The Head of Market Research is responsible for driving new product selection, identifying opportunities for innovation that will move the product forward and leading customer and competitor intelligence strategies. The Market Research Function does this through the insightful analysis of demand, to ensure the commercial success of new products taken to market as well as reviewing where specific customer insights may improve the performance of products already within the portfolio. This role will operate at a senior level within the organisation engaging regularly on the business and product strategy.
Key Role and Responsibilities:
Management of the Market Research Function.
Management of internal collective intelligence gathering, to distill into areas of potential demand from existing customers.
Manage the consumer insights strategy - identification of insights from customer data that can improve the positioning and design of our courses.
Ensure that course content and features match the demands of our customers and differentiates us from the competition.
Competitive analysis and research that informs our positioning in the market against our competition.
Creation of target product pipeline scenarios for programme management teams, that achieve revenue objectives of new courses, and build a balanced portfolio.
Identification of new product types and innovations to existing offerings, that can open new areas of demand.
Education and Experience:
At least 10 years of experience in a Product Management/Innovation leadership role OR a role specifically within the Executive Education/Edtech industry University degree (at Masters level would be desired)
Understanding of research methodologies and quantitative analysis including a proficiency in data analysis required (Excel).
Learning mindset - constantly looking for new ways to develop.
Ability to deal with ambiguity and to self-direct.
Internally guided, not driven by the approval of others.
Concise, and able to deliver key insights that drive decision making.
Additional aspects that will set you apart:
Understanding of the digital education competitive landscape for.
Deep interest in the future of work, and how current trends will impact demand for jobs and skills in the future.
Ability to sift through large amounts of information and understand what is relevant.