{"id":253,"date":"2022-04-04T11:57:00","date_gmt":"2022-04-04T09:57:00","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=253"},"modified":"2025-10-07T11:47:10","modified_gmt":"2025-10-07T09:47:10","slug":"digital-marketing-skills-every-small-business-owner-needs","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/digital-marketing-skills-every-small-business-owner-needs\/","title":{"rendered":"3 Digital Marketing Skills Every Small Business Owner Needs"},"content":{"rendered":"\n<p>\u201cBuild it and they\u2019ll come\u201d: if only this held true in today\u2019s business climate. But, if you\u2019re an entrepreneur, freelancer, or small business owner looking to develop and strengthen the skills required to increase your earning potential, you need to get some of the basics right.<\/p>\n\n\n\n<p>Getting your brand in front of potential customers is not as simple as it used to be as people\u2019s lives become more tied to technology. Having the essential digital marketing skills to effectively market your brand will ensure you\u2019re capitalizing on the channels at your disposal.<\/p>\n\n\n\n<p>Below are three must-dos to generate interest in your small or medium-sized business and promote your products and services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-create-a-cohesive-brand-image\">1. Create a cohesive brand image<\/h2>\n\n\n\n<p>A picture is worth a thousand words, and this holds true for the visuals you use to capture the essence of your business. From your logo to your letterhead, your social media headers to the graphics you use in your posts and promotional items, enhancing the quality of your images elevates your brand\u2019s visual presence.<\/p>\n\n\n<div>\n            <!-- Responsive picture tag -->\n        <picture class=\"picture-block\">\n            <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/03\/getsmarter_blog_slot59_the-skills-entrepreneurs-can-use-to-earn-more-money_Icon1_mobile_400px-1.png\" >\n            <img decoding=\"async\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/03\/getsmarter_blog_slot59_the-skills-entrepreneurs-can-use-to-earn-more-money_Icon1_mobile_400px-1.png\" alt=\"\">\n        <\/picture>\n    <\/div>\n\n\n<p>This is a surefire way to create compelling content for your business platforms. By enhancing your skill set with a <a href=\"https:\/\/www.getsmarter.com\/products\/uct-graphic-design-online-short-course\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design course<\/a>, you can start creating eye-catching designs that elevate your brand\u2019s marketing presence. To make an impact with your graphics, you\u2019ll need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To understand the fundamental rules of design<\/li>\n\n\n\n<li>A basic understanding of Adobe Illustrator<\/li>\n\n\n\n<li>The ability to work with digital images<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-get-your-brand-in-front-of-potential-customers\">2. Get your brand in front of potential customers<\/h2>\n\n\n\n<p>Gone are the days when a website was the only online presence your brand needed. Social media\u2019s reach has changed the way in which businesses communicate with their customers, transforming each platform into a powerful marketing tool.<\/p>\n\n\n\n<p>Worldwide, there are over 2.82 billion monthly active Facebook users. Even though not everyone will interact with your brand, it\u2019s still a large pool of potential customers that could contribute to your business\u2019s revenue.<sup>2<\/sup> Add this mind-boggling number to the billions of users on other platforms and a multitude of opportunities emerge.<\/p>\n\n\n<div>\n            <!-- Responsive picture tag -->\n        <picture class=\"picture-block\">\n            <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/Blog_The-Skills-Entrepreneurs-Can-Use-To-Earn-More-Money-01-1.png\" >\n            <img decoding=\"async\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2016\/11\/Blog_The-Skills-Entrepreneurs-Can-Use-To-Earn-More-Money-02-1.png\" alt=\"worldwide, there are over 2.82 billion monthly active facebook users\">\n        <\/picture>\n    <\/div>\n\n\n<p>Spending time to engage with your audience online is a must. By doing so strategically you can turn your platforms into business assets that increase your earning potential. When you develop a comprehensive <a href=\"https:\/\/www.getsmarter.com\/products\/uct-social-media-marketing-online-short-course\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing<\/a> strategy, you help your business gain the most profitable online traction by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating content that drives engagement<\/li>\n\n\n\n<li>Managing a social media community<\/li>\n\n\n\n<li>Advertising on social media<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-capture-google-s-imagination\">3. Capture Google\u2019s imagination<\/h2>\n\n\n\n<p>The best performing bloggers and content creators know how to build audiences for their work and attract the attention of advertisers. Entrepreneurs and business owners have started applying these same principles to grow a database of loyal followers who are already engaged \u2013 and therefore primed \u2013 to buy what they\u2019re selling.<\/p>\n\n\n<div>\n            <!-- Responsive picture tag -->\n        <picture class=\"picture-block\">\n            <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/03\/getsmarter_blog_slot59_the-skills-entrepreneurs-can-use-to-earn-more-money_Icon3_mobile_400px.png\" >\n            <img decoding=\"async\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/03\/getsmarter_blog_slot59_the-skills-entrepreneurs-can-use-to-earn-more-money_Icon3_desktop_750px.png\" alt=\"\">\n        <\/picture>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Rank your pages on google by harnessing the <a href=\"https:\/\/www.getsmarter.com\/products\/uct-search-engine-optimisation-seo-online-short-course\" target=\"_blank\" rel=\"noreferrer noopener\">power of SEO<\/a> and by including keywords people frequently search for<\/li>\n\n\n\n<li>Utilize online networks by distributing your blog links and web pages on social media<\/li>\n\n\n\n<li>Write, create, and post on a regular schedule to build a bank of revenue-generating or thought-leading blog posts<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-business-needs-to-keep-evolving\">Your business needs to keep evolving<\/h2>\n\n\n\n<p>Change comes quickly in the digital space. While ensuring you have the fundamental digital marketing skills to market your business online, it\u2019s essential to keep your finger on the pulse of new developments to <a href=\"https:\/\/www.getsmarter.com\/blog\/future-of-work-lifelong-learning-in-your-organization\/\" target=\"_blank\" rel=\"noreferrer noopener\">keep refining your skills<\/a>. By evolving with the times, you\u2019ll keep your business relevant and ahead of the competition.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Gain crucial skills to refine your business\u2019s digital marketing and sell your brand<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.getsmarter.com\/products\/uct-digital-marketing-online-short-course\" style=\"background-color:#f42684\" target=\"_blank\" rel=\"noreferrer noopener\">View course<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"accordion\">\n<div class=\"card\">\n<div id=\"headingOne\" class=\"card-header\">\n<h6 class=\"mb-0\"><button class=\"btn\" style=\"background-color: transparent;\" data-toggle=\"collapse\" data-target=\"#sources\" aria-expanded=\"true\" aria-controls=\"sources\"> <strong>Click here to view sources<\/strong> <\/button><\/h6>\n<\/div>\n<div id=\"sources\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n<div class=\"card-body\">\n<ul class=\"mx-0\" style=\"list-style: none;\">\n\n<li class=\"mb-4\"><sup>1<\/sup>  Jay, A. (2021). &#8217;69 Graphic design statistics you can&#8217;t ignore: 2021\/2022 industry data &amp; analysis&#8217;. Retrieved from <a href=\"https:\/\/financesonline.com\/graphic-design-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Finances Online<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>2<\/sup> Dean, B. (Jan, 2022). &#8216;Facebook demographic statistics: How many people use Facebook in 2022?&#8217; Retrieved from <a href=\"https:\/\/backlinko.com\/facebook-users\" target=\"_blank\" rel=\"noopener noreferrer\"> BackLinko<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>3<\/sup> (2019). &#8216;Organic Search Improves Ability to Map to Consumer Intent: Organic Channel Share Expands to 53.3% of Traffic&#8217;. Retrieved from <a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> BrightEdge<\/a>.<\/li>\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Make more money with the skills you already have. <\/p>\n","protected":false},"author":74,"featured_media":46182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[122,125],"article-format":[],"class_list":["post-253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-business-management","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Essential Digital Marketing Skills for Small Businesses | GetSmarter Blog<\/title>\n<meta name=\"description\" content=\"Learn 3 essential skills in digital marketing to promote your small business online and improve your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/digital-marketing-skills-every-small-business-owner-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Digital Marketing Skills Every Small Business Owner Needs\" \/>\n<meta property=\"og:description\" content=\"Learn 3 essential skills in digital marketing to promote your small business online and improve your bottom line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/digital-marketing-skills-every-small-business-owner-needs\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-04T09:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T09:47:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/04\/getsmarter_blog_header-banner_digital_marketing_skills_every_small_business_owner_needs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shameel Mohanlal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetSmarter Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.getsmarter.com\\\/blog\\\/digital-marketing-skills-every-small-business-owner-needs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.getsmarter.com\\\/blog\\\/digital-marketing-skills-every-small-business-owner-needs\\\/\"},\"author\":{\"name\":\"Shameel Mohanlal\",\"@id\":\"https:\\\/\\\/www.getsmarter.com\\\/blog\\\/#\\\/schema\\\/person\\\/527df7e5676f2bfa7c943e1653764bff\"},\"headline\":\"3 Digital Marketing Skills Every Small Business Owner Needs\",\"datePublished\":\"2022-04-04T09:57:00+00:00\",\"dateModified\":\"2025-10-07T09:47:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.getsmarter.com\\\/blog\\\/digital-marketing-skills-every-small-business-owner-needs\\\/\"},\"wordCount\":651,\"image\":{\"@id\":\"https:\\\/\\\/www.getsmarter.com\\\/blog\\\/digital-marketing-skills-every-small-business-owner-needs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.getsmarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/getsmarter_blog_header-banner_digital_marketing_skills_every_small_business_owner_needs.jpg\",\"keywords\":[\"Business &amp; 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