{"id":126,"date":"2016-12-05T20:39:02","date_gmt":"2016-12-05T20:39:02","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=126"},"modified":"2025-09-25T15:59:09","modified_gmt":"2025-09-25T13:59:09","slug":"the-elevator-pitch-how-to-sell-yourself-in-60-seconds","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/the-elevator-pitch-how-to-sell-yourself-in-60-seconds\/","title":{"rendered":"The elevator pitch: how to sell yourself in 60 seconds"},"content":{"rendered":"<p><strong>If you only had 60 seconds to win someone over, how would you do it?<\/strong> Enter the \u201celevator pitch\u201d: a quickfire 20-60 second overview of your product, service, project, or solution that gets its name from the average time of an elevator ride.<\/p>\n<p>A well-polished elevator pitch is a powerful tool to have in your business communication toolkit, and is <strong>an essential entrepreneurial skill<\/strong>. You never know when you might find yourself in a situation with a person of influence where a few well-timed words could get you the break you\u2019ve been looking for.<\/p>\n<p>The sole objective of an elevator pitch isn\u2019t to close a deal, but to <strong>convince someone that you have something worthwhile to offer.<\/strong> It can be used in planned occasions such as interviews\u2014especially when answering the \u201cTell me about yourself\u201d question, or even <a href=\"https:\/\/www.getsmarter.com\/blog\/how-to-ask-someone-to-be-your-mentor\/\" target=\"_blank\" rel=\"noopener noreferrer\">when asking for a mentor<\/a>, but where this elevator speech becomes most useful is when you encounter unexpected opportunities.<\/p>\n<p>If you\u2019re wondering how to improve your business communication skills and leave a lasting impression, take a look at these tips and tricks for a floor-by-floor process to crafting the ultimate 1-minute elevator pitch.<\/p>\n<p><a href=\"https:\/\/www.getsmarter.com\/products\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-304 size-full\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/communication-elevator-pitch-business-entrepreneur.png\" alt=\"communication-elevator-pitch-business-entrepreneur-infographic\" width=\"1892\" height=\"10423\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/communication-elevator-pitch-business-entrepreneur.png 1892w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/communication-elevator-pitch-business-entrepreneur-768x4231.png 768w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/communication-elevator-pitch-business-entrepreneur-186x1024.png 186w\" sizes=\"auto, (max-width: 1892px) 100vw, 1892px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know what you&#8217;re capable of, now it&#8217;s time to communicate it.<\/p>\n","protected":false},"author":74,"featured_media":17276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[127],"article-format":[],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-career-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Elevator Pitch: Sell Yourself in 60 Seconds<\/title>\n<meta name=\"description\" content=\"If you only had 60 seconds to win someone over, how would you do it? Find out the key to a successful elevator pitch in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/the-elevator-pitch-how-to-sell-yourself-in-60-seconds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The elevator pitch: how to sell yourself in 60 seconds\" \/>\n<meta property=\"og:description\" content=\"If you only had 60 seconds to win someone over, how would you do it? Find out the key to a successful elevator pitch in this article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/the-elevator-pitch-how-to-sell-yourself-in-60-seconds\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-05T20:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T13:59:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/communication-elevator-pitch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shameel Mohanlal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetSmarter Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/the-elevator-pitch-how-to-sell-yourself-in-60-seconds\/#primaryimage\",\"url\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/communication-elevator-pitch.png\",\"contentUrl\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/communication-elevator-pitch.png\",\"width\":480,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/the-elevator-pitch-how-to-sell-yourself-in-60-seconds\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getsmarter.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.getsmarter.com\/blog\"}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Elevator Pitch: Sell Yourself in 60 Seconds","description":"If you only had 60 seconds to win someone over, how would you do it? Find out the key to a successful elevator pitch in this article.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getsmarter.com\/blog\/the-elevator-pitch-how-to-sell-yourself-in-60-seconds\/","og_locale":"en_US","og_type":"article","og_title":"The elevator pitch: how to sell yourself in 60 seconds","og_description":"If you only had 60 seconds to win someone over, how would you do it? Find out the key to a successful elevator pitch in this article.","og_url":"https:\/\/www.getsmarter.com\/blog\/the-elevator-pitch-how-to-sell-yourself-in-60-seconds\/","og_site_name":"GetSmarter Blog","article_published_time":"2016-12-05T20:39:02+00:00","article_modified_time":"2025-09-25T13:59:09+00:00","og_image":[{"width":480,"height":480,"url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/communication-elevator-pitch.png","type":"image\/png"}],"author":"Shameel Mohanlal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"GetSmarter Staff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getsmarter.com\/blog\/the-elevator-pitch-how-to-sell-yourself-in-60-seconds\/#primaryimage","url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/communication-elevator-pitch.png","contentUrl":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/communication-elevator-pitch.png","width":480,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/www.getsmarter.com\/blog\/the-elevator-pitch-how-to-sell-yourself-in-60-seconds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getsmarter.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.getsmarter.com\/blog"}]}]}},"_links":{"self":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":13,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":52199,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions\/52199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media\/17276"}],"wp:attachment":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/tags?post=126"},{"taxonomy":"article-format","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/article-format?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}