The main purpose of this position is to collaborate with the fellow SEO Strategists on the development and implementation of organic strategies and in order to generate qualified leads that result in registrations and paid students.
2U is looking for an experienced SEO Strategist who has verifiable experience in SEO. The successful candidate will work across the various facets of search engine optimisation – both strategy conceptualization and execution.
Applicants should be able to successfully convert SEO theory into actionable recommendations that result in an increase in organic market share as a lead generation initiative. Additionally, seasoned skills in using data to drive innovation is key.
Help define SEO Strategy and points of refinement
Assist in creating and managing SEO projects to push strategy forward
Help track and audit digital assets for technical efficiency in line with Google’s algorithm
Drive fixes required in line with improving technical efficacy
Work with HQ on projects to increase university partner equity
Support university teams with data based research on markets and provide insights that enables them to increase organic market share
Keyword research and SERP analysis
Monitor and report back on portfolio campaign performance
Improve the efficiency of portfolio marketing components geared towards increasing organic search traffic
Provide reports to our internal stakeholders
Advise on content optimisation
Review content against pre-determined goals
Help define Inbound link building campaigns and activities
Help drive innovation in SEO through testing and experimentation
CRO on organic assets
Education and experience:
3 - 5+ years of SEO experience.
Deep understanding of SEO information architecture
Understanding of content management systems, HTML, business strategy and spreadsheet management is an advantage
Experience assessing search bot accessibility and providing solutions across search engines for both desktop and mobile bots
Excellent understanding of Google Analytics and Google Tag Manager.
Strong numeracy and analytical skills
Data analysis and quantification skills - able to analyse the performance of campaigns and gather insights from this analysis to improve future performance.
Other attributes that will help you succeed in this role:
Must be able to clearly define and communicate direction to achieve the team’s buy-in
Must be flexible, adaptable and decisive
Exceptional interpersonal and communication skills
Strong collaborator who operates in the best interests of the team, and isn’t averse to getting one’s hands dirty when necessary
Execute fast under pressure without compromising on quality
Self-starter and voracious learner who is organised
Not afraid of change - can work in an agile manner
Be able to work with diverse teams and personalities