{"id":4270,"date":"2017-03-27T11:42:47","date_gmt":"2017-03-27T11:42:47","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=4270"},"modified":"2025-09-26T08:44:59","modified_gmt":"2025-09-26T06:44:59","slug":"what-is-instructional-design","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/what-is-instructional-design\/","title":{"rendered":"What Is Instructional Design?"},"content":{"rendered":"<p>Instructional design is\u00a0the process of identifying the skills, knowledge, information and attitude gaps of a targeted audience and creating, selecting or suggesting learning experiences that close this gap.<\/p>\n<p>Watch this 1-minute video where Carien Aalbers, Head Tutor of the <strong><a href=\"https:\/\/www.getsmarter.com\/courses\/za\/wits-instructional-design-online-short-course\" target=\"_blank\" rel=\"noopener\">University of the Witwatersrand Instructional Design online short course<\/a><\/strong>, explains the multiple facets of the\u00a0discipline further.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rYu2nOaWVKg\" width=\"1100\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[bctt tweet=&#8221;Instructional design is fast becoming a sought-after industry. But do you have what it takes? &#8221; username=&#8221;getsmarter&#8221;]<\/p>\n<p><a href=\"https:\/\/www.getsmarter.com\/blog\/key-skills-of-an-instructional-designer\/\" target=\"_blank\" rel=\"noopener\">An instructional\u00a0designer<\/a> uses a multitude of\u00a0skills, including writing, web design, graphics, collaboration, using technology in education and planning. The diverse discipline involves:<\/p>\n<ul>\n<li>Leveraging teaching with technology and the advantages of an online environment, and taking into account how people interact and learn\u00a0online by <a href=\"https:\/\/www.getsmarter.com\/courses\/za\/wits-teaching-technology-online-short-course\" target=\"_blank\" rel=\"noopener\">using technology in the classroom<\/a><\/li>\n<li>Expressing\u00a0the learning need and identifying the required exit level outcomes, and then constructing a\u00a0curriculum and delivery model based on that need<\/li>\n<li>Developing digital learning content, assessments and platforms, and interpreting\u00a0learning analytics data<\/li>\n<\/ul>\n<hr \/>\n<h5 style=\"text-align: center;\">\u00a0The implementation of e-learning programmes into various institutions is increasing at an unprecedented rate. Ready to fill the gap\u00a0as an instructional design expert?<\/h5>\n<p style=\"text-align: center;\">Expand your teaching experience; move into the online education industry; or formalise your skills in instructional design<\/p>\n<p style=\"text-align: center;\"><strong><a class=\"button large postcta\" href=\"https:\/\/www.getsmarter.com\/courses\/za\/wits-instructional-design-online-short-course\" target=\"_blank\" rel=\"noopener\">TELL ME MORE<\/a><\/strong><\/p>\n<hr \/>\n<blockquote>\n<p style=\"text-align: left;\"><em>Transcription:<\/em><br \/>\n<em> Instructional design involves designing and developing learning experiences that leverage the technological advantages of an online environment, and take into account how people learn online. It encompasses the design of online learning programs from start to finish. This includes articulating the learning need and identifying the required exit level outcomes, and then designing the optimal curriculum and delivery model based on that need. Instructional design also involves developing digital learning content, assessments and platforms, and the interpretation of learning analytics data. So as you can see, it&#8217;s an exceptionally multifaceted discipline and instructional designers may be involved in some or all of these aspects.<\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Find out what instructional design entails and whether it&#8217;s the career path for you.<\/p>\n","protected":false},"author":74,"featured_media":42590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[126],"article-format":[],"class_list":["post-4270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-art-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Instructional Design? FAQs | Career Advice<\/title>\n<meta name=\"description\" content=\"Wondering what instructional design entails and whether it&#039;s the career path for you? Watch this 1 minute video to get a better grasp of the discipline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/what-is-instructional-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Instructional Design?\" \/>\n<meta property=\"og:description\" content=\"Wondering what instructional design entails and whether it&#039;s the career path for you? Watch this 1 minute video to get a better grasp of the discipline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/what-is-instructional-design\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-27T11:42:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-26T06:44:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/03\/getsmarter_blog_header-banner_What-is-Instructional-Design_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shameel Mohanlal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetSmarter Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/what-is-instructional-design\/#primaryimage\",\"url\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/03\/getsmarter_blog_header-banner_What-is-Instructional-Design_.png\",\"contentUrl\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/03\/getsmarter_blog_header-banner_What-is-Instructional-Design_.png\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/what-is-instructional-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getsmarter.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.getsmarter.com\/blog\"}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Instructional Design? FAQs | Career Advice","description":"Wondering what instructional design entails and whether it's the career path for you? Watch this 1 minute video to get a better grasp of the discipline.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getsmarter.com\/blog\/what-is-instructional-design\/","og_locale":"en_US","og_type":"article","og_title":"What Is Instructional Design?","og_description":"Wondering what instructional design entails and whether it's the career path for you? 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