GOLDSMITHS, UNIVERSITY OF LONDON

Digital Marketing online short course

Course starts 30 October 2017

Course information

Registration Closes:
24 October 2017
Course Starts:
30 October 2017
Length:
9 weeks online
Effort:
10 - 12 hrs per week
Price:
GBP £1,248Options Available
University:
Goldsmiths, University of London
Language:
English

Course Information

Registration Closes:
24 October 2017
Course Starts:
30 October 2017
Length:
9 weeks online
Effort:
10 - 12 hrs per week
Price:
University:
Goldsmiths, University of London
Language:
English

Introduction

Between 2008 and 2014, a struggling Starbucks decided to put increased focus on their digital marketing efforts - a strategic decision which gained the company 54 million Facebook fans and increased their revenue from $10.7 billion to $16.4 billion. *

In order to be competitive, you need to get more strategic.

In just 9 weeks, this digital marketing short course aims to empower both aspiring and current digital marketing practitioners with the skills required to strategically plan customer-centric digital marketing campaigns for any brand or business.

Source

Download course prospectus

What will set you apart

In just 9 weeks, you’ll learn to:

  • Gain a holistic digital marketing skill set in paid search, SEO, email marketing, video marketing, social media, mobile marketing, real-time bidding, data-driven advertising, and content marketing
  • Navigate and solve the real-world decisions digital marketers make on a day-to-day basis
  • Develop and execute an integrated digital strategy, using the skills you’ve learnt, for three different brands 

 

Course curriculum

This University of London short course in Digital Marketing, presented with Goldsmiths, utilises the strength of academic excellence from the University of London and the creative prowess of Goldsmiths. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: The evolution of digital marketing
  • Course Module 2: Paid search and search engine optimisation (SEO)
  • Course Module 3: Email marketing
  • Course Module 4: Video marketing
  • Course Module 5: Social Media
  • Course Module 6: Mobile marketing
  • Course Module 7: Real-Time Bidding (RTB) and data-driven advertising
  • Course Module 8: Content marketing
  • Course Module 9: Compiling your digital media plan

Earn a certificate from the Goldsmiths, University of London

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

REGISTER NOW

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

TAKE THE TEST

When do I start?

Our next available short course starts 30 October 2017.

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