/p>\n<ol>\n<li>The ability to reach a wider audience than conventional marketing<\/li>\n<li>Consumers are better able to engage and interact with products they love<\/li>\n<li>The opportunity to innovate<\/li>\n<\/ol>\n<h5><strong>How to become a champion digital marking executive<\/strong><\/h5>\n<ul>\n<li>Have a vision<\/li>\n<li>Learn new skills<\/li>\n<li>Adapt to change<\/li>\n<li>Stay online (especially on social media)<\/li>\n<\/ul>\n<h5><strong>Stacey\u2019s online learning experience<\/strong><\/h5>\n<p>Having a strong background in marketing and advertising, Stacey decided it was time to refresh her skills and registered for the UCT Digital Marketing online short course.<\/p>\n<p>As a Marketing Executive, one of Stacey&#8217;s roles is to steer the direction of her company&#8217;s digital marketing campaigns.<\/p>\n<p>\u201cThis course has taught me the importance of putting together a clear strategy for all digital marketing efforts.\u201d<\/p>\n<p>\u201cI\u2019ve always had a self-taught love for digital marketing, the UCT Digital Marketing online short course, has given me certification from a reputable university in this field, adding credibility to my digital marketing experience.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"show-for-small-only aligncenter wp-image-12113 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-2.png\" alt=\"digital marketing executive\" width=\"350\" height=\"351\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-2.png 350w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-2-150x150.png 150w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-2-300x300.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"show-for-medium aligncenter wp-image-12110 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-2.png\" alt=\"digital marketing executive\" width=\"900\" height=\"225\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-2.png 900w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-2-300x75.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-2-768x192.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><strong style=\"font-size: 16px;\">Benefits of online learning<\/strong><\/p>\n<ul>\n<li>Flexibility<\/li>\n<li>Technical skills improvement<\/li>\n<li>Course variety<\/li>\n<li>Career advancement<\/li>\n<\/ul>\n<p>\u201cLife is unpredictable so learning online allowed me to work my studying into my schedule. I did not have to choose between working or studying as they went hand in hand perfectly.\u201d<\/p>\n<p>\u201cWith online education, through GetSmarter, you can better yourself from anywhere in the world and on your terms, while still maintaining the support and recognition from the world&#8217;s best universities.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"show-for-small-only aligncenter wp-image-12114 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-3.png\" alt=\"digital marketing executive\" width=\"350\" height=\"457\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-3.png 350w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Mobile-3-230x300.png 230w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"show-for-medium aligncenter wp-image-12111 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-3.png\" alt=\"digital marketing executive\" width=\"900\" height=\"261\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-3.png 900w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-3-300x87.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-PullQuote-Desktop-3-768x223.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><b>Here\u2019s a timeline listing Stacey\u2019s key career path moments:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"show-for-small-only aligncenter wp-image-12132 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Timeline-Mobile.jpg\" alt=\"digital marketing executive\" width=\"350\" height=\"806\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Timeline-Mobile.jpg 350w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Timeline-Mobile-130x300.jpg 130w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"show-for-medium aligncenter wp-image-12133 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Timeline-Desktop.jpg\" alt=\"digital marketing executive\" width=\"970\" height=\"433\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Timeline-Desktop.jpg 970w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Timeline-Desktop-300x134.jpg 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-Timeline-Desktop-768x343.jpg 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><strong>What\u2019s next?<\/strong><\/p>\n<p>Stacey is keen to further develop herself professionally and in business, and has registered for the Women in Leadership online short course.<\/p>\n<p>\u201cWomen have a different set of challenges and opportunities in the workplace, and I would like to make a positive impact in this area. I believe this course will help me achieve that.\u201d<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong>Stacey is able to ensure she\u2019ll always be in line for the next big opportunity by always seeking out new skills.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Which skills do you need to get in line for the next big opportunity?<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.getsmarter.com\/products\/uct-digital-marketing-online-short-course\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12138 size-medium\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-DM-CTACard-1-300x295.png\" alt=\"\" width=\"300\" height=\"295\" \/><\/a> <a href=\"https:\/\/www.getsmarter.com\/universities\/university-of-cape-town-graduate-school-of-business\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12141 size-medium\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/12\/Stacey-WIL-CTACard-1-300x295.png\" alt=\"\" width=\"300\" height=\"295\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how online learning can help you stay relevant in your digital marketing career.<\/p>\n","protected":false},"author":74,"featured_media":18730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[127,132],"article-format":[],"class_list":["post-12099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-career-advice","tag-executive-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Stay Relevant: Advice From A Marketing 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