Market Research Analyst

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Reference: 10440....-01/01/2020

Summary of Job:

The role exists to produce valuable insights from research activities, that will help decision making for new courses with University Partners. Managing the list of commercially viable course ideas in a subject vertical, on pipeline, and supporting the Market Research function with proactive industry research in a subject vertical and reactive research into new course proposals is critical to the role. Maintaining an overview of the competitor market and monitoring course performance of current courses in a subject vertical, providing insights into the identity of the typical consumer to guide the improvement of course performance where necessary. A Research Analyst is responsible for maintaining an overview of the customer to support the greater marketing function.

Key Role and Responsibilities:

  • Production of viability analysis reports following standardised research methodology: including general desktop research and quantitative analysis of keyword search trends, job availabilities, analysis of the target market and competitor landscape, among other key data sources.
  • Managing the portfolio of courses and new course ideas in your select subject vertical and regularly conducting additional industry-related research.
  • Evaluating and analyzing current course performance and student demographics, to provide feedback for improvement in targeting, content quality and essentially student numbers.
  • Liaising with GM’s or PGM’s in a single region.
  • Engaging with key external and internal stakeholders during development of a new course, including; Learning Design, Marketing, and University Faculty. 

Education and Experience:

  • Master's Degree 
  • 3-5 yrs working experience  
  • Strong data interpretation and analysis skills
  • Strong writing and communication skills
  • Being comfortable with ambiguity and being able to work flexibly and independently are essential

About 2U Inc. (NASDAQ: TWOU)

Eliminating the back row in higher education is not just a metaphor–it’s our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit 2U.com. #NoBackRow

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Why It’s Great to Work at 2U

2U Cape Town offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with coffee from our in-house barista. We have other in-house perks like subsidised healthy meals, a gym with free yoga sessions and social events all year round. We celebrate special milestones like birthdays and workaversaries, truly showing that #RelationshipsMatter.

Benefis

2U Cape Town offers a comprehensive benefits package:

  • 2 complimentary Getsmarter short courses per year
  • Subsidised medical aid with Discovery
  • Employee Assistance Program (EAP)
  • Generous leave policy including time off to volunteer for non-profit organizations

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.