{"id":28203,"date":"2019-04-09T13:25:23","date_gmt":"2019-04-09T11:25:23","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=28203"},"modified":"2025-10-07T11:49:15","modified_gmt":"2025-10-07T09:49:15","slug":"disruptive-financial-technologies-you-probably-havent-heard-of","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/disruptive-financial-technologies-you-probably-havent-heard-of\/","title":{"rendered":"Disruptive Financial Technologies You Probably Haven&#8217;t Heard Of"},"content":{"rendered":"\n<p>The emergence of financial technologies (popularised as FinTech) has been both exciting and frightening. In a report done by PwC in late 2017, 82% of queried financial institutions were expecting to lose revenue due to new FinTech.<sup>1<\/sup> It\u2019s a staggering number and shows the clear disruption that <a href=\"https:\/\/www.getsmarter.com\/products\/harvard-vpal-fintech-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">FinTech is making on businesses<\/a> across the board. Yet, the other side to this disruption is an energetic drive to do better, as 77% of the queried financial institutions vowed that they saw it necessary to increase internal innovation.<sup>2<\/sup><\/p>\n\n\n\n<p>FinTech is certainly changing the way that people bank, save, invest, and even view money. With the introduction of artificial intelligence (AI) and blockchain technologies, the world has not only seen money managed differently, but it has even seen decentralised currencies like Bitcoin and Ethereum emerge. Despite our increasing awareness of this technology, some of the most disruptive FinTech has remained under the covers. Here are the three <a href=\"https:\/\/www.getsmarter.com\/products\/uct-fintech-disruption-in-finance-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">FinTech disruptions<\/a> currently transforming traditional industries.\u00a0<\/p>\n\n\n\n<h3>1. Mobile payments and consumer banking<\/h3>\n\n\n\n<p>Mobile banking apps are no longer considered new in 2019, but mobile and remote payment technologies are experiencing profound innovation . Consumer banks have already had to shift enormously with the introduction of FinTech apps,<sup>3<\/sup> but in the future one should expect that they will have even more competition as mobile payment, investment, and saving apps become more commonplace, secure, and user-friendly. Alipay (the money transfer system that is contributed to much of eCommerce giant Alibaba\u2019s success) is already taking China\u2019s economy by storm, with its sights on a more rapid global expansion.<sup>4<\/sup> WeChat has also seen rapid and mass adoption over much of east Asia with its money wallet and transfer functionality,<sup>5<\/sup> and apps like Samsung Pay, or SnapScan in South Africa are transforming the financial sector<sup>6<\/sup> It\u2019s independent mobile payment options like these that one needs to watch out for, because consumer banking could look very different in the near future, begging the question: Will banks always be around?<\/p>\n\n\n\n<h3>2. Biometrics<\/h3>\n\n\n\n<p>Fingerprint readers and other biological data scanners for added security in general consumer products is becoming more common place. Have you noticed that, recently, you\u2019ll struggle to find a cellphone that doesn\u2019t have a biometric scanning capability? It\u2019s crept into our day-to-day life, making us immune to recognising the incredible innovations that it has been bringing to life. Biometrics are creating more personalised security than ever before, often removing the need for passwords, PINs, or other more traditional authentications for your finance apps and technology. In a world where information is continually being leaked or hacked, it is this drive for premium security that has called biometrics to be adopted by FinTech.<sup>7<\/sup> After all, it is much harder to steal a fingerprint than someone\u2019s PIN. Beyond fingerprint biometric scanners used for security, a very exciting development, which sees lots of FinTech focusing on, is behavioural biometrics.<sup>8<\/sup> Behavioural biometrics is the study of human movement,<sup>9<\/sup> and is being used for technologies like pre-touch screens (screens that predict and action what a user wants to do before the user has even touched the screen, by analysing their movement, among other things).<sup>10<\/sup> This could have a huge impact on FinTech \u2013 imagine a technology so uniquely in tune with you that you could bank, invest, or pay someone, without having to perform any real physical action?<\/p>\n\n\n\n<div class=\"related-programme-block\">\n<div class=\"related-programme\" onclick=\"window.open('https:\/\/www.getsmarter.com\/courses\/za\/uct-fintech-disruption-in-finance-online-short-course', '_blank')\">\n    <div class=\"row\">\n        <div class=\"col-12 col-md-11\">\n            <div class=\"related-programme__school-logo-container\">\n            <a href=\"https:\/\/www.getsmarter.com\/universities\/university-of-cape-town\" target=\"_blank\" class=\"related-programme__school-logo-link\">\n                <img decoding=\"async\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2018\/09\/UCT_logo.png\" alt=\"School Logo\" class=\"related-programme__school-logo\">\n            <\/a>\n            <\/div>\n            <div class=\"related-programme__copy\">\n            <a href=\"https:\/\/www.getsmarter.com\/universities\/university-of-cape-town\" target=\"_blank\" class=\"related-programme__school-name\">\n                University of Cape Town (UCT)            <\/a><br>\n            <a href=\"https:\/\/www.getsmarter.com\/courses\/za\/uct-fintech-disruption-in-finance-online-short-course\" target=\"_blank\" class=\"related-programme__programme-name\">\n                Fintech: Disruption in Finance            <\/a>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-1 related-programme__chevron-column\">\n            <div class=\"related-programme__icon-container\">\n                <img decoding=\"async\" class=\"add-btn\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/themes\/blog\/assets\/icn_arrow-circle_right.svg\" alt=\"Read More Icon\">\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<h3>3. Decentralised apps<\/h3>\n\n\n\n<p>Using blockchain as their foundation, <a href=\"https:\/\/www.getsmarter.com\/blog\/the-value-of-decentralized-knowledge\/\" target=\"_blank\" rel=\"noopener noreferrer\">decentralised<\/a> apps are the new thing, even being referred to as \u201cDapps\u201d.<sup>11<\/sup> The story of decentralised apps started with the invention of blockchain technology, which Bitcoin brought into prominence. <a href=\"https:\/\/www.getsmarter.com\/blog\/blockchain-explained-what-you-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blockchain technology<\/a> is able to help create secure decentralised systems, as it uses cryptographic encryption techniques to break up sets of data randomly and store different parts of these data sets together, across a multitude of different \u201cdata blocks\u201d.<sup>12<\/sup> This data is readable as all blocks are linked together, but no one is able to have total control over it, as it is shared with the entire network \u2013 users have access and permissions, but no one has dictatorial authority.<sup>13<\/sup> As Lauren Foye, a researcher at Juniper Research, explains; with apps now taking advantage of this blockchain technology, they are able to \u201cpool resources across numerous machines globally, harnessing the power of thousands of idle computers. The results are applications which do not belong to a sole entity; but rather are community driven\u201d, essentially meaning better and faster information delivered more securely.<sup>14<\/sup> We could soon be seeing apps doing things previously thought impossible, as they begin to more closely mimic our brains, able to share insights and learnings with each other like never before.<\/p>\n\n\n\n<p>Leading digital research experts like Juniper Research also expect in the near future to see quantum computers emerge.<sup>15<\/sup> These computers work by using the charge or polarisation of particles, like electrons or ions, to represent the 0\u2019s and 1\u2019s of computer language. This allows the computers to work much faster, as at any time any particle is able to be a 0, a 1, or both, meaning that the computer can \u201ctalk\u201d or \u201cthink\u201d faster and better.<sup>16<\/sup> These quantum computers will be able to do more than most of us have imagined possible, solving complex algorithms that can help redefine FinTech.<sup>17<\/sup><\/p>\n\n\n\n<p>Mobile payments, biometrics, decentralised apps, and even quantum computers are only the <a href=\"https:\/\/www.getsmarter.com\/blog\/the-history-of-fintech\/\" target=\"_blank\" rel=\"noopener noreferrer\">beginning of financial technologies<\/a> that are secretly disrupting the world. It\u2019s astounding to think that technologies we can be unaware of could do away with banks as we know it, make security as we know it null and void, and even create apps that share information like real communities. With the current rate of advancement, can you imagine what technology might be launched tomorrow?<\/p>\n\n\n\n<div id=\"accordion\">\n<div class=\"card\">\n<div id=\"headingOne\" class=\"card-header\">\n<h6 class=\"mb-0\"><button class=\"btn\" style=\"background-color: transparent;\" data-toggle=\"collapse\" data-target=\"#sources\" aria-expanded=\"true\" aria-controls=\"sources\"> <strong>Click here to view sources<\/strong> <\/button><\/h6>\n<\/div>\n<div id=\"sources\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n<div class=\"card-body\">\n<ul class=\"mx-0\" style=\"list-style: none;\">\n\n<li class=\"mb-4\"><sup>1<\/sup> (Dec, 2017). \u2018PwC Global FinTech Report 2017\u2019. Retrieved from <a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/financial-services\/assets\/pwc-fintech-exec-summary-2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> PwC<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>2<\/sup> (Dec, 2017). \u2018PwC Global FinTech Report 2017\u2019. Retrieved from <a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/financial-services\/assets\/pwc-fintech-exec-summary-2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> PwC<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>3<\/sup> Mearian, L. (Jul, 2018). \u2018The top 3 disruptive FinTech technologies to watch in 2018\u2019. Retrieved from <a href=\"https:\/\/www.computerworld.com\/article\/3287930\/financial-it\/the-top-3-disruptive-fintech-technologies-to-watch-in-2018.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Computer World<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>4<\/sup> Borison, R. (Jun, 2015). \u2018Alibaba\u2019s Alipay is winning the mobile payments game in China\u2019. Retrieved from <a href=\"https:\/\/www.thestreet.com\/story\/13170673\/1\/alibabas-alipay-is-winning-the-mobile-payments-game-in-china.html\" target=\"_blank\" rel=\"noopener noreferrer\"> The Street<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>5<\/sup> (Aug, 2018). \u2018Why Chinese mobile payment players are happy with slow U.S. mobile payment adoption\u2019. Retrieved from <a href=\"https:\/\/www.paymentsjournal.com\/chinese-mobile-payment-players-happy-slow-u-s-mobile-payment-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Payments Journal<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>6<\/sup> Vermuelen, J. (Aug, 2018). \u2018SnapScan positive in the face of strong competition\u2026\u2019. Retrieved from <a href=\"https:\/\/mybroadband.co.za\/news\/banking\/271689-snapscan-positive-in-face-of-strong-competition-from-apple-and-samsung.html\" target=\"_blank\" rel=\"noopener noreferrer\"> MyBroadband<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>7<\/sup> (Jan, 2019). \u2018Year in review: the top applications for biometrics in 2018\u2019. Retrieved from <a href=\"https:\/\/findbiometrics.com\/yir18-top-applications-biometrics-601170\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Find Biometrics<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>8<\/sup> (Jan, 2019). \u2018Year in review: the top applications for biometrics in 2018\u2019. Retrieved from <a href=\"https:\/\/findbiometrics.com\/yir18-top-applications-biometrics-601170\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Find Biometrics<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>9<\/sup> (Mar, 2015). \u2018Behavioral biometrics\u2019. Retrieved from <a href=\"https:\/\/whatis.techtarget.com\/definition\/behavioral-biometrics\" target=\"_blank\" rel=\"noopener noreferrer\"> Tech Target<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>10<\/sup> Owano, N. (May, 2016). \u2018Microsoft Research exploring pre-touch sensing for mobile devices\u2019. Retrieved from <a href=\"https:\/\/techxplore.com\/news\/2016-05-microsoft-exploring-pre-touch-mobile-devices.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Tech Xplore<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>11<\/sup> Mearian, L. (Jul, 2018). \u2018The top 3 disruptive FinTech technologies to watch in 2018\u2019. Retrieved from <a href=\"https:\/\/www.computerworld.com\/article\/3287930\/the-top-3-disruptive-fintech-technologies-to-watch-in-2018.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Computer World<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>12<\/sup> (Sep, 2018). \u2018What is cryptocurrency?\u2019. Retrieved from <a href=\"https:\/\/blockgeeks.com\/guides\/what-is-cryptocurrency\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Blockgeeks<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>13<\/sup> (Sep, 2018). \u2018What is cryptocurrency?\u2019. Retrieved from <a href=\"https:\/\/blockgeeks.com\/guides\/what-is-cryptocurrency\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Blockgeeks<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>14<\/sup> (Jun, 2018). \u20183 Disruptive FinTech to watch in 2018\u2019. Retrieved from <a href=\"https:\/\/www.juniperresearch.com\/press\/press-releases\/3-disruptive-fintech-to-watch-in-2018\" target=\"_blank\" rel=\"noopener noreferrer\"> Juniper Research<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>15<\/sup> Mearian, L. (Jul, 2018). \u2018The top 3 disruptive FinTech technologies to watch in 2018\u2019. Retrieved from <a href=\"https:\/\/www.computerworld.com\/article\/3287930\/the-top-3-disruptive-fintech-technologies-to-watch-in-2018.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Computer World<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>16<\/sup> Mearian, L. (Jul, 2018). \u2018The top 3 disruptive FinTech technologies to watch in 2018\u2019. Retrieved from <a href=\"https:\/\/www.computerworld.com\/article\/3287930\/the-top-3-disruptive-fintech-technologies-to-watch-in-2018.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Computer World<\/a>.<\/li>\n\n<li class=\"mb-4\"><sup>17<\/sup> (Jun, 2018). \u20183 Disruptive FinTech to watch in 2018\u2019. Retrieved from <a href=\"https:\/\/www.juniperresearch.com\/press\/press-releases\/3-disruptive-fintech-to-watch-in-2018\" target=\"_blank\" rel=\"noopener noreferrer\"> Juniper Research<\/a>.<\/li>\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The emergence of financial technologies (popularised as FinTech) has been both exciting and frightening. In a report done by PwC in late 2017, 82% of queried financial institutions were expecting to lose revenue due to new FinTech.1 It\u2019s a staggering number and shows the clear disruption that FinTech is making on businesses across the board. [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":40439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[117],"tags":[128,120],"article-format":[],"class_list":["post-28203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends","tag-finance","tag-systems-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disruptive Financial Technologies You Probably Haven\u2019t Heard Of | GetSmarter Blog<\/title>\n<meta name=\"description\" content=\"FinTech is changing the way that people view money. Here are a few examples of disruptive financial technologies that you probably haven\u2019t heard of.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/disruptive-financial-technologies-you-probably-havent-heard-of\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disruptive Financial Technologies You Probably Haven&#039;t Heard Of\" \/>\n<meta property=\"og:description\" content=\"FinTech is changing the way that people view money. Here are a few examples of disruptive financial technologies that you probably haven\u2019t heard of.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/disruptive-financial-technologies-you-probably-havent-heard-of\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-09T11:25:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T09:49:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2019\/04\/Getsmarter_Disruptive-Financial-Technologies-You-Probably-Havent-Heard-Of_Blog_1500X844.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shameel Mohanlal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetSmarter Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/disruptive-financial-technologies-you-probably-havent-heard-of\/#primaryimage\",\"url\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2019\/04\/Getsmarter_Disruptive-Financial-Technologies-You-Probably-Havent-Heard-Of_Blog_1500X844.jpg\",\"contentUrl\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2019\/04\/Getsmarter_Disruptive-Financial-Technologies-You-Probably-Havent-Heard-Of_Blog_1500X844.jpg\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/disruptive-financial-technologies-you-probably-havent-heard-of\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getsmarter.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.getsmarter.com\/blog\"}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Disruptive Financial Technologies You Probably Haven\u2019t Heard Of | GetSmarter Blog","description":"FinTech is changing the way that people view money. Here are a few examples of disruptive financial technologies that you probably haven\u2019t heard of.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getsmarter.com\/blog\/disruptive-financial-technologies-you-probably-havent-heard-of\/","og_locale":"en_US","og_type":"article","og_title":"Disruptive Financial Technologies You Probably Haven't Heard Of","og_description":"FinTech is changing the way that people view money. Here are a few examples of disruptive financial technologies that you probably haven\u2019t heard of.","og_url":"https:\/\/www.getsmarter.com\/blog\/disruptive-financial-technologies-you-probably-havent-heard-of\/","og_site_name":"GetSmarter Blog","article_published_time":"2019-04-09T11:25:23+00:00","article_modified_time":"2025-10-07T09:49:15+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2019\/04\/Getsmarter_Disruptive-Financial-Technologies-You-Probably-Havent-Heard-Of_Blog_1500X844.jpg","type":"image\/jpeg"}],"author":"Shameel Mohanlal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"GetSmarter Staff","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getsmarter.com\/blog\/disruptive-financial-technologies-you-probably-havent-heard-of\/#primaryimage","url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2019\/04\/Getsmarter_Disruptive-Financial-Technologies-You-Probably-Havent-Heard-Of_Blog_1500X844.jpg","contentUrl":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2019\/04\/Getsmarter_Disruptive-Financial-Technologies-You-Probably-Havent-Heard-Of_Blog_1500X844.jpg","width":1500,"height":844},{"@type":"BreadcrumbList","@id":"https:\/\/www.getsmarter.com\/blog\/disruptive-financial-technologies-you-probably-havent-heard-of\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getsmarter.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.getsmarter.com\/blog"}]}]}},"_links":{"self":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/28203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/comments?post=28203"}],"version-history":[{"count":56,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/28203\/revisions"}],"predecessor-version":[{"id":52344,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/28203\/revisions\/52344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media\/40439"}],"wp:attachment":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media?parent=28203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/categories?post=28203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/tags?post=28203"},{"taxonomy":"article-format","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/article-format?post=28203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}