Brand Strategist

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Reference: 10287AC03122018

Are you part relationship magician, part wordsmith, and part marketing strategist?

We want to meet you!

The Brand Strategist is the person responsible for positioning and driving the growth of GetSmarter online short courses across international markets. He/she ensures a consistent and compelling brand message that is in line with specific university brand requirements and that attracts and converts students.  

Key Role and Responsibilities:

1. Develop a brand strategy, communications plan, and a course launch/maintenance plan to recruit students for online short courses

2. Understand and track progress towards targets (leads, revenue and students) by interpreting course positioning performance, and make agile, informed decisions based on that data

3. Determine how best to support campaign goals through various brand channels (e.g., paid media, social channel, PR, events, media, SEO content)

4. Manage projects to deadline to ensure launches and campaigns remain on track while simultaneously maintaining focus on priorities and high-impact opportunities

5. Supervise work of Brand Coordinators and interns 

Education and Experience:

  • Minimum 3-5 years of experience in a role focused on organic and paid digital marketing
  • Undergraduate degree required
  • Strong ability to self-direct, prioritise work and conceptualise and execute strategies with minimal management or supervision
  • Experience with Google Analytics, Google PageRank, Google PPC advertising and search engine optimisation (SEO)
  • Experience developing marketing ¬†campaigns for social media platforms (e.g., Facebook/Instagram, LinkedIn, Twitter

Management Responsibilities:

  • Manage Brand Coordinator and interns (as assigned)