{"id":6224,"date":"2017-06-28T07:31:18","date_gmt":"2017-06-28T07:31:18","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=6224"},"modified":"2025-10-22T11:33:49","modified_gmt":"2025-10-22T09:33:49","slug":"it-manager-career-path-profile","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/it-manager-career-path-profile\/","title":{"rendered":"How to Become an Information Technology Manager"},"content":{"rendered":"\n<p>In the increasingly technology-driven world we live and work in, organisations are constantly looking for employees who possess a passion for solving problems based around computer and information systems. This is where the <a href=\"https:\/\/www.getsmarter.com\/products\/uct-it-management-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">Information Technology Manager<\/a> comes in.<\/p>\n\n\n<div>\n            <!-- Responsive picture tag -->\n        <picture class=\"picture-block\">\n            <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Career_Path_Profile_Desktop.jpg\" >\n            <img decoding=\"async\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Career_Path_Profile_Mobile.jpg\" alt=\"IT_Manager_Career_Path_Profile_Mobile\">\n        <\/picture>\n    <\/div>\n\n\n<p>The demand for computer and technology-based managers is so high that the job market is expected to grow by 15% each year until 2024, almost double that of the average.<sup>1<\/sup><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"258\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/ITManager_InfoStat_mobile.png\" alt=\"ITManager_InfoStat_mobile\" class=\"wp-image-6475\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/ITManager_InfoStat_mobile.png 350w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/ITManager_InfoStat_mobile-300x221.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>To be an effective Information&nbsp;Technology&nbsp;Manager, you need to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider strategy and business directives when making decisions<\/li>\n\n\n\n<li>Plan and manage successful projects<\/li>\n\n\n\n<li>Appropriately assess costs, risks, time constraints and backup solutions<\/li>\n\n\n\n<li>Have a strong analytical mindset<\/li>\n\n\n\n<li>Communicate effectively both to your teams and upper management<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-what-are-the-key-responsibilities-of-an-information-nbsp-technology-manager\"><strong>What are the key responsibilities of an Information&nbsp;Technology Manager?<\/strong><\/h5>\n\n\n\n<p>The main responsibility of someone in an IT management role is to increase productivity by managing teams and specialists to solve hardware and software related issues within an organisation.<\/p>\n\n\n\n<p>As well as solving technological problems and performing maintenance, Information Technology Managers are also responsible for planning and implementing projects to further develop an organisation\u2019s information technology network.<\/p>\n\n\n\n<p><strong>Your other responsibilities as an Information Technology Manager would include:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<h5><strong>Information Technology Management&nbsp;<\/strong><\/h5>\n<\/td><td>\n<ul>\n<li>Recommending governance and ethics principles<\/li>\n<li>Developing information systems strategies<\/li>\n<li>Identifying enterprise and global system applications<\/li>\n<li>Applying knowledge of telecommunications, IoT, networks and datatbases into daily tasks<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.getsmarter.com\/products\/uct-it-management-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">Want these skills<\/a>?<\/p>\n<\/td><\/tr><tr><td>\n<h5><strong>Data Analysis&nbsp;<\/strong><\/h5>\n<\/td><td>\n<ul>\n<li>Predicting business trends and customer behaviour<\/li>\n<li>Presenting technical reports based on the collection, analysis and interpretation of data<\/li>\n<li>Contributing to important business decisions by constructing significant research questions<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.getsmarter.com\/products\/uct-data-analysis-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">Want these skills<\/a>?<\/p>\n<\/td><\/tr><tr><td>\n<h5><strong>Project Management&nbsp;<\/strong><\/h5>\n<\/td><td>\n<ul>\n<li>Setting operational objectives through your knowledge of business functions<\/li>\n<li>Defining and setting up the requirements of a project<\/li>\n<li>Tracking project progress, resolving any issues that may arise, producing feedback reports and recommending necessary changes based on feedback<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.getsmarter.com\/products\/uct-project-management-foundations-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">Want these skills<\/a>?<\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-nbsp-what-is-the-career-path-of-an-information-technology-manager\">&nbsp;<strong>What is the career path of an Information Technology Manager?<\/strong><\/h5>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"268\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_InfoStat_Mobile.png\" alt=\"IT_Manager_InfoStat_Mobile\" class=\"wp-image-6532\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_InfoStat_Mobile.png 350w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_InfoStat_Mobile-300x230.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n<p>More than 50% of IT Managers move into the role of IT Director as their next big promotion, with others moving into executive positions such as Chief Information Officer and Chief Technology Officer.<sup>2<\/sup><\/p>\n\n\n\n<p>To enter into lower-level IT management roles you may only require a few years of experience as an IT Specialist, Computer Systems Analyst or related role, but making the move into executive IT management will require 5-10 years of working as a high-level IT Manager.<\/p>\n\n\n\n<p><strong>These are the three most sought-after positions for IT Managers looking to move up:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Information Technology Director:<\/strong> The most common career advancement path for IT Managers is that of moving into the role of IT Director. As an IT Director, your responsibilities include those of reviewing performance of current IT systems and recommending improvements, benchmarking costs and productivity levels, and managing enterprise information security.<\/li>\n\n\n\n<li><strong>Chief Information Officer (CIO):<\/strong> Becoming the CIO of an organisation is the end-goal for many IT Managers. The role includes establishing, coordinating and evaluating IT strategies for key products and services; providing technical expertise and industry knowledge to support <a href=\"https:\/\/www.getsmarter.com\/blog\/how-to-become-a-marketing-analyst\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales and marketing<\/a> efforts; and overseeing management of IT teams.<\/li>\n\n\n\n<li><strong>Chief Technology Officer (CTO):<\/strong> A companion role to the CIO, <a href=\"https:\/\/www.getsmarter.com\/blog\/become-chief-technology-officer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chief Technological Officers<\/a> are responsible for leading technology teams in day-to-day operations, supervising heads of department, and setting performance goals for IT teams. As a CTO, your role focuses more on hardware and software, rather than systems, and management of all hardware, software, databases and licenses falls at your feet.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\">Related content: <strong>Information&nbsp;Technology vs Information&nbsp;Systems<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.getsmarter.com\/blog\/whats-the-difference-information-technology-it-management-and-information-systems-is-management\/\" target=\"_blank\" rel=\"attachment wp-att-6411 noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"51\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/GetSmarter_Button_Upload-300x51.png\" alt=\"GetSmarter_Button_Upload\" class=\"wp-image-6411\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/GetSmarter_Button_Upload-300x51.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/GetSmarter_Button_Upload.png 525w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-what-is-the-potential-salary-for-an-information-technology-manager\"><strong>What is the potential salary for an Information Technology Manager?<\/strong><\/h5>\n\n\n\n<p>You can increase your earning potential in IT management by developing skills related to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.getsmarter.com\/products\/uct-project-management-foundations-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">Project management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.getsmarter.com\/products\/uct-operations-management-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">Operations management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.getsmarter.com\/subject-matter\/human-resource-management\" target=\"_blank\" rel=\"noreferrer noopener\">People management<\/a><\/li>\n\n\n\n<li>Technical expertise in systems such as SQL, Oracle and Unix<sup>3<\/sup><\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-click-on-a-nbsp-country-to-see-what-you-can-expect-to-get-paid-as-an-information-technology-manager-in-either-south-africa-the-united-kingdom-or-the-united-states-of-america\"><strong>Click on a&nbsp;country<\/strong> to see what you can expect to get paid as an Information Technology manager in either South Africa, the United Kingdom or the United States of America<strong>:<\/strong><\/h5>\n\n\n\n<p><iframe loading=\"lazy\" class=\"show-for-medium\" src=\"https:\/\/graphics.getsmarter.com\/Blog+Post\/Interactive+Graphs\/IT+Manager+\/IT+Manager+Line+graph.html\" width=\"970\" height=\"580\" frameborder=\"0\"><\/iframe><\/p>\n\n\n\n<div class=\"show-for-small-only\">\n<ul class=\"accordion\" data-accordion=\"\" data-allow-all-closed=\"true\">\n<li class=\"accordion-item is-active\" data-accordion-item=\"\"><a class=\"accordion-title\" href=\"#\">RSA<\/a>\n<div class=\"accordion-content\" data-tab-content=\"\">\n<table>\n<tbody>\n<tr>\n<td>Entry-Level<\/td>\n<td><strong>R259,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Mid-Career<\/td>\n<td><strong>R400,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td>15 Years Experience<\/td>\n<td><strong>R475,000<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item=\"\"><a class=\"accordion-title\" href=\"#\">UK<\/a>\n<div class=\"accordion-content\" data-tab-content=\"\">\n<table style=\"width: 100%; height: 96px;\">\n<tbody>\n<tr style=\"height: 32px;\">\n<td style=\"height: 32px;\">Entry-Level<\/td>\n<td style=\"height: 32px;\"><strong>\u00a333,000<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 32px;\">\n<td style=\"height: 32px;\">Mid-Career<\/td>\n<td style=\"height: 32px;\"><strong>\u00a337,000<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 32px;\">\n<td style=\"height: 32px;\">15 Years Experience<\/td>\n<td style=\"height: 32px;\"><strong>\u00a341,000<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item=\"\"><a class=\"accordion-title\" href=\"#\">USA<\/a>\n<div class=\"accordion-content\" data-tab-content=\"\">\n<table>\n<tbody>\n<tr>\n<td>Entry-Level<\/td>\n<td><strong>$59,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Mid-Career<\/td>\n<td><strong>$76,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td>15 Years Experience<\/td>\n<td><strong>$91,000<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-what-are-the-education-and-training-requirements-for-an-information-technology-manager\"><strong>What are the education and training requirements for an Information Technology Manager?<\/strong><\/h5>\n\n\n\n<p>Because effective IT management professionals require technical expertise in and knowledge of computer-related fields, the bare minimum you\u2019d need to begin your career path is a related Bachelor\u2019s degree.<\/p>\n\n\n\n<p>Employers favour IT Managers with proven business management skills, so a graduate degree such as a Master\u2019s in Business Administration (MBA) would make you a more desirable candidate.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bachelor\u2019s degree:<\/strong> Informations Technology Managers are required to have at least a Bachelor\u2019s degree in a related technical discipline. Popular majors include computer science, engineering, information systems, and management information systems.<\/li>\n\n\n\n<li><strong>Master\u2019s degree:<\/strong> Because of the business management element of your role as an IT Manager, many organisations require a graduate degree in the form of an <a href=\"https:\/\/www.getsmarter.com\/products\/usb-ed-mba-essentials-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">MBA<\/a>. Many people take these classes while working, allowing them to enter the workplace to build experience while gaining the necessary qualifications.<\/li>\n\n\n\n<li><strong>Online short course:<\/strong>&nbsp;Gain certifiable expertise from the <a href=\"https:\/\/www.getsmarter.com\/products\/uct-it-management-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\">UCT Information Technology Management online short course<\/a> to stand out more to potential employers.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-which-skills-do-you-need-next\"><strong>Which skills do you need next? <\/strong><\/h5>\n\n\n\n<p class=\"has-text-align-center\">Download a course prospectus to find out how one of these online short courses can help you become a IT Manager.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.getsmarter.com\/products\/uct-it-management-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"295\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_IT-Management-300x295.png\" alt=\"IT_Manager_Buttons_IT Management\" class=\"wp-image-6397\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_IT-Management-300x295.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_IT-Management.png 731w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.getsmarter.com\/products\/uct-data-analysis-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"295\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_Data-Analysis-300x295.png\" alt=\"IT_Manager_Buttons_Data Analysis\" class=\"wp-image-6394\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_Data-Analysis-300x295.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_Data-Analysis.png 730w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.getsmarter.com\/products\/uct-fundamentals-of-cybersecurity-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"295\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_Fundementals-of-Cybersecurity-300x295.png\" alt=\"IT_Manager_Buttons_Fundementals of Cybersecurity\" class=\"wp-image-6395\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_Fundementals-of-Cybersecurity-300x295.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_Fundementals-of-Cybersecurity.png 730w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.getsmarter.com\/products\/uct-operations-management-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"295\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_Operations-Management-300x295.png\" alt=\"IT_Manager_Buttons_Operations Management\" class=\"wp-image-6398\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_Operations-Management-300x295.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2017\/06\/IT_Manager_Buttons_Operations-Management.png 730w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.getsmarter.com\/products\/uct-project-management-foundations-online-short-course\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"295\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/1990\/01\/GetSmarter_Online_Short_Course_Project_Management-300x295.png\" alt=\"GetSmarter_Online_Short_Course_Project_Management\" class=\"wp-image-5555\" srcset=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/1990\/01\/GetSmarter_Online_Short_Course_Project_Management-300x295.png 300w, https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/1990\/01\/GetSmarter_Online_Short_Course_Project_Management.png 731w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><sup>1<sup><a href=\"https:\/\/www.bls.gov\/ooh\/management\/computer-and-information-systems-managers.htm\" target=\"_blank\" rel=\"noopener noreferrer\">BLS<\/a><\/sup><\/sup><\/em><br><em><sup>2<sup><a href=\"http:\/\/www.payscale.com\/research\/US\/Job=Information_Technology_(IT)_Manager\/Salary\" target=\"_blank\" rel=\"noopener noreferrer\">Payscale<\/a><\/sup><\/sup><\/em><br><em><sup>3<sup><a href=\"http:\/\/www.payscale.com\/research\/ZA\/Job=Information_Technology_(IT)_Manager\/Salary\" target=\"_blank\" rel=\"noopener noreferrer\">Payscale<\/a><\/sup><\/sup><\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Discover what skills you need to start your journey to becoming an IT Manager.<\/p>\n","protected":false},"author":74,"featured_media":17648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[127,120],"article-format":[],"class_list":["post-6224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-career-advice","tag-systems-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become an Information Technology Manager<\/title>\n<meta name=\"description\" content=\"Discover what IT management skills and education you need to start your journey towards becoming a sought-after Information Technology Manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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