{"id":46057,"date":"2022-05-18T10:07:16","date_gmt":"2022-05-18T08:07:16","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=46057"},"modified":"2025-09-22T15:11:29","modified_gmt":"2025-09-22T13:11:29","slug":"model-behavior-the-fashion-influencer-turned-sustainability-activist","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/model-behavior-the-fashion-influencer-turned-sustainability-activist\/","title":{"rendered":"Model Behavior: The Fashion Influencer Turned Sustainability Activist"},"content":{"rendered":"\n<p>Arizona Muse has graced the covers of glossy fashion magazines, walked the runways of top designers, and fronted ad campaigns for the world\u2019s biggest beauty brands. But it\u2019s her newest role as a sustainability crusader that\u2019s making the real impact. Her Instagram bio sums her up: \u201cWe are in a Climate Crisis. I\u2019m educating myself about the solutions available and sharing what I learn right here \ud83c\udf0d.\u201d<\/p>\n<p>Arizona\u2019s sustainability journey started when she went to a charity lunch about biodiversity. She explains that she was shocked that people weren\u2019t talking more about the climate crisis.<sup>1<\/sup> She later enrolled in the University of Cambridge Institute for Sustainability Leadership (CISL) <a href=\"https:\/\/www.getsmarter.com\/products\/cambridge-business-sustainability-management-online-short-course\" target=\"_blank\" rel=\"noopener\">Business Sustainability Management<\/a> online short course, which helped her prepare for the shift from fashion model to activist.<\/p>\n<p>\u201cI started modeling as a teenager so I didn&#8217;t go to university, and taking this course from Cambridge \u2014 which is undeniably rigorous \u2014 was an amazing validation for me on my own learning journey, that I was going in the right direction,\u201d Arizona explained to <em>Forbes<\/em> magazine.<sup>2<\/sup><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>&#8216;<\/strong>Taking this course from Cambridge \u2014 which is undeniably rigorous \u2014 was an amazing validation for me on my own learning journey, that I was going in the right direction.&#8217;<\/p><\/blockquote><\/figure>\n\n\n\n<p>Geared towards working professionals who seek to drive social, economic, and environmental sustainability within their organization, the eight-week CISL online course offered Arizona the opportunity to advance her education while balancing the demands of motherhood (she had just had her second child) and her career.<\/p>\n<p>Arizona now works as a sustainability consultant for brands like SKIIM Paris, a consciously sourced leather and suede fashion label, and she\u2019s the founder of Dirt Charity: Foundation for the Regeneration of Earth,<sup>3<\/sup> which looks at reviving soil for biodynamic farming.<\/p>\n<p>\u201cI work with clients to achieve the highest standard of sustainability. I&#8217;ve made a promise to Planet Earth that I will always do everything I can to ensure a healthy future for the environment,\u201d she says.<sup>4<\/sup><\/p>\n<p><strong>Inspired by Arizona\u2019s story? <\/strong><br \/>Find out how <a href=\"https:\/\/www.getsmarter.com\/blog\/living-a-sustainable-lifestyle-how-women-are-leading-the-movement\/\" target=\"_blank\" rel=\"noopener\">women are leading the charge in sustainability<\/a> and <a href=\"https:\/\/www.getsmarter.com\/subject-matter\/sustainability\" target=\"_blank\" rel=\"noopener\">find a sustainability course<\/a> that can help you kick-start your new future.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.getsmarter.com\/subject-matter\/sustainability\" style=\"background-color:#e51470\" target=\"_blank\" rel=\"noreferrer noopener\">Browse sustainability courses<\/a><\/div>\n<\/div>\n\n\n\n&nbsp;\n\n\n\n<div id=\"accordion\">\n<div class=\"card\">\n<div id=\"headingOne\" class=\"card-header\">\n<h6 class=\"mb-0\"><button class=\"btn\" style=\"background-color: transparent;\" data-toggle=\"collapse\" data-target=\"#sources\" aria-expanded=\"true\" aria-controls=\"sources\"> <strong>Click here to view sources<\/strong> <\/button><\/h6>\n<\/div>\n<div id=\"sources\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n<div class=\"card-body\">\n<ul class=\"mx-0\" style=\"list-style: none;\">\n\n<li class=\"mb-4\"><sup>1<\/sup> Murray, B. (Aug, 2021). \u2018Arizona Muse: How we can all tackle the climate crisis\u2019. Retrieved from <a href=\"https:\/\/www.harpersbazaar.com\/uk\/beauty\/a36657112\/arizona-muse-sustainable-lifestyle-advice\/\" target=\"_blank\" rel=\"noopener\"> Harper&#8217;s Bazaar<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>2<\/sup> Lei, A. (Mar, 2021). \u2018SKIIM Paris teams up with Arizona Muse to make leather clothing sustainable\u2019. Retrieved from <a href=\"https:\/\/www.forbes.com\/sites\/angelalei\/2021\/03\/15\/skiim-paris-teams-up-with-arizona-muse-to-make-leather-clothing-sustainable\/?sh=38a1e8d734bd\" target=\"_blank\" rel=\"noopener\"> Forbes<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>3<\/sup> (Nd). \u2018Dirt\u2019. Retrieved from <a href=\"https:\/\/www.dirt.charity\/\" target=\"_blank\" rel=\"noopener\"> Dirt Charity<\/a>. <\/li>\n\n<li class=\"mb-4\"><sup>4<\/sup> Lei, A. (Mar, 2021). \u2018SKIIM Paris teams up with Arizona Muse to make leather clothing sustainable\u2019. Retrieved from <a href=\"https:\/\/www.forbes.com\/sites\/angelalei\/2021\/03\/15\/skiim-paris-teams-up-with-arizona-muse-to-make-leather-clothing-sustainable\/?sh=38a1e8d734bd\" target=\"_blank\" rel=\"noopener\"> Forbes<\/a>. <\/li>\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Arizona Muse has graced the covers of glossy fashion magazines, walked the runways of top designers, and fronted ad campaigns for the world\u2019s biggest beauty brands. But it\u2019s her newest role as a sustainability crusader that\u2019s making the real impact. Her Instagram bio sums her up: \u201cWe are in a Climate Crisis. I\u2019m educating myself [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":46058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"article-format":[],"class_list":["post-46057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Model Behavior: The Fashion Influencer Turned Sustainability Activist | GetSmarter Blog<\/title>\n<meta name=\"description\" content=\"Arizona Muse is a top fashion model turned sustainability activist on a mission to shape sustainable change in the fashion industry. Hear her story here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/model-behavior-the-fashion-influencer-turned-sustainability-activist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Model Behavior: The Fashion Influencer Turned Sustainability Activist\" \/>\n<meta property=\"og:description\" content=\"Arizona Muse is a top fashion model turned sustainability activist on a mission to shape sustainable change in the fashion industry. Hear her story here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/model-behavior-the-fashion-influencer-turned-sustainability-activist\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T08:07:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T13:11:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/05\/GS-Brand-Blog_Arizona-Muse.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shameel Mohanlal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetSmarter Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/model-behavior-the-fashion-influencer-turned-sustainability-activist\/#primaryimage\",\"url\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/05\/GS-Brand-Blog_Arizona-Muse.png\",\"contentUrl\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/05\/GS-Brand-Blog_Arizona-Muse.png\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/model-behavior-the-fashion-influencer-turned-sustainability-activist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getsmarter.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.getsmarter.com\/blog\"}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Model Behavior: The Fashion Influencer Turned Sustainability Activist | GetSmarter Blog","description":"Arizona Muse is a top fashion model turned sustainability activist on a mission to shape sustainable change in the fashion industry. Hear her story here!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getsmarter.com\/blog\/model-behavior-the-fashion-influencer-turned-sustainability-activist\/","og_locale":"en_US","og_type":"article","og_title":"Model Behavior: The Fashion Influencer Turned Sustainability Activist","og_description":"Arizona Muse is a top fashion model turned sustainability activist on a mission to shape sustainable change in the fashion industry. Hear her story here!","og_url":"https:\/\/www.getsmarter.com\/blog\/model-behavior-the-fashion-influencer-turned-sustainability-activist\/","og_site_name":"GetSmarter Blog","article_published_time":"2022-05-18T08:07:16+00:00","article_modified_time":"2025-09-22T13:11:29+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/05\/GS-Brand-Blog_Arizona-Muse.png","type":"image\/png"}],"author":"Shameel Mohanlal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"GetSmarter Staff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getsmarter.com\/blog\/model-behavior-the-fashion-influencer-turned-sustainability-activist\/#primaryimage","url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/05\/GS-Brand-Blog_Arizona-Muse.png","contentUrl":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/05\/GS-Brand-Blog_Arizona-Muse.png","width":1500,"height":844},{"@type":"BreadcrumbList","@id":"https:\/\/www.getsmarter.com\/blog\/model-behavior-the-fashion-influencer-turned-sustainability-activist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getsmarter.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.getsmarter.com\/blog"}]}]}},"_links":{"self":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/46057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/comments?post=46057"}],"version-history":[{"count":10,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/46057\/revisions"}],"predecessor-version":[{"id":52114,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/46057\/revisions\/52114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media\/46058"}],"wp:attachment":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media?parent=46057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/categories?post=46057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/tags?post=46057"},{"taxonomy":"article-format","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/article-format?post=46057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}