Paid Social Executive

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Reference: 10814/IP/16112018

Are you an experienced PPC expert whose specialty is in managing, analysing and implementing effective optimisation strategies?

Do you want to work on large budgets for world-class universities?

We want to meet you!

Summary of Job:

The main purpose of this position is to support the development, implementation & campaign management of the Paid Social strategy of current and new campaigns across multiple advertising platforms in order to generate qualified leads that result in registrations and paid students.

Key Role and Responsibilities: 

  • Support the development and executing of the Paid Social strategy in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management and reporting. 
  • Increase ROI, quality of leads and cost effectiveness of future Paid Social activities.
  • Use Tableau (browser version) to identify areas for concern and improvement on your course portfolios - communicate findings to the Marketing Leads and action outcomes. 
  • Manage and assist with implementation and optimisation of Paid Social campaigns primarily focused on Facebook, Twitter and LinkedIn.
  • Budget management.
  • Attend daily, weekly and monthly strategy meetings that pertain to your courses - engage with various parties and offer technical knowledge, solutions & ideas to meet business objectives.
  • Improve the efficiency of ongoing portfolio marketing.

Education and Experience:

  • Marketing / Business degree preferred
  • 2+ years proven paid media experience
  • In-depth experience in Facebook Business Manager, Twitter Campaign Manager, LinkedIn Campaign Manager
  • DoubleClick experience advantageous  
  • Analytically sound
  • Advanced Excel skills
  • Tableau experience advantageous