Content Lead

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Reference: 10642/IP/20032019

Are you a seasoned writer and editor that enjoys learning about disruptive topics?

Do you have proven experience in managing and mentoring junior writers?

We want to meet YOU!

The purpose of a content lead is to manage the content writers and oversee the output of all marketing content collateral and ensure that it is of an industry-leading standard, supports the company's marketing goals and adheres to the 2U brand and UP style guides.

Key Role and Responsibilities:

  • Quality assurance and accountability: Ability to review a range of content creation tasks to ensure it is well-researched, persuasive, SEO-optimised for use in a variety of content formats and across multiple marketing and media channels. All content produced by content team should maintain a level of excellence. The level of quality of each content writer should improve each quarter.
  • Content creation: Ability to research, write, and edit persuasive, SEO-optimised copy for use in a variety of content formats and across multiple marketing and media channels, in support of business goals and objectives.
  • Communication: Effective, clear and professional communication with internal and external project stakeholders. Ability to offer constructive and practical feedback to all writers.
  • Process driven: Ensuring all tasks follow stipulated workflow process. Proactively identifying challenges and implementing solutions to streamline process and improve efficiency.
  • Leadership and management: Managing the junior, mid and senior writers, taking responsibility for the team's performance, development, growth and work output in a constructive and supportive manner.

Education and Experience:

  • A formal tertiary qualification in English/Journalism or related fields, backed by 8+ years of working experience.
  • 2+ years people management experience.
  • Sound communication skills and able to provide constructive feedback to peers and present in a team environment. The Content Leas should also be receptive to feedback from peers and key stakeholders.
  • A team player who is able to collaborate well with internal and external colleagues.
  • Meticulous attention to detail
  • Excellent verbal and written communication
  • Strong leadership skills
  • Ability to adapt to change in a fast-paced environment
  • Ability to show initiative and problem-solve proactively
  • Ability to think critically and analytically
  • Excellent conceptual skills

Management responsibilities:

Content Writers