{"id":47447,"date":"2022-08-08T09:11:13","date_gmt":"2022-08-08T07:11:13","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=47447"},"modified":"2025-11-18T14:29:31","modified_gmt":"2025-11-18T12:29:31","slug":"do-digital-businesses-need-strategy","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/do-digital-businesses-need-strategy\/","title":{"rendered":"Do Digital Businesses Need Strategy?"},"content":{"rendered":"\n<p>Find out more about the secret to digital companies\u2019 success with Jeanne Ross, Faculty Director in the MIT Sloan School of Management <a href=\"https:\/\/www.getsmarter.com\/products\/mit-sloan-organizational-design-for-digital-transformation-online-program\" target=\"_blank\" rel=\"noreferrer noopener\">Organizational Design for Digital Transformation<\/a> online short course.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Do Digital Businesses Need Strategy? | MIT Sloan\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TLmbgkviXrI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Considering the constant change in technology and consumer preferences, it is less important for digital companies to focus their energy on defining strategy than it is for them to recognize when that strategy needs to be changed.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-transcript\">Transcript<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Traditionally in large organizations, senior executives and their boards spend a lot of time defining strategy. And the success of the company depends a great deal on having a great strategy. Interestingly, in the digital world, strategy is less important. You should gasp now. Because traditionally, we didn&#8217;t think anything was more important than strategy, but the reality is in the digital economy, what we can do, what technologies make possible, what our customers want changes every day.<\/span><\/p>\n\n\n\n<p>So our strategy is constantly evolving. Our success depends on being able to recognize when the existing strategy isn&#8217;t quite right and then pivoted to something that will really hum. That kind of thinking is what digital startups do and I would argue it is what every successful digital company will do.<\/p>\n\n\n\n<p>So we want to focus on not how do you define the strategy, but rather how do you design yourself so that you can see these opportunities and then quickly deliver on them. Because that will be the thing that will trip you up. Most companies are designed to do what they do really, really well not to change really, really fast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out more about the secret to digital companies\u2019 success with Jeanne Ross, Faculty Director in the MIT Sloan School of Management Organizational Design for Digital Transformation online short course. Considering the constant change in technology and consumer preferences, it is less important for digital companies to focus their energy on defining strategy than it [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":47449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[122],"article-format":[],"class_list":["post-47447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-business-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do Digital Businesses Need Strategy? - GetSmarter Blog<\/title>\n<meta name=\"description\" content=\"The Organizational Design for Digital Transformation online short course from MIT explores the importance of strategy in a digital economy | GetSmarter Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/do-digital-businesses-need-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Digital Businesses Need Strategy?\" \/>\n<meta property=\"og:description\" content=\"The Organizational Design for Digital Transformation online short course from MIT explores the importance of strategy in a digital economy | GetSmarter Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/do-digital-businesses-need-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-08T07:11:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T12:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/07\/Do-Digital-Businesses-Need-Strategy_blog_header-image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaminah Allie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetSmarter Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/do-digital-businesses-need-strategy\/#primaryimage\",\"url\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/07\/Do-Digital-Businesses-Need-Strategy_blog_header-image-1.jpg\",\"contentUrl\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/07\/Do-Digital-Businesses-Need-Strategy_blog_header-image-1.jpg\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/do-digital-businesses-need-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getsmarter.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.getsmarter.com\/blog\"}]}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/TLmbgkviXrI\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"126\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2022-08-08T07:11:13+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Do Digital Businesses Need Strategy? 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