{"id":125,"date":"2016-11-23T11:18:56","date_gmt":"2016-11-23T11:18:56","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=125"},"modified":"2025-09-22T13:03:18","modified_gmt":"2025-09-22T11:03:18","slug":"how-to-use-linkedin-to-impact-your-career","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/how-to-use-linkedin-to-impact-your-career\/","title":{"rendered":"How to use LinkedIn to impact your career"},"content":{"rendered":"<p>Looking for career opportunities or career advice?<\/p>\n<p>LinkedIn offers a platform where millions of professionals can form connections; it promotes your online identity in a professional manner; and it\u2019s usually the first result that comes up in search pages, giving potential employers access to positive information about you.<\/p>\n<p>Don\u2019t have a LinkedIn profile? <a href=\"https:\/\/www.linkedin.com\/\">Sign up for LinkedIn now<\/a> and follow these 3 steps to ensure your profile lands you that job interview you\u2019ve always wanted:<\/p>\n<h5><strong>Step 1: Creating the perfect LinkedIn profile and resume<\/strong><\/h5>\n<p>Want to stand out among the 450 million professionals using LinkedIn? Here are a few ways you can make your profile and online resume impressive:<\/p>\n<p><strong>The headline<\/strong><\/p>\n<p>This is used to define your industry and the role you have within it<\/p>\n<ul>\n<li>Keep it succinct<\/li>\n<li>Be professional<\/li>\n<li>Use key terms<\/li>\n<\/ul>\n<p><strong>Your name<\/strong><\/p>\n<ul>\n<li>Do include your first, last and middle name<\/li>\n<li>Don\u2019t use humorous job titles or nicknames<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-173 aligncenter\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-andrew.jpg\" alt=\"planning-linkedin-2\" width=\"900\" height=\"352\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-andrew.jpg 900w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-andrew-300x117.jpg 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-andrew-768x300.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>Your profile picture<\/strong><\/p>\n<p>When selecting the appropriate headshot, consider your industry, as well as potential consumers and peers you may come into contact with, and choose an image that would make the best first impression on those people.<\/p>\n<blockquote><p>Adding a photo to your profile makes you<strong> 36 times<\/strong> more likely to receive a message on LinkedIn.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-174 aligncenter\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-tamsy.jpg\" alt=\"planning-linkedin-3\" width=\"900\" height=\"208\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-tamsy.jpg 900w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-tamsy-300x69.jpg 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-tamsy-768x177.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>Your summary<\/strong><\/p>\n<p>The secret to creating a LinkedIn profile that shows up in LinkedIn search results is to craft a killer summary. Write a concise description of who you are, and include your present and future career endeavors.Before you begin, ask yourself these 3 questions:<\/p>\n<p>Before you begin, ask yourself these 3 questions:<\/p>\n<ol>\n<li><em>Who do you want to reach with your summary?\u00a0<\/em><\/li>\n<li><em>What do you want them to learn or do?<\/em><\/li>\n<li><em>How do you want them to feel?<\/em><\/li>\n<\/ol>\n<blockquote><p><strong>Tip:<\/strong> Adding media to your summary gives credibility to who you are and your career achievements. Include videos, slideshows, blog posts and articles.<\/p><\/blockquote>\n<p><strong>Your experience<\/strong><\/p>\n<p>This section acts as an online resume, and is another way to support what you have said about your career experience and skill set. Use this section as a way to add more intrigue and keep people reading your profile for longer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-179 aligncenter\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-numbers.jpg\" alt=\"planning-linkedin-7\" width=\"900\" height=\"202\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-numbers.jpg 900w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-numbers-300x67.jpg 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-numbers-768x172.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>Why should you complete your profile?<\/strong><br \/>\nThe main reason is to ensure you appear in LinkedIn search results. The search algorithm display results in this order:<\/p>\n<ol>\n<li>100% complete profiles<\/li>\n<li>Shared connections<\/li>\n<li>Connections by degree (1st, 2nd and 3rd)<\/li>\n<li>Groups in common<\/li>\n<\/ol>\n<blockquote><p>Users with completed profiles are <strong>40 times<\/strong> more likely to receive opportunities through LinkedIn<\/p><\/blockquote>\n<h5><strong>Step 2: Send recommendation requests<\/strong><\/h5>\n<p>This is a great way of enhancing your credibility, and building a strong network of successful connections &#8211; something which will afford you <a href=\"https:\/\/www.getsmarter.com\/blog\/the-secret-to-getting-headhunted\/\" target=\"_blank\" rel=\"noopener\">more career opportunities.<\/a> Recommendations are written by other LinkedIn members who have worked with you in the past. It\u2019s important to try get up to two recommendations for each of your most important former positions.<\/p>\n<p><strong>The difference between recommendations and endorsements?<\/strong><\/p>\n<p>Endorsements are still very important for LinkedIn&#8217;s algorithm, but these are more subtle signals of advocacy and aren\u2019t as credible as recommendations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-177 aligncenter\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-recommendations.jpg\" alt=\"planning-linkedin-6\" width=\"900\" height=\"362\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-recommendations.jpg 900w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-recommendations-300x121.jpg 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-recommendations-768x309.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h5><strong>Step 3: Use LinkedIn Publisher to boost your career opportunities<\/strong><\/h5>\n<p>This is a great tool for getting exposure for your business or brand. Whenever you publish a post, your connections and followers will receive a notification about it\u00a0and are often also notified about it via email. What better way to get more eyes on your LinkedIn page, and create brand awareness while doing so?<\/p>\n<p>If your content is really good and generates a large amount of likes, shares and comments, LinkedIn rewards you by adding it to LinkedIn Pulse &#8211; a hub of content that is highly indexed by Google and LinkedIn search. If your article is trending on LinkedIn Pulse, you can expect to receive a lot of exposure.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-175 aligncenter\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-5tips.jpg\" alt=\"planning-linkedin-4\" width=\"900\" height=\"505\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-5tips.jpg 900w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-5tips-300x168.jpg 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/career-5tips-768x431.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<hr \/>\n<h5 style=\"text-align: center;\">LinkedIn users that include skills in their profiles receive on average, 13 times more profile views.<\/h5>\n<p style=\"text-align: center;\">Add to your skill set today with an online short course<\/p>\n<p style=\"text-align: center;\"><a class=\"button large postcta\" href=\"https:\/\/www.getsmarter.com\/products\" target=\"_blank\" rel=\"noopener\">TELL ME MORE<\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Stand out among the 450 million professionals using LinkedIn.<\/p>\n","protected":false},"author":74,"featured_media":17226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[123],"article-format":[],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-talent-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use LinkedIn to Impact your Career - GetSmarter<\/title>\n<meta name=\"description\" content=\"Don&#039;t have a LinkedIn profile? 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