Our courses are delivered to students from many different countries - in recognition of this, we endeavour to process all data in accordance with principles of internationally accepted best practice, and in compliance with the legal provisions relating to data protection in force in the United Kingdom. We regularly review our compliance with this Policy and whenever we receive a formal complaint, we will contact the person who made the complaint to attempt to resolve his or her concerns. We are also very willing to work with any regulatory authority to resolve complaints regarding the transfer of personal data.
Please note that by using our Websites (as a user browsing the Websites or as a student), you are consenting to our collection and use of your information as more fully set out in this Policy. If you have any concerns about the use of your information, or the contents of this Policy, please feel free to contact us.
We distinguish in this Policy between 'personal data' (for example your contact details, identity number, or other information that can be used to identify you or attributed to you), and 'non-personal data' (for example data regarding usage of the Websites, and de-identified information extracted from the Websites for analysis). We collect both personal and non-personal data through our Websites and through third parties, either automatically (through cookies for example), or by your providing this information to us during registration, info pack download, or during courses through our virtual learning environments/online campuses ("Online Campus").
- User Notifications:
Failure to provide certain information may make it difficult or impossible for you to access certain services through the Websites (for example, to register for and complete courses, certain personal information and completed assignments will be required to be submitted through the Websites).
You will need to ensure that your personal information submitted to us is accurate and up-to-date (for example, we need a current email address on our system to communicate with you about our courses).
You are responsible for any third party information obtained, published or shared through the Websites, and you consent to only use or share this third party data with the third party's consent. You are also responsible for ensuring the accuracy of all information submitted to the Websites.
- Personal Data:
We collect and store the personal information that you may provide to us through our Websites when you download an info pack, register for a course, update or change your information with us, or participate in courses. This personal data may only be your name and email address, but may also be your identity document, telephone number, address, education level, and other personal information capable of identifying you. We may also store your bank details if requested to process a refund of a course fee.
If you pay for a course through our Websites, please note that our payment service provider collects and processes your credit card information, and we do not collect or store this information.
- Non-personal Data:
In addition to personal data (which is treated with special consideration in light of the potential for misuse to the detriment of our users), we also store non-personal data, which cannot be used to identify our users. The kinds of non-personal data that we collect includes de-identified data about usage of our Websites (including the Online Campus).
Cookies and similar technologies
A cookie is a small piece of code that is installed in your web browser by a website that you visit. They help the website to remember information about your visit, and assist to make the website, and advertisements that you encounter while browsing, more relevant to you. We've provided some further detail on cookies below to try and clarify how and why we use them.
- Technical cookies and cookies serving aggregated statistical purposes:
- How can I manage the installation of cookies?
You can manage preferences for cookies directly from within your own browser and prevent websites from installing them. Through your browser preferences, it is also possible to delete cookies installed in the past. It is important to note that by disabling all cookies, the functioning of the Websites may be compromised. You can find information about how to manage cookies in your browser using the following links: Mozilla Firefox, Apple Safari, Google Chrome and Microsoft Internet Explorer.
If you would like to go deeper into behavioural advertising and cookies, we find the Website at Your Online Choices to be a helpful information source (particularly for users residing in the European Union). This service advises you on how to select your tracking preferences for most advertising tools.
- Legal information:
Notice to European Users: this privacy statement has been prepared in fulfilment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of cookies.
Use of Non-Personal Data
We use your non-personal data for purposes like product improvement, internal reporting, learning analytics, performing statistical analyses of collective behaviour of our users, measuring demographics and interests, and for other legitimate business purposes. We will take all reasonable steps to properly de-identify all information that is stored and analysed as non-personal data. This non-personal data may also be shared with the current and future universities partnering on course development and/or delivery ("Universities"), and other partners and service providers (since there is no prejudice to our users from the disclosure of this non-personal information).
Use of Personal Data
Except as set out in this Policy or specifically agreed by you, we won't disclose your personal data that we receive through the Websites. In general we will always aim to de-identify the information that we store (as non-personal information), but some information will need to still be attached to your name or email address (as personal information), for reasons listed below, and with the aim of supporting personalised student learning journeys. We work hard to ensure that access to student information doesn't disadvantage or prejudice our students.
The ways in which (and the purposes for which) we use personal data are described in further detail below:
- Verifying student identity.
- Contacting you for the purpose of:
- advising you on course information,
- assisting you to complete your courses (for example we might contact you if you have a failed module or have not logged into the Online Campus), with the aim of keeping students motivated, providing support and celebrating/congratulating top achievers, or
- other legitimate business purposes, and all communications with you for these purposes will be kept on record.
- For learning analytics purposes (and product improvement more generally), including:
- analysing student characteristics, demographics, activities and behaviours on the Online Campus, allowing us to continually improve the design of our courses for the benefit of you and other students,
- providing analytical information to all relevant personnel who are involved in assisting and supporting students to complete courses, to enable them to optimise the student experience,
- using analytical information to define key indicators to predict student success and design appropriate positive interventions, and analyse whether the tools in the Online Campus are adding to the learning experience, or
- other legitimate business purposes.
- Reporting internally and to Universities on student enrolment, performance and related matters (acting reasonably in the disclosure of educational records to only necessary personnel).
- For behavioural marketing and remarketing to Website users and students, and marketing to potential students with similar interests.
- Recording, tracking and analysing activities on the Online Campus - we keep a record of all communications and interactions between you and us, all interactions in the forums, all activities, assignments and behaviours of students, all educational records, and all survey feedback which is not anonymously completed.
- Researching, developing and improving, as well as training.
- For disclosure:
- to personnel within GetSmarter and our third party contractors for legitimate business purposes, including but not limited to internally used software and systems providers, and courier companies for shipping of certificates (as far as reasonably necessary for them to provide their services to you and to us);
- to government authorities in response to court orders, subpoenas or other legal processes, to establish or exercise a legal right, defend a claim, or as otherwise required by law;
- to investigate, prevent or take action in relation to any suspected illegal activities, or to protect our own rights and the rights of the Universities;
- to acquirers, assignees or other successor entities in connection with a sale, merger or reorganisation of all or substantially all of our equity, business or assets;
- to a student's employer, in the event that the employer is paying for the student's course (information disclosed in this case shall include course performance information, unless otherwise expressly agreed in writing with GetSmarter).
- For any other purpose: ul li for which we receive your consent, li that is in the public interest, li within the bounds of the laws of the United Kingdom, or li at the request of a public authority (including, but not limited to in respect of courses partnering with Universities based in the United States of America) in accordance with FERPA).
You agree that we may also share any of your personal data with the University collaborating on a course for which you are enrolled, and this University may use your personal data in accordance with their own privacy policies.
We may also disclose all your personal data between our associated GetSmarter companies, who shall have all the same rights as us in relation to such personal data, and shall comply with this Policy in the processing of such information.
We use several external service providers to assist us to process personal data for the above purposes, and they may hold this personal data on their own servers for these purposes. We have provided some further information on some of these external parties below, but we may use other service providers as well – if you would like access to a full list of our service providers please contact us. We are not responsible for, nor do we endorse the privacy practices of these external third parties.
The following service providers enable us to monitor and analyse web traffic and can be used to keep track of user behaviour:
Segment (Segment Inc.)
Segment is an analytics service provided by Segment Inc.
- Personal Data collected: Cookie and Usage data.
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of our Websites, to prepare reports on activities and share them with other Google services. Google may use the personal data collected to contextualize and personalize the ads of its own advertising network.
Facebook Ads conversion tracking (Facebook, Inc.)
Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on our Websites.
- Personal Data collected: Cookie and Usage data.
Google AdWords conversion tracking (Google Inc.)
Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on our Websites.
- Personal Data collected: Cookie and Usage data.
Google Tag Manager (Google Inc.)
Google Tag Manager is an analytics service provided by Google Inc.
- Personal Data collected: Cookie and Usage data.
IntelliBoard (IntelliBoard, Inc.)
IntelliBoard is an analytics service provided by IntelliBoard, Inc., that records student behavioural data on our Online Campus.
- Personal Data collected: Usage data.
- Remarketing and behavioural targeting:
The following service providers allow us to inform, optimize and serve advertising based on past use of the Websites. This activity is performed by tracking usage data and by using cookies. The information will be shared with data processers that manage the remarketing and behavioural targeting activity:
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a Remarketing and Behavioural Targeting service provided by Facebook, Inc. that connects the activity of our Websites with the Facebook advertising network.
AdWords Remarketing (Google Inc.)
AdWords Remarketing is a Remarketing and Behavioural Targeting service provided by Google Inc. that connects the activity of our Websites with the Adwords advertising network and the Doubleclick Cookie.
AdRoll (Semantic Sugar, Inc.)
AdRoll is an advertising service provided by Semantic Sugar, Inc.
Twitter Remarketing (Twitter, Inc.)
Twitter Remarketing is a Remarketing and Behavioural Targeting service provided by Twitter, Inc. that connects the activity of our Websites with the Twitter advertising network. Personal data collected: Cookie and Usage data.
- Methods of processing
We undertake to process your personal data in a reasonable manner and take appropriate, reasonable security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of your personal data. All data processing shall be carried out by employees, consultants or third party service providers using computers and/or IT enabled tools, following standard organizational procedures and modes.
In some cases, personal and non-personal data may be accessible to certain types of persons involved with the operation of the Websites (administration, sales, marketing, finance, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, by us as data processers.
All data collected through our Websites is managed and processed primarily at our various operating offices, and in any other place where the parties involved with the processing are located. For further information on our servers and places where we process data, please contact us.
Due to the fact that we have students all over the world, and hosting services have become more 'cloud-based' and international in recent years, we may send and store your personal data outside of the country in which you reside, and there will therefore be some cross-border transfer of this personal data. We are nevertheless committed to protecting the privacy and confidentiality of personal information when it is transferred, in accordance with this Policy and the data privacy requirements in the United Kingdom.
- Retention time
All Personal Data will only be kept for the time necessary considering the purpose for which it was collected or to provide the service requested by you – we won't keep Personal Data for an excessive period of time, and won't keep Personal Data after we no longer have any valid use for it. You may also request that we suspend or remove your personal data from our system.
All non-personal data and de-personalised data will be retained for as long as it is useful and necessary, in light of the fact that the maintenance of this data would not be prejudicial to individual users in the event of a security breach.
- Education Records
If you would like to inspect and review your education records, you may submit a request through our contact page. Requests for access will receive a response within 45 days, although certain records may be excluded from education records made available for inspection (within the bounds of the law and our confidentiality undertakings with third parties). You may also request amendment of records that you believe are inaccurate, misleading or in violation of your rights.
- Legal action
Your personal data may be used for legal purposes as reasonably determined by us, in court or in the stages leading to possible legal action. You also acknowledge that we may be required to reveal your personal data upon request of public authorities.
- Additional information about Personal Data
In addition to the information contained in this Policy, we may provide you with additional and contextual information concerning particular services or the collection and processing of personal data on request.
- System Logs and Maintenance
For operation and maintenance purposes, our Websites and any third party services may collect files that record interaction with the Websites (System Logs) or use for this purpose other personal data (such as IP Address).
- The rights of Users
You have a right to know what personal data is being stored, and processed, as well as the categories of recipients with whom it may be shared. You may contact us to learn about the contents and origin of this personal data, to verify its accuracy or to ask for this data to be supplemented, cancelled, updated or corrected, or for their transformation into an anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to us at firstname.lastname@example.org on our contact page.
Our Websites do not currently support “Do Not Track” (“DNT”) requests. DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. To determine whether any of the third party services linked on our Website honour DNT requests, please read their privacy policies.
- Changes to this Policy
We review our privacy practices from time to time, and reserve the right to make changes to this Policy at any time by giving notice through a Website feature or by emailing you. We recommend that you check the contents of the Policy whenever you have any new questions about privacy and our use of data, referring to the date of the last modification listed at the bottom of the Policy.
If you object to any changes to the Policy, you must cease using the Websites and can request that we delete your personal data (if you're in the middle of a course when this happens – please contact usimmediately if you have an objection to a change in the Policy). Unless stated otherwise, the then-current Policy applies to all data that we maintain.
- Contacting us about this Policy
If you are not registered for any of our courses, or if you are registered for a course presented in collaboration with a university or college located in South Africa, the data controller for the purpose of this Policy is Get Educated Proprietary Limited (incorporated in South Africa) with registered address at 2nd floor, Deneb House, Cnr/of Main and Browning Road, Observatory, Cape Town, 7925, South Africa. If you are registered for a course presented in collaboration with a university or college in the United States of America or the United Kingdom, the data controller for the purpose of this Policy is GetSmarter Online Limited (incorporated in England and Wales), with registered address at 74 Rivington Street, London, United Kingdom, EC2A 3AY.
The relevant data controller will be charged with making decisions regarding the purposes and methods of processing of data in terms of this Policy.
Date of last amendment: 8 November 2016