The main purpose of this position is to support the development, implementation & campaign management of the Paid Social strategy of current and new campaigns across multiple advertising platforms in order to generate qualified leads that result in registrations and paid students.
Key Role and Responsibilities:
Support the development and executing of the Paid Social strategy in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management and reporting.
Increase ROI, quality of leads and cost effectiveness of future Paid Social activities.
Use Tableau (browser version) to identify areas for concern and improvement on your course portfolios - communicate findings to the Marketing Leads and action outcomes.
Manage and assist with implementation and optimisation of Paid Social campaigns primarily focused on Facebook, Twitter and LinkedIn.
Attend daily, weekly and monthly strategy meetings that pertain to your courses - engage with various parties and offer technical knowledge, solutions & ideas to meet business objectives.
Improve the efficiency of ongoing portfolio marketing.
Education and Experience:
Marketing / Business degree preferred
2+ years proven paid media experience
In-depth experience in Facebook Business Manager, Twitter Campaign Manager, LinkedIn Campaign Manager