{"id":47579,"date":"2022-08-03T13:09:49","date_gmt":"2022-08-03T11:09:49","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=47579"},"modified":"2025-11-18T13:49:02","modified_gmt":"2025-11-18T11:49:02","slug":"tracking-marketing-performance-a-few-key-metrics","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/tracking-marketing-performance-a-few-key-metrics\/","title":{"rendered":"Tracking Marketing Performance: A Few Key Metrics"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tracking Marketing Performance: A Few Key Metrics\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BIpdU02sKt8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">How do you know whether or not your product is successful? Many measurements can be used to evaluate how well a product has performed, including sales volumes, engagement rates, and loyalty figures. These results will help decide the way forward for your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discover more ways to determine a product\u2019s success with Siphiwe Dlamini, Convenor on the <\/span><a href=\"https:\/\/www.getsmarter.com\/products\/uct-product-management-online-short-course\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Product Management<\/span><\/a><span style=\"font-weight: 400;\"> online short course from the University of Cape Town.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-transcript\">Transcript<\/h2>\n\n\n\n<p>Product managers use performance management to evaluate the success of the product in the market. This informs the approach they will take in the next stages of the product\u2019s life cycle. There are many ways to evaluate the success of a product and many key performance indicators that can be used.<\/p>\n\n\n\n<p>Product performance can be measured by considering the sales funnel. This is a system that<br>leads customers through the process of purchasing a product. When a metric gets positive<br>results, it is an indicator that the product fits the market. If you&#8217;re finding that not many<br>customers are engaging with the sales funnel, or if overall sales are low, you should consider<br>the product-market fit. This is the first point to consider when evaluating the success of your<br>product, and it may need to be adjusted before the product can reach its full potential in the<br>marketplace.<\/p>\n\n\n\n<p>Product activation metrics are also key indicators of the success of your product. By observing<br>how customers engage with your product on a daily basis, you can see whether it creates<br>interest within the target segment. More engagement generally shows that marketing is<br>directed at the correct target market. This is a positive indication for the future success of your<br>product. If you notice the activation rates are low, a way to solve this problem is by optimising<br>your user experience on the platform.<\/p>\n\n\n\n<p>Another metric to consider is the customer retention number. This provides insight into the<br>rate of continued interest in the product. It shows whether customers are finding value in<br>what you\u2019re offering. This can be determined by looking at the number of repeat site visits<br>and satisfaction ratings left by customers after viewing or purchasing the product.<\/p>\n\n\n\n<p>Although there are different strategies that can be used to track product performance, these<br>metrics can help to assist initial success of your product in the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you know whether or not your product is successful? Many measurements can be used to evaluate how well a product has performed, including sales volumes, engagement rates, and loyalty figures. These results will help decide the way forward for your product. Discover more ways to determine a product\u2019s success with Siphiwe Dlamini, Convenor [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":47580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[127,125],"article-format":[191],"class_list":["post-47579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-career-advice","tag-marketing","article-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tracking Marketing Performance: A Few Key Metrics - GetSmarter Blog<\/title>\n<meta name=\"description\" content=\"Siphiwe Dlamini, Convenor on the Product Management online short course from UCT, shares more on ways to determine a product\u2019s success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/tracking-marketing-performance-a-few-key-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking Marketing Performance: A Few Key Metrics\" \/>\n<meta property=\"og:description\" content=\"Siphiwe Dlamini, Convenor on the Product Management online short course from UCT, shares more on ways to determine a product\u2019s success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsmarter.com\/blog\/tracking-marketing-performance-a-few-key-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSmarter Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-03T11:09:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T11:49:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/07\/getsmarter_blog_header-banner_tracking-marketing-performance-a-few-key-metrics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaminah Allie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GetSmarter Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/tracking-marketing-performance-a-few-key-metrics\/#primaryimage\",\"url\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/07\/getsmarter_blog_header-banner_tracking-marketing-performance-a-few-key-metrics.jpg\",\"contentUrl\":\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/07\/getsmarter_blog_header-banner_tracking-marketing-performance-a-few-key-metrics.jpg\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getsmarter.com\/blog\/tracking-marketing-performance-a-few-key-metrics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getsmarter.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.getsmarter.com\/blog\"}]}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/BIpdU02sKt8\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"121\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2022-08-03T11:09:49+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tracking Marketing Performance: A Few Key Metrics - GetSmarter Blog","description":"Siphiwe Dlamini, Convenor on the Product Management online short course from UCT, shares more on ways to determine a product\u2019s success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getsmarter.com\/blog\/tracking-marketing-performance-a-few-key-metrics\/","og_locale":"en_US","og_type":"article","og_title":"Tracking Marketing Performance: A Few Key Metrics","og_description":"Siphiwe Dlamini, Convenor on the Product Management online short course from UCT, shares more on ways to determine a product\u2019s success.","og_url":"https:\/\/www.getsmarter.com\/blog\/tracking-marketing-performance-a-few-key-metrics\/","og_site_name":"GetSmarter Blog","article_published_time":"2022-08-03T11:09:49+00:00","article_modified_time":"2025-11-18T11:49:02+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/07\/getsmarter_blog_header-banner_tracking-marketing-performance-a-few-key-metrics.jpg","type":"image\/jpeg"}],"author":"Aaminah Allie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"GetSmarter Staff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getsmarter.com\/blog\/tracking-marketing-performance-a-few-key-metrics\/#primaryimage","url":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/07\/getsmarter_blog_header-banner_tracking-marketing-performance-a-few-key-metrics.jpg","contentUrl":"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2022\/07\/getsmarter_blog_header-banner_tracking-marketing-performance-a-few-key-metrics.jpg","width":1500,"height":844},{"@type":"BreadcrumbList","@id":"https:\/\/www.getsmarter.com\/blog\/tracking-marketing-performance-a-few-key-metrics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getsmarter.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.getsmarter.com\/blog"}]}]},"og_video":"https:\/\/www.youtube.com\/embed\/BIpdU02sKt8","og_video_type":"text\/html","og_video_duration":"121","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2022-08-03T11:09:49+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/47579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/comments?post=47579"}],"version-history":[{"count":5,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/47579\/revisions"}],"predecessor-version":[{"id":52754,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/posts\/47579\/revisions\/52754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media\/47580"}],"wp:attachment":[{"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/media?parent=47579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/categories?post=47579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/tags?post=47579"},{"taxonomy":"article-format","embeddable":true,"href":"https:\/\/www.getsmarter.com\/blog\/wp-json\/wp\/v2\/article-format?post=47579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}