{"id":875,"date":"2016-11-30T13:46:06","date_gmt":"2016-11-30T13:46:06","guid":{"rendered":"https:\/\/www.getsmarter.com\/blog\/?p=875"},"modified":"2025-09-26T08:45:35","modified_gmt":"2025-09-26T06:45:35","slug":"what-is-search-engine-optimisation-seo-faqs","status":"publish","type":"post","link":"https:\/\/www.getsmarter.com\/blog\/what-is-search-engine-optimisation-seo-faqs\/","title":{"rendered":"What is Search Engine Optimisation (SEO)? | FAQs"},"content":{"rendered":"<p>Your <a href=\"https:\/\/www.getsmarter.com\/courses\/za\/uct-digital-marketing-short-course\" target=\"_blank\" rel=\"noopener\">digital marketing strategy<\/a> relies on your ability to understand and implement aspects such as search engine optimisation (SEO).<\/p>\n<p>If you want to understand what SEO is watch this video where Tim Withers, Marketing Manager at GetSmarter, explains the concept of search engine optimisation.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/o1tEB4-EWH8\" width=\"1100\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: left;\">Using SEO to get your organisation&#8217;s website to rank highly on a results page of a search engine is something that every <a href=\"https:\/\/www.getsmarter.com\/blog\/digital-marketing-strategist-career-path-profile\/\" target=\"_blank\" rel=\"noopener\">digital marketer<\/a> needs to be familiar with.\u00a0No digital marketing plan would be complete without an exhaustive SEO strategy.<\/p>\n<p style=\"text-align: left;\">Unethical SEO techniques can be used to exploit search engines&#8217; algorithms, and these kinds of techniques will lead to a website being banned from results pages. You need to learn how to identify and avoid these kinds of techniques.<\/p>\n<p style=\"text-align: left;\">Correct search engine optimisation will benefit your marketing strategy in the following ways:<\/p>\n<ul>\n<li style=\"text-align: left;\">Increased traffic through a better search engine results page ranking\u00a0(SERP)<\/li>\n<li style=\"text-align: left;\">Return on investment measured via analyses and in-depth metrics<\/li>\n<li style=\"text-align: left;\">Cost effectiveness as your traffic becomes more targeted to relevant and interested users<\/li>\n<li style=\"text-align: left;\">Improved site navigation along with the site restructuring included in SEO techniques<\/li>\n<li style=\"text-align: left;\">Increased brand awareness by listing higher on search results pages<\/li>\n<\/ul>\n<p>SEO is a skill that is relatively easy to learn the basics of, but requires deep learning in order to grasp the more complex techniques. Getting a\u00a0first-rate introduction to SEO from experts in the field is the best way to ensure that you are able to fully utilise search engine optimisation in your digital marketing plan.<\/p>\n<h5 style=\"text-align: left;\">Give yourself the best preparation possible to use search engine optimisation in your digital marketing plan.<\/h5>\n<p style=\"text-align: left;\">Study the UCT Digital Marketing online short course today.<\/p>\n<p style=\"text-align: left;\"><div class=\"related-programme-block\">\n<div class=\"related-programme\" onclick=\"window.open('https:\/\/www.getsmarter.com\/products\/uct-search-engine-optimisation-seo-online-short-course', '_blank')\">\n    <div class=\"row\">\n        <div class=\"col-12 col-md-11\">\n            <div class=\"related-programme__school-logo-container\">\n            <a href=\"https:\/\/www.getsmarter.com\/universities\/university-of-cape-town\" target=\"_blank\" class=\"related-programme__school-logo-link\">\n                <img decoding=\"async\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/uploads\/2018\/09\/UCT_logo.png\" alt=\"School Logo\" class=\"related-programme__school-logo\">\n            <\/a>\n            <\/div>\n            <div class=\"related-programme__copy\">\n            <a href=\"https:\/\/www.getsmarter.com\/universities\/university-of-cape-town\" target=\"_blank\" class=\"related-programme__school-name\">\n                University of Cape Town (UCT)            <\/a><br>\n            <a href=\"https:\/\/www.getsmarter.com\/products\/uct-search-engine-optimisation-seo-online-short-course\" target=\"_blank\" class=\"related-programme__programme-name\">\n                Search Engine Optimisation (SEO) online short course            <\/a>\n            <\/div>\n        <\/div>\n        <div class=\"col-md-1 related-programme__chevron-column\">\n            <div class=\"related-programme__icon-container\">\n                <img decoding=\"async\" class=\"add-btn\" src=\"https:\/\/www.getsmarter.com\/blog\/wp-content\/themes\/blog\/assets\/icn_arrow-circle_right.svg\" alt=\"Read More Icon\">\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/p>\n<hr style=\"border: solid; border-width: 1px; border-color: #ccc;\" \/>\n<blockquote><p><em>Transcription<\/em><\/p>\n<p><em>SEO is Search Engine Optimisation, which is the practice of optimising your website to search engine best practices to ensure that you maximise your volumes of relevant traffic.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The secret to growing your brand awareness. <\/p>\n","protected":false},"author":74,"featured_media":16836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[125,120],"article-format":[],"class_list":["post-875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","tag-marketing","tag-systems-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Search Engine Optimisation (SEO)? | FAQs - GetSmarter Blog<\/title>\n<meta name=\"description\" content=\"Your digital marketing strategy relies on your ability to understand and implement aspects such as search engine optimisation. But what exactly does SEO entail?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsmarter.com\/blog\/what-is-search-engine-optimisation-seo-faqs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Search Engine Optimisation (SEO)? | FAQs\" \/>\n<meta property=\"og:description\" content=\"Your digital marketing strategy relies on your ability to understand and implement aspects such as search engine optimisation. 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