Quick:\u00a0what brand of toothpaste did you brush your teeth with this morning? What kind\u00a0of coffee did you choose to kick-start your day? When you got dressed, which brands did you choose to become a walking\u00a0ambassador for?<\/p>\n
Like it or not, you\u00a0started making a series of\u00a0powerful\u00a0choices,\u00a0as a\u00a0proactive\u00a0consumer, from the moment you opened your eyes this morning. The exciting\u00a0thing about that is – as a proactive marketer – those personal adoption\u00a0choices reveal\u00a0a\u00a0lot about building the kind of brand that consumers want<\/em> to associate with<\/strong>, day in and day out.<\/p>\n From the five stages of the consumer adoption lifecycle, to the psychological behaviours that dictate our daily\u00a0purchasing decisions, all marketers can benefit from a solid education designed to empower you with the theoretical knowledge base –\u00a0and the\u00a0practical skills you’ll need\u00a0to\u00a0apply that theory in powerful ways\u00a0– through the\u00a0diverse delivery of industry-relevant information.\u00a0Here’s a sneak preview of the kinds of content we’re using to provide marketing professionals with a world-class university education, <\/strong>accessible entirely online, across the country:<\/p>\n <\/p>\n