{"id":12177,"date":"2017-12-12T07:04:53","date_gmt":"2017-12-12T07:04:53","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=12177"},"modified":"2025-09-19T14:39:12","modified_gmt":"2025-09-19T12:39:12","slug":"how-to-become-a-sales-manager","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/how-to-become-a-sales-manager\/","title":{"rendered":"How To Become A Sales Manager"},"content":{"rendered":"
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A team of Sales Consultants can come with a large degree of varying personalities and selling styles, making the role of managing this team a highly interactive and often challenging one. The Sales Manager\u2019s role cannot be understated. On top of having to motivate and guide a team at all times, as a Sales Manager, you\u2019ll be expected to consistently meet your business\u2019s desired goals and daily conversions.<\/strong><\/p>\n\n\n\n

Nazley Brooks, a Sales Manager in Sales and Enrolments at GetSmarter describes how entering this industry is perfect for a professional who has a passion for both people and consulting. As someone who has had experience in sales for over 13 years, she describes how a Sales Manager needs to also embrace the role of becoming a master of change.<\/p>\n\n\n

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What are the key responsibilities of a Sales Manager?<\/strong><\/h5>\n\n\n\n

The role of a Sales Manager depends primarily on the industry and business you find yourself in. Nonetheless, the overarching responsibility of all Sales Managers is to convert leads into customers while managing the operations in between. A Sales Manager will also be expected to train up their team and introduce them to new conversion strategies.<\/p>\n\n\n\n

Research has shown the majority of sales training fails with consultants forgetting 84% of the content they\u2019ve just covered after 90 days.1 <\/sup>Good managers are a rare find, but by consistently and proactively updating your own skills, your team is sure to follow suit.<\/p>\n\n\n

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Working for a digital education company, Nazley has kept up-to-date with the skills relevant to the higher education environment, something often expected of Sales Managers in order to suit the environment they find themselves in. She completed online courses in values-based leadership and labour law to ensure she is leading with the right mindset and achieving performance goals.<\/p>\n\n\n\n

Below are three key responsibilities relevant to any role in Sales Management:<\/strong><\/p>\n\n\n\n

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Manage and execute the sales function<\/h5>\n<\/td>

  • Understand the marketing concept and the elements of the marketing mix to identify the links between sales and marketing<\/li>
  • Apply a strategic supply management process and develop relationships with both clients and teammates<\/li>
  • Complete market opportunity analyses, estimate market potential and develop sales forecasting techniques<\/li>
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    Wan<\/a>t<\/a> these skills?<\/a><\/p><\/td><\/tr>

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Providing values-based leadership<\/h5>\n<\/td>

  • Understand your personal values and formulate them into a personalised leadership profile<\/li>
  • Use holistic approaches to business management to foster innovation to maintain a successful, holistic business model<\/li>
  • Implement values and behaviours in your team and create values-based business strategies and proposals<\/li>
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    Want these skills?<\/p><\/td><\/tr>

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Managing Training and Development<\/h5>\n<\/td>