Marketing Analyst

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Reference: 10278/IP/07052019

Do you have a solid understanding of digital marketing platforms?

Do you enjoy analysing data and tp use it to inform your strategy?

We want to meet YOU!

The Marketing Analyst plays a key role in supporting the execution of marketing strategy for a portfolio of university online short courses in a specific product vertical. Reporting to the Marketing Lead/Portfolio Marketing Manager, the role provides tactical and strategic support in achieving targets for a course portfolio. The Marketing Analyst will work closely with Product Marketing, Digital Media, UX, SEO, Market Research and Sales.

Key Role and Responsibilities:

  • Support the Marketing Lead in managing the marketing budget for a portfolio of online short courses to ensure maximum revenue at an acceptable cost per acquisition.
  • Use a data-led approach to dictate the marketing mix, both digital and traditional, and campaigns to be implemented by the digital media teams.
  • Collaborate with the digital marketing team to ensure the strategy and campaigns are generating highly qualified leads and are profitable.
  • Monitor overall campaign and portfolio performance on a daily/weekly basis and direct the team to make adjustments where needed.
  • Support and assist with the reporting requirements of course performance on a daily, weekly and monthly basis as well as during the strategy review period.
  • Drive collaboration with the Product Marketing in rolling out collateral needed for campaigns, emails or third party opportunities.
  • Drive strong collaboration between the Marketing team and Sales team to unearth relevant insights which can be actioned accordingly to effectively convert students.
  • Work closely with the Campaign Manager in a support function to ensure that all marketing requirements are met ahead of a course launch and that courses are launched to the predefined project plan.
  • Conduct and drive research on course or subject portfolios to ensure accurate and effective strategy and planning. This will include database, audience, content, social, keyword research.

Education and Experience:

  • Marketing Degree or similar qualification
  • 2-5 years of experience in digital marketing strategy, brand strategy or a related function.
  • Self-starter and voracious learner who is technical, analytical, organised and able to manage multiple projects to excel in a fast-paced environment
  • Must be able or willing to learn  to analyse complex data and distill findings into actionable insights
  • Must be flexible, adaptable, and have excellent attention to detail.
  • Sound knowledge and understanding of digital marketing platforms, including Facebook, Instagram, Adwords, Reddit, Twitter, Google Analytics, etc.
  • An understanding of performance marketing, email and content marketing advantageous
  • Intermediate Excel and Google business skills
  • Beginner skills or the desire to learn Tableau and Salesforce