The different types of coaching | FAQs

CAREER ADVICE, EXECUTIVE EDUCATION   |   2 minutes  |   December 6, 2016

Are you interested in becoming an executive coach and want to find out about the types of coaching that exist?

The term “coaching” can be used to describe a multitude of different mentoring activities – such as sports, business, performance, or leadership. But the way to think about coaching is to separate it into different domains. 

Coaching in the personal domain is called life coaching. Here, the emphasis is on the well-being of the individual, one step removed from organisational objectives.

In the business domain, executive coaching is applied, where there is the added dimension of a business stake intrinsic to the coaching relationship and outcomes. As an executive coach, you’d be an important element in a business’s success.

In this short video, Dale Williams, qualified executive coach and Head Tutor on the University of Cape Town Foundations of Executive Coaching online short course, gives some bite-sized insight into the different types of coaching.

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If you look up different types of coaching on Google, you’ll find that there are many, many different types of coaching. Although there are these different terms like performance, life, business, executive, and corporate, most of it is really just marketing or positioning of those coaches in a marketing way. Really, the way to think about coaching is that it happens in different domains. So, in a business domain, it would be executive coaching, or it would be business coaching, or corporate coaching, or even performance coaching would often be in a business context. Sports would obviously be in a sports domain, and the one which may be a little bit different is life coaching – which is a more general term used for coaching which is outside of a business domain.