{"id":42759,"date":"2021-12-08T11:56:54","date_gmt":"2021-12-08T09:56:54","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=42759"},"modified":"2025-11-12T13:42:16","modified_gmt":"2025-11-12T11:42:16","slug":"how-to-lead-with-vision","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/how-to-lead-with-vision\/","title":{"rendered":"How To Lead With Vision"},"content":{"rendered":"\n<p>Watch Phil Smith, Guest Expert on the <a href=\"https:\/\/www.getsmarter.com\/products\/oxford-executive-leadership-programme\" target=\"_blank\" rel=\"noopener\">Oxford Executive Leadership Programme<\/a>, talk about leading with vision.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Lead With Vision | Oxford Sa\u00efd on Leadership\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Y4Pa7V_db0k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The effectiveness of an organisation\u2019s culture depends on the strength of its vision. An ambitious but realistic vision doesn\u2019t only inspire teams to improve; it empowers them to succeed. In today\u2019s dynamic and complex workplace, leaders need to align their personal purpose with their company\u2019s goals and adopt effective strategies to drive high-performance teams.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-transcript\">Transcript<\/h2>\n\n\n\n<p>Vision really overarches and, in some ways, underpins everything one does as a leader, because vision really is about showing the future, showing the way to go for people. And I think if you don\u2019t have a vision, then it\u2019s much too easy to get bogged down in the day-to-day. There\u2019s always so much to do in day-to-day life and day-to-day business that without a vision and without the ability to bring that vision to the people you\u2019re leading, then things can become very mundane, and in fact, you can lose your direction.<\/p>\n<h2>Be ambitious with your vision<\/h2>\n<p>Now, it\u2019s important when you articulate a vision that that vision feels realistic; but it also can feel very ambitious. For example, when I joined Cisco 25 years ago, it was just at the inception of the web, and Cisco, a year or so after I joined, articulated its vision as changing the way we work, live, play, and learn. Okay, that\u2019s a bit, you know, ambitious to do. I mean, how could we change that so fundamentally? But actually, if you look back now 25 years, or over the last 25 years, that\u2019s exactly what has happened with the internet. Everything has changed. We work differently. We play differently. We learn differently.<\/p>\n<p>So, I think sometimes visions that are as broad as that can be very powerful in aligning people, and, most importantly, in aligning the culture of an organisation. Because one thing I think is probably more important than anything in business is how you get a culture of an organisation to be effective, and I think the vision is right at the front of that.<\/p>\n<h2>Build a strong company culture<\/h2>\n<p>If you\u2019re a company, again, like Cisco who sells technology that often sits inside a cupboard, you know, you could tell people, you know, \u201cWe want to be the best in any cupboard in any building\u201d. Well, that\u2019s not a great vision. But if you tell people you want to change the way that you work, live, play, and learn, when people work, they engage with that much more actively. They recognise that the things they do are about actually making a difference. And so, I think for you to build a culture where people become aspirational, want to really do things very differently, is incredibly powerful if you can articulate a vision well.<\/p>\n<p>Bringing that kind of vision is a very strong first step to articulating and developing a culture inside an organisation. And when you start to develop a culture in an organisation, it becomes the thing that underpins the sorts of people you hire, the way your people behave, the way that you measure people, and so on. You can start to frame all of that inside this particular context.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch Phil Smith, Guest Expert on the Oxford Executive Leadership Programme, talk about leading with vision. The effectiveness of an organisation\u2019s culture depends on the strength of its vision. An ambitious but realistic vision doesn\u2019t only inspire teams to improve; it empowers them to succeed. In today\u2019s dynamic and complex workplace, leaders need to align [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":42761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"article-format":[],"class_list":["post-42759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Lead With Vision - GetSmarter Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/how-to-lead-with-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Lead With Vision\" \/>\n<meta property=\"og:description\" content=\"Watch Phil Smith, Guest Expert on the Oxford Executive Leadership Programme, talk about leading with vision. The effectiveness of an organisation\u2019s culture depends on the strength of its vision. An ambitious but realistic vision doesn\u2019t only inspire teams to improve; it empowers them to succeed. In today\u2019s dynamic and complex workplace, leaders need to align [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/how-to-lead-with-vision\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-08T09:56:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T11:42:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2021\/12\/getsmarter_blog_header-banner_how_to_lead_with_vision-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shameel Mohanlal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetSmarter Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/how-to-lead-with-vision\/#primaryimage\",\"url\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2021\/12\/getsmarter_blog_header-banner_how_to_lead_with_vision-1.jpg\",\"contentUrl\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2021\/12\/getsmarter_blog_header-banner_how_to_lead_with_vision-1.jpg\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/how-to-lead-with-vision\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getsmarter.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.getsmarter.com\/blog\"}]}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/Y4Pa7V_db0k\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"185\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2021-12-08T09:56:54+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Lead With Vision - GetSmarter Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getsmarter.com\/blog\/how-to-lead-with-vision\/","og_locale":"en_US","og_type":"article","og_title":"How To Lead With Vision","og_description":"Watch Phil Smith, Guest Expert on the Oxford Executive Leadership Programme, talk about leading with vision. The effectiveness of an organisation\u2019s culture depends on the strength of its vision. An ambitious but realistic vision doesn\u2019t only inspire teams to improve; it empowers them to succeed. In today\u2019s dynamic and complex workplace, leaders need to align [&hellip;]","og_url":"https:\/\/www.getsmarter.com\/blog\/how-to-lead-with-vision\/","og_site_name":"GetSmarter Blog","article_published_time":"2021-12-08T09:56:54+00:00","article_modified_time":"2025-11-12T11:42:16+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2021\/12\/getsmarter_blog_header-banner_how_to_lead_with_vision-1.jpg","type":"image\/jpeg"}],"author":"Shameel Mohanlal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"GetSmarter Staff","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getsmarter.com\/blog\/how-to-lead-with-vision\/#primaryimage","url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2021\/12\/getsmarter_blog_header-banner_how_to_lead_with_vision-1.jpg","contentUrl":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2021\/12\/getsmarter_blog_header-banner_how_to_lead_with_vision-1.jpg","width":1500,"height":844},{"@type":"BreadcrumbList","@id":"https:\/\/www.getsmarter.com\/blog\/how-to-lead-with-vision\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getsmarter.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.getsmarter.com\/blog"}]}]},"og_video":"https:\/\/www.youtube.com\/embed\/Y4Pa7V_db0k","og_video_type":"text\/html","og_video_duration":"185","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2021-12-08T09:56:54+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/42759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/comments?post=42759"}],"version-history":[{"count":4,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/42759\/revisions"}],"predecessor-version":[{"id":52603,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/42759\/revisions\/52603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media\/42761"}],"wp:attachment":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media?parent=42759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/categories?post=42759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/tags?post=42759"},{"taxonomy":"article-format","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/article-format?post=42759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}