The Brand Strategist is the person responsible for positioning and helping drive the growth of GetSmarter online short courses across international markets for 2U, Inc through data-driven decision-making. These insights develop targeted, program-specific digital marketing campaigns that can reach and engage interested and qualified prospective students in a targeted, cost-effective manner. In line with this, the brand strategist is mainly responsible for go-to market strategies, course launches, brand management, content and creative strategies and production.
They ensure a consistent and compelling brand message that is in line with specific university brand requirements and that attracts and converts students. Ultimately, they are the custodians of the university brands for which they are responsible, and the consumers to which we market.