{"id":5310,"date":"2020-01-23T07:00:00","date_gmt":"2020-01-23T05:00:00","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=5310"},"modified":"2025-12-03T09:19:58","modified_gmt":"2025-12-03T07:19:58","slug":"difference-data-analytics-data-analysis","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/difference-data-analytics-data-analysis\/","title":{"rendered":"What&#8217;s the Difference Between Data Analytics and Data Analysis? | FAQs"},"content":{"rendered":"\n<p>Data analysis and data analytics are often treated as interchangeable terms, but they hold slightly different meanings.<\/p>\n\n\n\n<p>Essentially, the primary difference between analytics and analysis is a matter of scale, as data analytics is a broader term of which data analysis is a subcomponent. Data analysis refers to the process of examining, transforming and arranging a given data set in specific ways in order to study its individual parts and extract useful information. Data analytics is an overarching science or discipline that encompasses the complete management of data. This not only includes analysis, but also data collection, organisation, storage, and all the tools and techniques used.<\/p>\n\n\n\n<p>It\u2019s the role of the data analyst to collect, analyse, and translate data into information that\u2019s accessible. By identifying trends and patterns, analysts help organisations make better business decisions. Their ability to describe, predict, and improve performance has placed them in increasingly high demand globally and across industries.<sup>1<\/sup><\/p>\n\n\n\n<div style=\"text-align: center\" class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.getsmarter.com\/blog\/how-to-become-a-data-analyst\/\" style=\"background-color:#f42684; border: none;\">LEARN HOW TO BECOME A DATA ANALYST<\/a><\/div>\n&nbsp;\n\n\n\n<h2>Data analysis vs data analytics<\/h2>\n\n\n\n<p>Watch this short video where Norah Wulff, data architect and head of technology and operations at WeDoTech Limited, provides some more insight into how data analytics is different to data analysis.<\/p>\n\n\n\n<p>Wulff is head tutor on the <a href=\"https:\/\/www.getsmarter.com\/products\/uct-data-analysis-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">Data Analysis online short course<\/a> from the University of Cape Town.<\/p>\n\n\n\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/GxpqewgyhQA\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n&nbsp;\n\n\n\n<h5>Popular data analytics tools:<\/h5>\n\n\n\n<ul>\n<li>Tableau Public<\/li>\n<li>OpenRefine<\/li>\n<li>KNIME<\/li>\n<li>RapidMiner<\/li>\n<li>Google Fusion Tables<\/li>\n<li>NodeXL<\/li>\n<li>Wolfram Alpha<\/li>\n<li>Google Search Operators<\/li>\n<\/ul>\n\n\n\n<p>Data analysis allows for the evaluation of data through analytical and logical reasoning to lead to an outcome or conclusion within a stipulated context. It is a multifaceted process that involves a number of steps, approaches, and diverse techniques. The approach you take to data analysis depends largely on the type of data available for analysis and the purpose of the analysis.<\/p>\n\n\n\n<h5>Techniques to improve effectiveness of data analytics tools for business are:<\/h5>\n\n\n\n<ul>\n<li>Association rule learning<\/li>\n<li>Classification tree analysis<\/li>\n<li>Genetic algorithms<\/li>\n<li>Machine learning<\/li>\n<li>Regression analysis<\/li>\n<li>Sentiment analysis<\/li>\n<li>Social network analysis<\/li>\n<\/ul>\n\n\n\n<hr>\n\n\n\n<h5 style=\"text-align: center;\">Do you want to pursue a career in data analysis?<\/h5>\n\n\n\n<p style=\"text-align: center;\">Make an invaluable contribution to your business today with the London School of Economics and Political Science <a href=\"https:\/\/www.getsmarter.com\/products\/lse-data-analysis-for-management-online-certificate-course\" target=\"_blank\" rel=\"noopener noreferrer\">Data Analysis for Management online certificate course.<\/a><\/p>\n\n\n\n<div style=\"text-align: center\" class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.getsmarter.com\/courses\/uk\/lse-data-analysis-for-management-online-certificate-course\/\" style=\"background-color:#f42684; border: none;\">VIEW THE COURSE<\/a><\/div>\n&nbsp;\n\n\n\n<hr>\n\n\n\n<h5 style=\"text-align: center;\">Learn More About Data Analytics and Data Analysis with a Featured Online Master\u2019s in Data Science Program or Online Business Analytics Certificate<\/h5>\n<p>\u00a0<\/p>\n<div class=\"row\">\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/requestinfo.datascience.berkeley.edu\/index.html?s=getsmartersite&amp;l=analysis_analytics&amp;utm_source=getsmartersite&amp;utm_medium=link&amp;utm_campaign=analysis_analytics1\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21986\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2018\/12\/Berk-Data-Sci-1-1.jpg\" alt=\"\" width=\"485\" height=\"254\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Sponsored Online Master&#8217;s in Data Science Program<\/em><\/p>\n<\/div>\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/requestinfo.analytics.hbs.edu\/index.html?s=getsmartersite&amp;l=analysis_analytics&amp;utm_source=getsmartersite&amp;utm_medium=link&amp;utm_campaign=\nanalysis_analytics1\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21986\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2019\/01\/HU-CBA1.png\" alt=\"\" width=\"485\" height=\"254\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Sponsored Online Business Analytics Certificate<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"accordion\">\n<div class=\"card\">\n<div id=\"headingOne\" class=\"card-header\">\n<h6 class=\"mb-0\"><button class=\"btn\" style=\"background-color: transparent;\" data-toggle=\"collapse\" data-target=\"#sources\" aria-expanded=\"true\" aria-controls=\"sources\"> <strong>Click here to view sources<\/strong> <\/button><\/h6>\n<\/div>\n<div id=\"sources\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n<div class=\"card-body\">\n<ul class=\"mx-0\" style=\"list-style: none;\">\n\n<li class=\"mb-4\"><sup>1<\/sup><a href=\"https:\/\/www.cio.com\/article\/3439818\/what-is-a-data-analyst-a-key-role-for-data-driven-business-decisions.html\" target=\"_blank\" rel=\"noopener noreferrer\"> CIO<\/a> (Sep, 2019).<\/li>\n\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out the difference between these related data-based fields.<\/p>\n","protected":false},"author":74,"featured_media":40147,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[127,120],"article-format":[191],"class_list":["post-5310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-career-advice","tag-systems-technology","article-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s The Difference Between Data Analytics And Data Analysis?<\/title>\n<meta name=\"description\" content=\"In this video, Norah Wulff, Head Tutor on the UCT Data Analysis online short course explains the difference between data analysis and data analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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