Support the development and execution of the Paid Search strategy in order to generate quality leads. This includes campaign building, optimisation, testing, monitoring, planning, calendar management, budget management, platform selection, implementing RLSA strategies and reporting.
Work with Brand Strategists to create and optimise effective ads and landing pages for SEM campaigns.
Conduct regular spend, geo and overall campaign performance analysis using tools such as Tableau, AdWords and Excel and report on findings.
Participate in on the job training in analysis skills using Tableau and Excel as well as new platform techniques.
Education and Experience:
1+ years experience
Business / Marketing degree preferable
Attributes that would help you to succeed in this role:
Must be flexible, adaptable and decisive
Strong analytical skills
Exceptional interpersonal and communication skills
Strong collaborator who operates in the best interests of the team, and isn’t averse to getting one’s hands dirty when necessary
Execute fast under pressure without compromising on quality
Self-starter and voracious learner who is organised
Not afraid of change - can work in an agile manner
Be able to work with diverse teams and personalities