\nTo put it simply, your personal brand, or your \u201cYOU\u201d brand, is your reputation, or more specifically, your professional reputation. Whether you are actively managing it or not, you already have some form of personal brand, and it\u2019s defined by how people perceive you.<\/p>\n
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\n \n ![\"School](\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2018\/09\/UCT_logo.png\")
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\n \n Digital Marketing online short course <\/a>\n <\/div>\n <\/div>\n
\n \n Digital Marketing online short course <\/a>\n <\/div>\n <\/div>\n
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\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n3 Steps to Boost Your Online Presence - GetSmarter<\/title>\n<meta name=\"description\" content=\"It's no longer enough to rely on an exceptional reference to advance in your career. Use your online presence to your advantage in 3 simple steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/boost-your-online-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps to boost your online presence\" \/>\n<meta property=\"og:description\" content=\"It's no longer enough to rely on an exceptional reference to advance in your career. Use your online presence to your advantage in 3 simple steps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/boost-your-online-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-12T08:53:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-27T11:36:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/Planning-boost-your-online-presence.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shameel Mohanlal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetSmarter Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/boost-your-online-presence\/#primaryimage\",\"url\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/Planning-boost-your-online-presence.png\",\"contentUrl\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/Planning-boost-your-online-presence.png\",\"width\":400,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/boost-your-online-presence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getsmarter.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.getsmarter.com\/blog\"}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Steps to Boost Your Online Presence - GetSmarter","description":"It's no longer enough to rely on an exceptional reference to advance in your career. 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\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\nMuch of creating a personal brand today is about what your name is associated with online. Remember, hiring managers will make decisions about your career based on what they can find on the internet. Check out the infographic below and follow these three steps to start optimising your online brand.<\/p>\n
![\"3-Steps-to-boost-your-personal-brand-online\"](\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/12\/3-Steps-to-boost-your-personal-brand-online.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
Having a polished \u201cYOU\u201d brand can help you succeed in a competitive career landscape.<\/p>\n","protected":false},"author":74,"featured_media":16999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[125],"article-format":[],"class_list":["post-2331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-marketing"],"acf":[],"yoast_head":"\n