The Marketing Analyst will work with various stakeholders across the marketing department and tech team to ensure that our email campaigns leverage data to produce the most timely, relevant, and effective automation strategy experience possible.
The Email Marketing Analyst ensures that the email marketing system is robust and meets the business and compliance requirements. This entails troubleshooting, developing, monitoring and improving existing automation initiatives, collaborating with various stakeholders, including the technical team, and establishing best operational practices. The Email Marketing Analyst will be responsible for creating and maintaining standardised and adhoc audiences and configuration of the email marketing software. This role will further establish standardised reporting and perform ad hoc analysis and interpretation to bring about data informed decision making in the Email Marketing function. The Email Marketing Analyst will report to the Email Marketing Manager.
Responsibilities Include, but are not limited to:
Empowering the email marketing team through operational reports and troubleshooting
Creation and maintenance of the standard as well as ad hoc segment rules to build audiences i.e. configure the system to ensure we send the right emails to the right people
Ensure that ongoing triggered campaigns are working as expected and flag any new or recurring issues
Work with the Email Marketing team to troubleshoot data integration/workflow issues.
Create the requirements for the technical team to enhance the Marketing Email System and the integrations with the Customer Relationship Management software
Create and maintain dashboards and reports of all email campaign activity, share with appropriate stakeholders, providing relevant analysis where required.
Ad hoc analysis of the customer user experience through data
Help steer email strategy and develop new campaign templates
Proactively provide suggestions for improving overall email strategy and document best practices.
Troubleshoot deliverability issues through use of ReturnPath tools.
Things That Should Be in Your Background:
Bachelor’s degree, preferably in business, computer science, or a quantitative field.
Demonstrated experience with analysis and reporting software
Advanced spreadsheet software expertise
Knowledge of SQL or relational databases would be beneficial
Excellent communication, presentation, writing and research skills.
Experience with an Email Marketing software or other digital tools would be advantageous
Other Attributes That Will Help You in This Role:
Independently motivated, keen attention to detail, tech savvy.
Firm grasp of basic marketing concepts.
Ability to maintain a fun, casual, professional and productive team atmosphere.
Comfortable working with complex concepts and distilling them into sound deliverables.
Enthusiasm and the ability to thrive in an atmosphere of constant change.