Senior Paid Social Specialist

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Reference: SPSS2019

Are you interested to work on large budgets for world-class universities?

Do you have experience running CPA/ROI type of Paid Social Campaigns?

We want to meet you!

Summary of Job:

The main purpose of this position is to support the development, implementation & campaign management of the Paid Social strategy of current and new campaigns across display advertising platforms in order to generate qualified leads that result in registrations and paid students.

Key Role and Responsibilities:

  • Support the development and executing of the Paid Social strategy in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management and reporting.¬†
  • Increase ROI, quality of leads and cost effectiveness of future Paid Social activities.
  • Using Tableau (browser version) to identify areas for concern and improvement on your course portfolios - communicate findings to the Marketing Leads and action outcomes.
  • Manage and assist with implementation and optimisation of Paid Social campaigns primarily focused on Facebook, Twitter and LinkedIn.
  • Budget management.
  • Attend daily, weekly and monthly strategy meetings that pertain to your courses - engage with various parties and offer technical knowledge, solutions & ideas to meet business objectives.
  • Support and guide interns and junior executives with upskilling, executing and optimising Paid Social campaigns.¬†

Education and Experience:

  • Tertiary qualification preferred
  • 3+ paid media experience
  • In-depth Facebook Business Manager experience, Twitter Campaign Manager experience, LinkedIn Campaign Manager experience, DoubleClick experience advantageous¬†
  • Analytically sound
  • Tableau experience advantageous

Management Responsibilities:

Junior Paid Social Executive and or Paid Social Executive when required