{"id":21853,"date":"2022-03-29T10:43:19","date_gmt":"2022-03-29T08:43:19","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=21853"},"modified":"2022-05-16T10:10:52","modified_gmt":"2022-05-16T08:10:52","slug":"4-examples-of-financial-innovations","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/4-examples-of-financial-innovations\/","title":{"rendered":"4 Examples of Financial Innovations"},"content":{"rendered":"\n<p>When discussing the future of financial technology (fintech), the conversation has moved over the years from EFT to PayPal, and most recently, to Bitcoin. Many financial innovations have transformed our lives, and some have failed drastically. There are lessons to be learned from both.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) PayPal<\/h2>\n\n\n\n<p>PayPal is one of the world\u2019s biggest financial innovation examples, with 361 million active users currently.<sup>1<\/sup> In 1998, PayPal, known as Cofinity Inc. at the time, was founded by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel, and Elon Musk. Almost immediately, the company saw great success, growing at approximately 10% every day. By mid-year of 2000, the organization hit five million users, and just two years later, PayPal was acquired by eBay for $1.5 billion.<sup>2<\/sup> PayPal eventually split from eBay in 2014 \u2013 a move most were expecting since investors had been urging them for quite some time.<\/p>\n<p>Today, the organization has a market cap of $112.50 billion (March 2022)<sup>3<\/sup> and is still growing. It\u2019s acquired companies such as Braintree, Venmo, VeriSign, iZettle, Honey Science Corp., Xoom Corp., and Hyperwallet Systems Inc.<sup>4<\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Success or failure?<\/h3>\n\n\n\n<p>The success behind PayPal becoming the biggest online payment processor has a lot to do with its founders meeting a gap in the market. This was especially evident during the COVID-19 pandemic.<sup>5<\/sup>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>In 2021, statistics showed that consumers were 54% more comfortable making cross-country purchases if PayPal was an accepted payment method of the merchant.<sup> 6<\/sup><\/p><\/blockquote><\/figure>\n\n\n\n<p>PayPal went through six iterations before becoming the online payment giant it is known as today. Max Levchin describes how they had to regularly pivot in a matter of days, and be agile enough to take the next step towards success: \u201cBut between the founding and the actual PayPal, it was just this tug-of-war where it was like, \u2018We\u2019re trying this, this week.\u2019&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Every week you go to investors and say, \u2018We\u2019re doing this, exactly this. We\u2019re really focused. We\u2019re going to be huge.\u2019 The next week you\u2019re like, \u2018That was a lie.\u2019\u201d<sup>7<\/sup><\/p><\/blockquote><\/figure>\n\n\n\n<p>PayPal offers dedicated customers special discounts at selected retailers and has a reputation of being exceptionally safe, ensuring all information is encrypted.<sup>8<\/sup> According to Dean Turner, PayPal\u2019s previous Director of Security Intelligence, \u201cIf you care about the product [and] you care about your customers, you care about your customers\u2019 security \u2013 this is what you have to do.\u201d<sup>9<\/sup> This level of excellent customer service puts this financial innovation in high demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) Funding Circle<\/h2>\n\n\n\n<p>Funding Circle is a platform connecting organizations that have available money to lend with creditworthy businesses seeking finance. Its founders, Alex Tonelli and Sam Hodges, started the platform after experiencing how difficult it was to gain funding for their small business. After opening a number of fitness centers together, the two failed to grow the business any further because they couldn\u2019t get a loan.<sup>10<\/sup> This experience sparked the idea to create Funding Circle.<\/p>\n<p>Based on peer-to-peer lending, also known as social lending, Funding Circle is now one of many lending platforms offering this service. However, it found great success by being the first of its kind. Following two years of cost contraction, the company reported an $83 million profit for 2021.<sup>11<\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Success or failure?<\/h3>\n\n\n\n<p>With banks becoming increasingly regulated and start-up capital becoming difficult to secure, peer-to-peer lending has stepped in to meet the demand of new lenders and borrowers. In an environment where there is easy money, however, rapid credit source expansion will often lead to financial disasters like the 2006 mortgage bubble.<sup>12<\/sup> This is because individual lenders don\u2019t necessarily have the know-how when assessing credit risk. Peer-to-peer lending might have its faults, but as a business, Funding Circle is now on its way to becoming London\u2019s biggest fintech IPO, with net assets valued at $331.1 million.<sup>13<\/sup><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>One of the major reasons behind its success is that value is created through a return on investment, which Funding Circle is able to typically offer at a higher rate than traditional financial products.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Those who choose to invest in Funding Circle gain value through its credit scoring. This speaks to the credit integrity of its potential borrowers, mitigating the risk to lenders.<sup>14<\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) M-Pesa<\/h2>\n\n\n\n<p>Starting out as a convenient way to send money back home, M-Pesa has since become the largest payments platform in Africa.<sup>15<\/sup> Today, this platform allows many unbanked Kenyans, who mostly live in rural areas, to deposit, transfer, and withdraw money and pay for items using their mobile phone. M-Pesa is one of the examples of how financial innovation has led to financial inclusion by creating a service geared towards the unbanked and underbanked.<sup>16<\/sup> This branchless banking service works by allowing users to store money in an account accessed via their mobile phone using PIN-secured text messages.<sup>17<\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Success or failure?<\/h3>\n\n\n\n<p>M-Pesa was acquired by Safaricom in 2007.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Brian Wamatu, who heads up the product development, said, \u201cWe stumbled upon M-Pesa 10 years ago, for people working elsewhere in Kenya that could [now] send money to their families. We were looking for a platform that enabled payments and that was sustainable.\u201d<sup> 18<\/sup><\/p><\/blockquote><\/figure>\n\n\n\n<p>It was reported that in 2022, more than half of Kenya\u2019s entire GDP is transacted on M-Pesa.<sup>19<\/sup> And in terms of revenue, M-Pesa\u2019s transactional value grew by over 50 percent year on year, resulting in a total revenue of 146.4 billion shillings in 2021.<sup>20<\/sup><\/p>\n<p>However, while many acknowledge M-Pesa is a huge success in Kenya, there are contradictory opinions regarding the success of M-Pesa everywhere else, particularly in South Africa. M-Pesa was brought to South Africa in 2010; six years later, the platform only had 76,000 active users, leading to its closure the same year. A large contributor to this failure was South Africa\u2019s excessive regulation when it came to <a href=\"https:\/\/www.getsmarter.com\/products\/the-economist-fintech-and-the-future-of-finance-blockchain-cryptocurrencies-govcoins-and-the-payments-revolution-online-short-course\" target=\"_blank\" rel=\"noopener\">mobile money<\/a>. <sup>21<\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) WeChat<\/h2>\n\n\n\n<p>WeChat has become one of the world\u2019s most popular, independent mobile apps through monthly active users. It has over one billion active users, making it one of just five apps in the world that have surpassed that user milestone.<sup>22<\/sup> First launched by Tencent in 2011, WeChat was just a simple messaging app that eventually evolved to become an ecosystem of its own.<sup>23<\/sup><\/p>\n<p>Today, users can access a multitude of functions on the app including:<sup>24<\/sup><\/p>\n<ul>\n<li>Banking<\/li>\n<li>Travel<\/li>\n<li>Booking a doctor <\/li>\n<li>Networking<\/li>\n<li>Filing for divorce<\/li>\n<li>Job searches<\/li>\n<li>Making reservations<\/li>\n<li>Online shopping<\/li>\n<li>Entertainment <\/li>\n<li>Applying for a visa<\/li>\n<li>Research<\/li>\n<\/ul>\n<p>With the introduction of WeChat Pay, the company officially entered the fintech realm, which allows users to access multiple payment methods, settlement across major foreign currencies, and in-app purchases on their shopping page.<sup>25<\/sup> Tencent\u2019s financial innovation has led to a number of industry awards, with them recently receiving the Singapore Business Review\u2019s Technology Excellence Awards 2021 for the cloud services category.<sup>26<\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Success or failure?<\/h3>\n\n\n\n<p>WeChat has been a major success. However, some speculate as to whether WeChat\u2019s success \u2013 specifically in China \u2013 is largely due to the popular messaging application, WhatsApp, being banned in the country.<sup>27<\/sup> WeChat has been accused of sharing personal user\u2019s data with authorities in China, while WhatsApp offers end-to-end encryption.<sup>28<\/sup> Yet, WeChat continues to offer many more features compared to WhatsApp and is said to have been ahead of the curve even before WhatsApp was banned. Already in 2013, WeChat users could send monetary gifts, pay bills, and transfer money.<sup>29<\/sup><\/p>\n<p>As of January 2022, daily active users on WeChat sub-applications reached 450 million, with the number of active mini-programs growing by 41% year-on-year, and the average daily use times increasing by 32% year-on-year.<sup>30<\/sup><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>A large reason behind the company\u2019s success was capitalizing on the opportunity to add new major functions, transforming the app from merely being one focused on messaging.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Ultimately, the success behind financial innovation is based on meeting the needs of people through the disruption of the status quo. In the words of PayPal\u2019s Max Levchin, \u201cYou can&#8217;t get married to any one particular plan.\u201d This means accepting that you need to adapt as your customers&#8217; needs evolve. Often, the end product bears little resemblance to your original idea \u2013 with good reason.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><b>Take your cue from these innovators and choose your fintech course today&nbsp;<\/b><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.getsmarter.com\/subject-matter\/fintech-and-blockchain\" style=\"background-color:#e51470\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Browse the portfolio<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"accordion\">\n<div class=\"card\">\n<div id=\"headingOne\" class=\"card-header\">\n<h6 class=\"mb-0\"><button class=\"btn\" style=\"background-color: transparent;\" data-toggle=\"collapse\" data-target=\"#sources\" aria-expanded=\"true\" aria-controls=\"sources\"> <strong>Click here to view sources<\/strong> <\/button><\/h6>\n<\/div>\n<div id=\"sources\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n<div class=\"card-body\">\n<ul class=\"mx-0\" style=\"list-style: none;\">\n\n<li class=\"mb-4\"><sup>1<\/sup> Urosevic, M. (Aug, 2021). \u201829+ incredible PayPal statistics to know in 2021\u2019. Retrieved from <a href=\"https:\/\/spendmenot.com\/blog\/paypal-statistics\/\" target=\"_blank\" rel=\"noopener\"> Spendmenot<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>2<\/sup> Kane, M. (Aug, 2002). \u2018eBay picks up PayPal for $1.5 billion\u2019. Retrieved from <a href=\"https:\/\/www.cnet.com\/tech\/tech-industry\/ebay-picks-up-paypal-for-1-5-billion\/\" target=\"_blank\" rel=\"noopener\"> CNET<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>3<\/sup> (Mar, 2022). \u2018Market capitalization of PayPal (PYPL)\u2019. Retrieved from <a href=\"https:\/\/companiesmarketcap.com\/paypal\/marketcap\/\" target=\"_blank\" rel=\"noopener\"> Companies Market Cap<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>4<\/sup> Reiff, N. (Jul, 2020). \u20185 companies owned by PayPal\u2019. Retrieved from <a href=\"https:\/\/www.investopedia.com\/articles\/company-insights\/082416\/top-5-companies-owned-paypal-pypl.asp\" target=\"_blank\" rel=\"noopener\"> Investopedia<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>5<\/sup> (Nov, 2020). \u2018PayPal is setting the pace of digital fintech innovation in 2020\u2019. Retrieved from <a href=\"https:\/\/brainstation.io\/magazine\/paypal-is-setting-the-pace-of-digital-fintech-innovation-in-2020\" target=\"_blank\" rel=\"noopener\">BrainStation<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>6<\/sup> Urosevic, M. (Aug, 2021). \u201829+ incredible PayPal statistics to know in 2021\u2019. Retrieved from <a href=\"https:\/\/spendmenot.com\/blog\/paypal-statistics\/\" target=\"_blank\" rel=\"noopener\"> Spendmenot<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>7<\/sup> (2022). \u2018Max Levchin quotes\u2019. Retrieved from <a href=\"https:\/\/quotefancy.com\/max-levchin-quotes\" target=\"_blank\" rel=\"noopener\"> Quote Fancy<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>8<\/sup> Miller, D. (Jan, 2021). \u2018What is PayPal and what are the pros and cons\u2019. Retrieved from <a href=\"https:\/\/www.rockethq.com\/learn\/personal-finances\/what-is-paypal\" target=\"_blank\" rel=\"noopener\"> Rocket HQ<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>9<\/sup> (Sep, 2021). \u2018What is more secure: PayPal or a credit card?\u2019. Retrieved from <a href=\"https:\/\/globalhappenings.com\/technology\/13020.html\" target=\"_blank\" rel=\"noopener\"> Global Happenings<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>10<\/sup> Louren\u00e7o, R. (Oct, 2020). \u2018Growing a fintech unicorn: Alex Tonelli\u2019s anthology of lessons learned\u2019. Retrieved from <a href=\"https:\/\/hackernoon.com\/growing-a-fintech-unicorn-alex-tonellis-anthology-of-lessons-learned-kz4q3typ\" target=\"_blank\" rel=\"noopener\"> Hacker Noon<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>11<\/sup> Lanyon, D. (Mar, 2022). \u2018Funding Circle surprises with \u00a364m profit for 2021, permanently closes retail platform\u2019. Retrieved from <a href=\"https:\/\/www.altfi.com\/article\/8943_funding-circle-surprises-with-64m-profit-for-2021-permanently-closes-retail-platform\" target=\"_blank\" rel=\"noopener\"> Alt Fi<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>12<\/sup> Yeo, E. &amp; Jun, J. (Jul, 2020). \u2018Peer-to-peer lending and bank risks: A closer look\u2019. Retrieved from <a href=\"https:\/\/www.mdpi.com\/2071-1050\/12\/15\/6107\" target=\"_blank\" rel=\"noopener\"> MDPI<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>13<\/sup> (Sep, 2021). \u2018Half year 2021 results\u2019. Retrieved from <a href=\"https:\/\/corporate.fundingcircle.com\/media\/press-releases\/half-year-2021-results\/\" target=\"_blank\" rel=\"noopener\"> Funding Circle<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>14<\/sup> (Nd). \u2018Funding Circle\u2019. Retrieved from <a href=\"https:\/\/www.businessmodelzoo.com\/exemplars\/funding-circle\/#:~:text=Funding%20Circle%20is%20able%20to,reducing%20the%20risk%20for%20lenders.\" target=\"_blank\" rel=\"noopener\"> Business Model Zoo<\/a>. Accessed March 10, 2022.<\/li>\n\n<li class=\"mb-4\"><sup>15<\/sup> Shapshak, T. (Apr, 2020). \u2018Vodacom and Safaricom acquire M-Pesa to accelerate mobile money services in Africa\u2019. Retrieved from <a href=\"https:\/\/www.forbes.com\/sites\/tobyshapshak\/2020\/04\/06\/vodacom-and-safaricom-acquire-m-pesa-to-accelerate-mobile-money-services-in-africa\/?sh=3927aadaa392\" target=\"_blank\" rel=\"noopener\"> Forbes<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>16<\/sup> Kagan, J. (Oct, 2020). \u2018M-Pesa\u2019. Retrieved from <a href=\"https:\/\/www.investopedia.com\/terms\/m\/mpesa.asp\" target=\"_blank\" rel=\"noopener\"> Investopedia<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>17<\/sup> Kagan, J. (Oct, 2020). \u2018M-Pesa\u2019. Retrieved from <a href=\"https:\/\/www.investopedia.com\/terms\/m\/mpesa.asp\" target=\"_blank\" rel=\"noopener\"> Investopedia<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>18<\/sup> Botha, N. (Nov, 2017). \u2018#AfricaCom: M-Pesa sees partnerships as the road to growth\u2019. Retrieved from <a href=\"https:\/\/www.bizcommunity.com\/Article\/196\/811\/169804.html\" target=\"_blank\" rel=\"noopener\"> Bizcommunity<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>19<\/sup> Warner, B. (Mar, 2022). \u2018More than half of Kenya\u2019s entire GDP is now transacted on this African fintech app\u2019. Retrieved from <a href=\"https:\/\/fortune.com\/2022\/03\/08\/mpesa-fintech-safaricom-innovation-kenya-africa-mobile-money-unbanked\/\" target=\"_blank\" rel=\"noopener\"> Fortune<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>20<\/sup> Genga, B. (Nov, 2021). \u2018Safaricom of Kenya boosts profit as mobile-money fees return\u2019. Retrieved from <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-11-10\/largest-kenyan-company-boosts-profit-as-mobile-money-fees-return\" target=\"_blank\" rel=\"noopener\"> Bloomberg<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>21<\/sup> Dagada, R. (Aug, 2021). \u2018Over-regulation is killing mobile money in SA\u2019. Retrieved from <a href=\"https:\/\/www.itweb.co.za\/content\/mQwkoM6PVRyv3r9A\" target=\"_blank\" rel=\"noopener\"> IT Web<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>22<\/sup> Iqbal, M. (Jan, 2022). \u2018WeChat revenue and usage statistics (2022)\u2019. Retrieved from <a href=\"https:\/\/www.businessofapps.com\/data\/wechat-statistics\/\" target=\"_blank\" rel=\"noopener\"> Business of Apps<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>23<\/sup> Iqbal, M. (Jan, 2022). \u2018WeChat revenue and usage statistics (2022)\u2019. Retrieved from <a href=\"https:\/\/www.businessofapps.com\/data\/wechat-statistics\/\" target=\"_blank\" rel=\"noopener\"> Business of Apps<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>24<\/sup> (Feb, 2021). \u2018From divorce to health care: 11 Things you can do on WeChat\u2019. Retrieved from <a href=\"https:\/\/www.theceomagazine.com\/business\/innovation-technology\/wechat\/\" target=\"_blank\" rel=\"noopener\"> CEO Magazine<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>25<\/sup> (Nd). \u2018WeChat Pay\u2019. Retrieved from <a href=\"https:\/\/pay.weixin.qq.com\/index.php\/public\/wechatpay_en\" target=\"_blank\" rel=\"noopener\"> WeChat Pay<\/a>. Accessed March 10, 2022.<\/li>\n\n<li class=\"mb-4\"><sup>26<\/sup> (2021). \u2018Tencent receives Technology Excellence Award for cloud services\u2019. Retrieved from <a href=\"https:\/\/sbr.com.sg\/co-written-partner\/more-news\/tencent-receives-technology-excellence-award-cloud-services\" target=\"_blank\" rel=\"noopener\"> Singapore Business Review<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>27<\/sup> Di Cina, S. (Nov, 2021). \u2018The list of blocked websites in China\u2019. Retrieved from <a href=\"https:\/\/www.saporedicina.com\/english\/list-of-blocked-websites-in-china\/\" target=\"_blank\" rel=\"noopener\"> Sapore di Cina<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>28<\/sup> Liao, S. (Sep, 2017). \u2018China blocks WhatsApp\u2019. Retrieved from <a href=\"https:\/\/www.theverge.com\/2017\/9\/25\/16362292\/china-whatsapp-censorship-wechat-no-more-texts\" target=\"_blank\" rel=\"noopener\"> The Verge<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>29<\/sup> Bhagat, R. (Sep, 2016). \u20185 WeChat features that WhatsApp should really use\u2019. Retrieved from <a href=\"https:\/\/www.forbes.com\/sites\/rahilbhagat\/2016\/09\/29\/5-wechat-features-that-whatsapp-should-really-use\/?sh=678858947eea\" target=\"_blank\" rel=\"noopener\"> Forbes<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>30<\/sup> (Jan, 2022). \u2018WeChat users &amp; platform insights 2022\u2019. Retrieved from <a href=\"https:\/\/www.chinainternetwatch.com\/31608\/wechat-statistics\/#:~:text=The%20daily%20active%20users%20on,official%20data%20in%20January%202022.\" target=\"_blank\" rel=\"noopener\"> China Internet Watch<\/a>. <\/li>\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When discussing the future of financial technology (fintech), the conversation has moved over the years from EFT to PayPal, and most recently, to Bitcoin. Many financial innovations have transformed our lives, and some have failed drastically. There are lessons to be learned from both. 1) PayPal PayPal is one of the world\u2019s biggest financial innovation [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":46343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[117],"tags":[128,120],"article-format":[],"class_list":["post-21853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends","tag-finance","tag-systems-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Examples of Financial Innovations | GetSmarter Blog<\/title>\n<meta name=\"description\" content=\"The future of finance lies in technological innovation. 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