The Display Executive is an experienced media manager who is responsible for the trafficking, monitoring and optimisation of display campaigns across various platforms in order to reach business goals.
Key Role and Responsibilities:
Build, manage and optimise campaigns across multiple display platforms such as Google Ads, Google Marketing Platform and Youtube.
Management of a portfolio of courses, which requires the ability to manage your own schedule, budget, implementing testing and working in line with overarching display strategies.
Reporting to seniors and Head of Display.
Working in collaboration with the greater marketing team to ensure that best practises are communicated and implemented.
Using data visualisation/reporting tools such as Supermetrics and Tableau to ensure that campaigns are achieving business goals.
Follow set internal process and always be open to finding ways to improve upon them.
Work in collaboration with Paid Search and Paid Social peers.
Education and Experience:
2+ years digital marketing experience
Certified in Google Ads and or Google Marketing Platform.