The purpose of a mid-level content writer is to research, ideate and write marketing content collateral, of an industry-leading standard, that supports the company's marketing goals and adheres to the 2U brand and UP style guides.
Content creation: Ability to research, write, and edit persuasive, SEO-optimised copy for use in a variety of content formats and across multiple marketing and media channels, in support of business goals and objectives
Attention to detail: Respond to briefs with well-researched, error-free content that cites authoritative sources and adheres to stipulated style guides.
Self-manage: Ability to manage your own time and complete briefs within deadline, without compromising on quality.
Process driven: Ensuring all tasks follow stipulated workflow process. The mid content writer should also identify potential challenges in systems and present solutions.
Mentorship: Offer guidance and mentorship to junior content writers and promote knowledge share within the team.
A formal tertiary qualification in English/Journalism or related fields, backed by 3-5 years of working experience.
A portfolio that demonstrates an ability to write content that is free of grammatical and spelling mistakes, well-researched, persuasive and SEO-optimised.
Team player who is able to work well with internal and external colleagues
Sound communication skills and receptive to feedback from peers and key stakeholders.
Meticulous attention to detail
Ability to think critically and analytically
Ability to adapt to change in a fast-paced environment
Ability to show initiative and problem-solve proactively