Paid Search Operational Team Lead

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Reference: IP/0/02052019

Have you been working in paid search for more than 5 years?

Are you a strong leader and have experience managing and mentoring others?

We want to meet YOU!

The Search Operational Team Lead role will focus on three key areas; technical implementation of global Paid Search campaigns, team management and managing processes. The primary function is to deliver against business and marketing goals within the 2U Paid Media team across multiple search platforms. They will be accountable for supporting the HOD in achieving the revenue goals of a portfolio of courses - this includes the performance of search campaigns for Harvard, MIT, Cambridge and Oxford to name a few. 

The role requires a proven record and excellent understanding of Paid Search, leading a team and being highly organised. The ideal candidate has at least 5+ years in the Digital Advertising Industry.

Key Role and Responsibilities:

  • Manage the operational performance of the team including optimising internal processes, training direct reports, reviewing & analysing campaigns and support the development and growth of direct reports
  • Support the development and execution of the Paid Search strategy in order to generate quality leads. This includes campaign building, optimisation, testing, monitoring, planning, calendar management, budget management, platform selection, implementing RLSA strategies and reporting.
  • Seek ways to improve effectiveness and efficiency within a specific portfolio in order to aid revenue growth.
  • Work with other team members to ensure that the local cross channel spend mix between Display, Paid Social and Search teams is analysed and defined to achieve maximum ROI across the portfolio’s on a regular basis. 
  • Ad hoc analysis of teams campaigns using Tableau.

Education and Experience:

  • 5+ years Paid Media experience
  • AdWords Certified
  • Doubleclick experience is advantageous
  • Business / Marketing degree preferable 
  • Experience in managing direct reports

Attributes that would help you to succeed in this role: 

  • Must be able to clearly define and communicate direction to achieve the team’s buy-in
  • Leadership skills
  • Highly organised
  • Must be flexible, adaptable and decisive
  • Ability to analyse data in excel and execute on outcomes
  • Exceptional interpersonal and communication skills
  • Comfortable presenting in front of an audience
  • Strong collaborator who operates in the best interests of the team, and isn’t averse to getting one’s hands dirty when necessary
  • Execute fast under pressure without compromising on quality
  • Self-starter and voracious learner who is organised
  • Not afraid of change - can work in an agile manner
  • Be able to work with diverse teams and personalities
  • Excellent attention to detail
  • Must be a team player