{"id":13778,"date":"2018-02-23T07:43:10","date_gmt":"2018-02-23T07:43:10","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=13778"},"modified":"2023-08-14T10:01:42","modified_gmt":"2023-08-14T08:01:42","slug":"getsmarter-design-indaba-partnering-by-design","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/getsmarter-design-indaba-partnering-by-design\/","title":{"rendered":"GetSmarter At Design Indaba: Partnering By Design"},"content":{"rendered":"<div>\n            <!-- Responsive picture tag -->\n        <picture class=\"picture-block\">\n            <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2018\/02\/Design_indaba_article_banner_970px_22_02_2018-1.png\" >\n            <img decoding=\"async\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2018\/02\/Design_indaba_article_thumbnail_500x500px_22_02_2018-1.png\" alt=\"\">\n        <\/picture>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>What is Design Indaba?<\/strong><\/h4>\n\n\n\n<p>A native South African word, indaba literally translates to \u201cconference\u201d or \u201cdiscussion\u201d, and the <a href=\"http:\/\/www.designindaba.com\/events\/conference\" target=\"_blank\" rel=\"noopener\">Design Indaba Conference<\/a> at the Design Indaba Festival holds true to this meaning.<\/p>\n\n\n\n<p>Created in 1995 to bring international design thought leadership to South Africa, and take South Africa to the world, the Design Indaba Conference aims to nurture industries and professionals to build a better world through creativity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>GetSmarter at Design Indaba<\/strong><\/h4>\n\n\n\n<p>Sam Paddock, co-founder and CEO at GetSmarter, joined his brother Rob Paddock, co-founder and Chief of Strategic Partnerships, on the Design Indaba Conference stage for the first time in their company\u2019s 10-year history. Their message was one of proving to the world that Africans can not only compete internationally, but also outperform their global competition.<\/p>\n\n\n\n<iframe id=\"twitter-widget-0\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 550px; height: 273px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=true&amp;hideThread=false&amp;id=966247128879321089&amp;lang=en&amp;origin=https%3A%2F%2Fwww.getsmarter.com%2Fblog%2Fcareer-advice%2Fgetsmarter-design-indaba-partnering-by-design%2F&amp;sessionId=db89809fa8953350b95282ca0ffe856164e4104f&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=550px\" data-tweet-id=\"966247128879321089\"><\/iframe>\n\n\n\n<p>GetSmarter grew from being a Cape Town startup in 2008 to being acquired by US edtech giant 2U in 2017 for US$103 million. The Paddock brothers claim \u201cIt was a totally surreal moment for us: The South Africans who hailed from the tip of Africa who had managed as a collective to both play and win on a global stage.\u201d<\/p>\n\n\n\n<p>But how had they managed to achieve this incredible milestone?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Partnership by design<\/strong><\/h4>\n\n\n\n<p>GetSmarter was built by <strong>creating partnerships by design<\/strong>. They partner with their students to ensure high completion rates, and they partner with their people on the ground to maintain a powerful strategic direction. Here\u2019s how they did it:<\/p>\n\n\n\n<p>When Sam and Rob began their better education journey, they identified a problem and set out working to solve it. They found the completion rates for distance learning universities was surprisingly low, but discovered that&nbsp;completion rates jumped dramatically when students were regularly contacted via phone and email.<\/p>\n\n\n\n<p>Because of this discovery the Paddock brothers realised they\u2019d have to design a system that <strong>partners with students<\/strong> to facilitate truly transformative learning. They created a high-touch, human-supported learning journey, and as a result GetSmarter now enjoys a near-perfect completion rate across more than 50,000 students.<\/p>\n\n\n\n<iframe id=\"twitter-widget-1\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 550px; height: 297px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=966248836359491584&amp;lang=en&amp;origin=https%3A%2F%2Fwww.getsmarter.com%2Fblog%2Fcareer-advice%2Fgetsmarter-design-indaba-partnering-by-design%2F&amp;sessionId=58fd55a01c370d60c767edcbf92cd149f48d9f2d&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=550px\" data-tweet-id=\"966248836359491584\"><\/iframe>\n\n\n\n<p>But their approach to partnership by design doesn\u2019t stop at the student level. They also realised that in order to achieve their goal of playing and winning on a global stage, they\u2019d need to <strong>partner by design on an employee and executive level<\/strong> too. \u201cThe challenge of business is finding a way to have the right people doing the right things right,\u201d the CEO said.<\/p>\n\n\n\n<iframe id=\"twitter-widget-2\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 550px; height: 321px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-2&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=966250258962571264&amp;lang=en&amp;origin=https%3A%2F%2Fwww.getsmarter.com%2Fblog%2Fcareer-advice%2Fgetsmarter-design-indaba-partnering-by-design%2F&amp;sessionId=58fd55a01c370d60c767edcbf92cd149f48d9f2d&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=550px\" data-tweet-id=\"966250258962571264\"><\/iframe>\n\n\n\n<p>Which is where the One Page Strategic Plan (OPSP) comes in.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>GetSmarter\u2019s One Page Strategic Plan<\/strong><\/h4>\n\n\n\n<p>As Sam explained to the Conference audience, GetSmarter was almost falling over in 2013: \u201cUp until 2013, planning and strategy lived in the corridors between Rob and me. And we made many mistakes as a result of that.\u201d<\/p>\n\n\n\n<p>In order to solve the problems they faced, they adopted the usage of the OPSP, outlined in Verne Harnish\u2019s <em>Mastering the Rockefeller Habits<\/em>, and used the strategy it gave them to add direction to their company. \u201cIt gives us the chance to partner together in a way that doesn&#8217;t just exist in a set of assumptions that exists between people,\u201d Paddock said.<\/p>\n\n\n\n<iframe id=\"twitter-widget-3\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 550px; height: 345px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-3&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=true&amp;id=966293779845189634&amp;lang=en&amp;origin=https%3A%2F%2Fwww.getsmarter.com%2Fblog%2Fcareer-advice%2Fgetsmarter-design-indaba-partnering-by-design%2F&amp;sessionId=58fd55a01c370d60c767edcbf92cd149f48d9f2d&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=550px\" data-tweet-id=\"966293779845189634\"><\/iframe>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Spreading the Design Indaba message<\/strong><\/h4>\n\n\n\n<p>The message the Paddock brothers spoke to resonated with other speakers\u2019 messages at the Wednesday morning session of the Conference:<\/p>\n\n\n\n<p>Zimbabwean filmmaker <a href=\"http:\/\/www.designindaba.com\/profiles\/sunu-gonera\" target=\"_blank\" rel=\"noopener\">Sunu Gonera<\/a> travelled to Hollywood before realising the success he was searching for was waiting for him here, in Africa. His aspirations now revolve around taking Africa\u2019s stories international, and showing the world that <strong>Africa is ready to reclaim its place<\/strong> at the cutting edge of creativity and design.<\/p>\n\n\n\n<p>Artist, researcher and hacker, <a href=\"http:\/\/www.designindaba.com\/profiles\/zach-lieberman\" target=\"_blank\" rel=\"noopener\">Zach Lieberman<\/a> uses creative computer code to use the gestures of the human body and create weird and wonderful dynamic designs. His programs quite literally <strong>partner with users to achieve a further objective<\/strong>.<\/p>\n\n\n\n<p>Performance artist <a href=\"http:\/\/www.designindaba.com\/profiles\/lebo-mashile\" target=\"_blank\" rel=\"noopener\">Lebo Mashile<\/a> has dedicated her life to using her creative talents in writing, speaking, acting and presenting to share Africa with the world, and to <strong>bring her native South Africa to the global stage<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sharing the GetSmarter success story<\/strong><\/h4>\n\n\n\n<p>Many conference delegates shared the key takeaways from Sam and Rob\u2019s talk, and spoke to how they can use their story to find direction, strategy and creative solutions in their professional and personal lives:<\/p>\n\n\n\n<iframe id=\"twitter-widget-4\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 550px; height: 297px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-4&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=966250804222025730&amp;lang=en&amp;origin=https%3A%2F%2Fwww.getsmarter.com%2Fblog%2Fcareer-advice%2Fgetsmarter-design-indaba-partnering-by-design%2F&amp;sessionId=58fd55a01c370d60c767edcbf92cd149f48d9f2d&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=550px\" data-tweet-id=\"966250804222025730\"><\/iframe>\n\n\n\n<iframe id=\"twitter-widget-5\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 550px; height: 673px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-5&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=966249020757815296&amp;lang=en&amp;origin=https%3A%2F%2Fwww.getsmarter.com%2Fblog%2Fcareer-advice%2Fgetsmarter-design-indaba-partnering-by-design%2F&amp;sessionId=58fd55a01c370d60c767edcbf92cd149f48d9f2d&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=550px\" data-tweet-id=\"966249020757815296\"><\/iframe>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The <a href=\"https:\/\/twitter.com\/getsmarter?ref_src=twsrc%5Etfw\">@getsmarter<\/a> story is a deeply inspiring one! Thanks for sharing <a href=\"https:\/\/twitter.com\/sampaddock?ref_src=twsrc%5Etfw\">@sampaddock<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DesignIndaba?src=hash&amp;ref_src=twsrc%5Etfw\">#DesignIndaba<\/a><\/p>\n\n\n\n<p>\u2014 Chantal Botha (@chantalbotha) <a href=\"https:\/\/twitter.com\/chantalbotha\/status\/966279371517554688?ref_src=twsrc%5Etfw\">February 21, 2018<\/a><\/p>\n<\/blockquote>\n\n\n\n<iframe id=\"twitter-widget-7\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 550px; height: 552px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-7&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=966247205144285186&amp;lang=en&amp;origin=https%3A%2F%2Fwww.getsmarter.com%2Fblog%2Fcareer-advice%2Fgetsmarter-design-indaba-partnering-by-design%2F&amp;sessionId=58fd55a01c370d60c767edcbf92cd149f48d9f2d&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=550px\" data-tweet-id=\"966247205144285186\"><\/iframe>\n\n\n\n<p>African communications company Vodacom even created a one-pager with highlights from the GetSmarter talk:<\/p>\n\n\n\n<iframe id=\"twitter-widget-8\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: static; visibility: visible; width: 550px; height: 648px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\" 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data-tweet-id=\"966342030208184321\"><\/iframe>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How can GetSmarter partner with you?<\/strong><\/h4>\n\n\n\n<p>GetSmarter\u2019s founders designed a unique approach to solving the problem of distance education, partnering with you, the individual looking to stand out from the crowd, to successfully bring better education to the world.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Are you ready to stand out from the crowd?<\/strong><\/h5>\n\n\n\n<p class=\"has-text-align-center\">Have a look at our online short courses from the world\u2019s leading universities designed for busy, working professionals, like you.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"button large postcta\" href=\"https:\/\/www.getsmarter.com\/courses\" target=\"_blank\" rel=\"noopener\">BROWSE SHORT COURSES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sam and Rob Paddock 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max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/getsmarter-design-indaba-partnering-by-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GetSmarter At Design Indaba: Partnering By Design\" \/>\n<meta property=\"og:description\" content=\"GetSmarter founders Sam and Rob Paddock shared their creative design solution to the problem of distance learning at the 2018 Design Indaba Conference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/getsmarter-design-indaba-partnering-by-design\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-23T07:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-14T08:01:42+00:00\" \/>\n<meta property=\"og:image\" 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