Categories

Business Management and Strategy

Business Management and Strategy

Whether you’re an entrepreneur looking to grow your organization or an experienced executive who wants to future-proof your career, GetSmarter’s business management and strategy courses will give you the necessary skills to do so.

Register for a business management or strategy course

Business management and strategy go hand-in-hand. Business strategy gives management the direction needed to align and focus their resources, budgets, and operations in order to reach their business objectives.1 A well-defined and clearly communicated business strategy can place organizations in a position of attaining maximum return on investment.

As a business manager, you require a complex set of competencies to help you lead an organization or a team. Bringing your business to the point where it is profitable, knowing when and how to adapt your approach to meet the changing needs of your customers, scaling your business at the right time, managing your operational costs, and utilizing working capital effectively – all the while leading and developing your employees – is no small feat.2 The rewards of effective business management and clearly articulated strategies result in what all businesses aspire to be: successful.3


What is business management?

Business management refers to the organization of people and resources to fulfill a company’s mandate and objectives.4 This includes directing tasks and objectives, leading people, overseeing operations, setting up the organizational structure, and planning for the future.5 Business management also involves the control of all the resources available to carry out a function or run a division of an organization. This includes communicating vision and strategy, managing changes in policies and objectives, setting up incentives to drive positive behavior, and defining and measuring goals and deliverables for individuals and teams.6


A business strategy is the plan that facilitates the achievement of clearly defined company objectives and goals.7 It is the long-term course of action identified by the leadership of an organization and is used to inform all business decisions and actions. This includes the products and/or services on offer, who the target market is, how to achieve customer satisfaction, and how the organization should carry out its operations. The strategy also speaks to the ultimate goal of securing a competitive, favorable position in the market.8

Ultimately, the business strategy specifies how an organization carries out its business in order to reach its desired goals.9

Studying business management and strategy can contribute to your business and career growth in many different ways. It can:

  • Introduce you to business. Many graduates lack business experience.10 Studying business management is an ideal introduction to the principles and mindsets that drive organizations, people, and the economy
  • Increase your competitive advantage. Completing a course in business management and strategy can provide the skills needed to help organizations and individuals outperform the opposition11
  • Lead to effective change management. Change is the new constant. Research shows that a typical organization has initiated five major firm-wide changes in the past three years, with 50 percent of these initiatives ending in failure and only 34 percent deemed a success.12 As nearly 75 percent of organizations plan to increase the types of major change initiatives they will undertake in the next three years.13 The ability to effectively implement change in an organization is a crucial skill to have
  • Help you embrace digital transformation. A recent survey of C-suite executives revealed that digital transformation risk is a key focus point, yet only 30 percent cite fulfillment of their organization’s digital transformation goals.14 Completing a digital transformation course can mitigate potential risk and increase the likelihood of reaching your organization’s goals
  • Assist your business reaching long-term success. Fewer than 10 percent of all new companies survive the first five years of business.15 Studying entrepreneurship provides aspiring and existing business owners with the tools they need to succeed
  • Improve your chances of succeeding in the sports industry. Globally, this industry is estimated to be worth around $500 billion.16 Joining a sports management online short course gives professionals the business skills they need to be part of this lucrative field


Careers in business management span many functions, such as production, administration, finance, marketing, and human resources.17 These typically involve the evaluation, management, and directing of operations in order to achieve greater efficiencies and yield more productive outcomes.18

Business management and strategy careers involve the management of people and operations, and include roles such as line managers, business consultants, chief executive officers, and vice presidents of operations. Typically, those following a business strategy career path are not confined to a single industry, as their interpersonal and strategic skills are applicable to most industries.


Business management functions typically include the sourcing, supervision, motivation, and assessment of talent. Planning and monitoring of activities, developing policies and procedures, measuring and documenting individual and team results, and problem-solving also form part of management’s responsibilities. Other functions include budget setting and expenditure management, an awareness of industry trends, collaboration with other departments and individuals, and leading and coaching employees.19

Additionally, most management skills encapsulate:

  • Business strategy skills. This is the process of creating, facilitating, and realizing a vision for a company through measurable, achievable goals20
  • Organizational skills. The ability to create structure and order within an organization or department, as well as prioritize, delegate, or cancel tasks in order to bolster productivity in line with business objectives is a key competency21
  • Leadership skills. Business leaders must be able to motivate and serve a team.22 Apart from developing strong problem-solving skills, today’s leaders should have an inclusive leadership style and have the ability to foster a collaborative and agile mindset. They should also have connections with external resources, and ensure they’re up to date with business and industry trends and best practices23
  • Communication skills. Effective communication is vital to succeed for everyone in business, be it as an entrepreneur, manager, or employee. These capabilities include verbal and non-verbal communication, active listening, authenticity, and the ability to get your point across or call people to action24
  • People skills. Often referred to as ‘soft skills’, these competencies are essential in people-centric roles and include conflict management, emotional intelligence, storytelling, change management, and critical and creative thinking25
  • Decision-making skills. The ability to make decisions is a skill that managers use every day, and include well-developed listening skills, and the ability to access and process information in order to facilitate accurate decision-making26

GetSmarter offers a wide range of business management and strategy online short courses to help you gain the knowledge and skills needed to make good business decisions that can lead to long-term success. GetSmarter’s flexible, personalized learning model allows you to receive a certificate from internationally recognized institutions in your own time, while being fully supported by a team of experts.

If you want to improve your business management skills, or learn more about a specific business field, you could benefit from these courses.

General business and risk management courses

Gain the fundamental principles and skills required for a successful career in business by learning concepts and practices that span the full management spectrum, including marketing, finance, market research, and competitive analysis.

Acquiring strategic business management skills is necessary to ensure a competitive advantage in the marketplace. These skills will help you anticipate, mitigate, and manage risk in an increasingly uncertain business environment. Enroll in a business and risk management course through GetSmarter to learn how to assess and successfully manage potential challenges, and safeguard the future of your organization.

MBA courses

An MBA enhances your management skills and is advantageous in a range of fields such as finance, human resources, strategic management, marketing, IT management, entrepreneurship, operations management, and general management.27 Studying for an MBA also exposes you to a wide and valuable business network, provides you with the know-how to start your own business or change careers, and has been shown to increase overall earning potential.28 However, not everyone has the time, capacity, or disposable income to complete a full MBA qualification.

GetSmarter’s portfolio of MBA-type short courses teach the fundamentals of business management in a flexible, convenient, and easy-to-process format, and provide professionals with the practical skills necessary to succeed in their place of work. These courses cover finance, strategy, leadership, and decision-making, and can empower you to step into a management role. Learn what it takes to perform optimally in your current business function and gain a solid understanding of the daily operations of a successful business.

Innovation and strategy courses

Research shows that business leaders who are able to define and commit to their strategies see faster business growth, with greater profit, than their competitors.29 In a rapidly evolving business environment, organizations need to be more agile and innovative to remain relevant.30 As digital disruption accelerates, companies across all industries need managers who can build and motivate creative teams, leverage emerging technologies, and innovate on demand.

Bring strategic insight and methodologies to your organization for greater resilience and innovation by taking a business innovation and strategy course through GetSmarter.

Entrepreneurship courses

From having the courage to make the first move to start a new business to exercising patience in terms of the time it will take before seeing results, entrepreneurs possess a unique set of skills.31 An entrepreneurship and small business management course will help guide you as you make business decisions that ensure longevity. Gain the theoretical and practical skills needed to start and grow your business, and make strategic decisions that positively impact its future.

Change management and digital transformation courses

The workplace and workforce are evolving as a result of the fourth industrial revolution and the technological disruptions that come with it.32 Organizations that proactively anticipate, embrace, and address changes brought about by digital transformation are more likely to thrive.33

Change management and digital transformation courses offer practical models, tools, and approaches to guide both internal and external change, and lead strategic development through digital transformation initiatives. Become an agent of change by joining one of the change management and digital transformation courses on offer, and be empowered to facilitate and motivate positive change in your organization.

Sports management courses

Historically, the global sports industry tracks an ever-rising growth metric, and is expected to continue in this upward vein for the future.34 With expansion comes the increased need for business professionals who have a firm understanding of management and strategy to work within the industry.35

Explore the unique selection of sports management online short courses on offer, which can provide you with the skills you need to start, secure, or advance your position in this field.

Whether you want to start your own business, gain the necessary skills to be considered for a management position, or expand your business management knowledge in your area of expertise, there’s a GetSmarter business management and strategy online short course that will benefit your organization and help boost your career.


1Lewis, S. (Jun, 2018). ‘Creating business success through a well-defined strategy’. Retrieved from Forbes.
2Gold, B. (Mar, 2018). ‘Five basic strategies to manage business growth’. Retrieved from Forbes.
3Schmidt, M. (2020). ‘Business benefits: measure and value all benefits’. Retrieved from Business Case Analysis.
4(Dec, 2019). ‘A guide to business management’. Retrieved from Business Laws.
5(Nd). ‘Definition: business management’. Retrieved from Business Dictionary. Accessed April 27, 2020.
6Chawla, C. (Aug, 2018). ‘Management today’. Retrieved from Forbes.
7(Nd). ‘Business strategy’. Retrieved from Business Jargons. Accessed April 27, 2020.
8Reddy, N. (Feb, 2018). ‘Want a successful business? Build an effective strategy’. Retrieved from Forbes.
9(Nd). ‘Business strategy’. Retrieved from Business Jargons. Accessed April 27, 2020.
10(Nd). ‘How can we equip graduates with the workplace skills they need?’. Retrieved from The Guardian. Accessed May 13, 2020.
11Amadeo, K. (Dec, 2019). ‘What is competitive advantage? 3 strategies that work’. Retrieved from The Balance.
12(2019). ‘Managing organizational change’. Retrieved from Gartner.
13(2019). ‘Managing organizational change’. Retrieved from Gartner.
14Tabrizi, B. et al. (Mar, 2019). ‘Digital transformation is not about technology’. Retrieved from Harvard Business Review.
15Grobler, L. (Apr, 2019). ‘Most startups fail in 5 years – but we can change that’. Retrieved from Fin24.
16(Feb, 2020). ‘Why the sports industry is booming in 2020 (and which key players are driving growth)’. Retrieved from Torrens University Australia.
17Doyle, A. (Aug, 2019). ‘Top management skills employers value with examples’. Retrieved from The Balance Careers.
18(Nd). ‘Business management and administration careers’. Retrieved from Recruiter. Accessed April 27, 2020.
19Doyle, A. (Aug, 2019). ‘Top management skills employers value with examples’. Retrieved from The Balance Careers.
20Doyle, A. (Aug, 2019). ‘Important strategic planning skills for workplace success’. Retrieved from The Balance Careers.
21Doyle, A. (Oct, 2019). ‘Top organizational skills employers value with examples’. Retrieved from The Balance Careers.
22Doyle, A. (Aug, 2019). ‘Important leadership skills for resumes and cover letters’. Retrieved from The Balance Careers.
23Marcus, B. (May, 2019). ‘What are the most important leadership skills for the future?’. Retrieved from Forbes.
24Robinson, R. (Dec, 2019). ‘5 communication skills successful entrepreneurs use to influence others’. Retrieved from Medium.
25Gaskell, A. (Feb, 2019). ‘What are the top 10 soft skills for the future of work?’. Retrieved from Forbes.
26Biswas, B. (Jun, 2019). ‘How to improve your decision-making skills’. Retrieved from Medium.
27Pop, A. (Nov, 2019). ‘10 very good reasons to do an MBA degree’. Retrieved from Studyportals Masters.
28Pop, A. (Nov, 2019). ‘10 very good reasons to do an MBA degree’. Retrieved from Studyportals Masters.
29Trapp, R. (Feb, 2019). ‘Even today, having a strategy is more important than you might think’. Retrieved from Forbes.
30Metcalf, M. (Aug, 2019). ‘Is your organization building innovation into its DNA?’. Retrieved from Forbes.
31Cremades, A. (Mar, 2019). ‘The 10 biggest challenges every entrepreneur faces (and how to conquer them)’. Retrieved from Forbes.
32Deakin, J. et al. (Apr, 2019). ‘Five moves to make during a digital transformation’. Retrieved from McKinsey.
33De la Boutetière, H. et al. (Oct, 2018). ‘Unlocking success in digital transformation’. Retrieved from McKinsey.
34(May, 2019). ‘Sports – $614 billion global market opportunities & strategies to 2022’. Retrieved from Business Wire.
35(Apr, 2019). ‘Management occupations’. Retrieved from U.S. Bureau of Labor Statistics.


Register for a business management or strategy course

Business management and strategy go hand-in-hand. Business strategy gives management the direction needed to align and focus their resources, budgets, and operations in order to reach their business objectives.1 A well-defined and clearly communicated business strategy can place organizations in a position of attaining maximum return on investment.

As a business manager, you require a complex set of competencies to help you lead an organization or a team. Bringing your business to the point where it is profitable, knowing when and how to adapt your approach to meet the changing needs of your customers, scaling your business at the right time, managing your operational costs, and utilizing working capital effectively – all the while leading and developing your employees – is no small feat.2 The rewards of effective business management and clearly articulated strategies result in what all businesses aspire to be: successful.3

What is business management?

Business management refers to the organization of people and resources to fulfill a company’s mandate and objectives.4 This includes directing tasks and objectives, leading people, overseeing operations, setting up the organizational structure, and planning for the future.5 Business management also involves the control of all the resources available to carry out a function or run a division of an organization. This includes communicating vision and strategy, managing changes in policies and objectives, setting up incentives to drive positive behavior, and defining and measuring goals and deliverables for individuals and teams.6

What is a business strategy?

A business strategy is the plan that facilitates the achievement of clearly defined company objectives and goals.7 It is the long-term course of action identified by the leadership of an organization and is used to inform all business decisions and actions. This includes the products and/or services on offer, who the target market is, how to achieve customer satisfaction, and how the organization should carry out its operations. The strategy also speaks to the ultimate goal of securing a competitive, favorable position in the market.8

Ultimately, the business strategy specifies how an organization carries out its business in order to reach its desired goals.9

Studying business management and strategy can contribute to your business and career growth in many different ways. It can:

  • Introduce you to business. Many graduates lack business experience.10 Studying business management is an ideal introduction to the principles and mindsets that drive organizations, people, and the economy
  • Increase your competitive advantage. Completing a course in business management and strategy can provide the skills needed to help organizations and individuals outperform the opposition11
  • Lead to effective change management. Change is the new constant. Research shows that a typical organization has initiated five major firm-wide changes in the past three years, with 50 percent of these initiatives ending in failure and only 34 percent deemed a success.12 As nearly 75 percent of organizations plan to increase the types of major change initiatives they will undertake in the next three years.13 The ability to effectively implement change in an organization is a crucial skill to have
  • Help you embrace digital transformation. A recent survey of C-suite executives revealed that digital transformation risk is a key focus point, yet only 30 percent cite fulfillment of their organization’s digital transformation goals.14 Completing a digital transformation course can mitigate potential risk and increase the likelihood of reaching your organization’s goals
  • Assist your business reaching long-term success. Fewer than 10 percent of all new companies survive the first five years of business.15 Studying entrepreneurship provides aspiring and existing business owners with the tools they need to succeed
  • Improve your chances of succeeding in the sports industry. Globally, this industry is estimated to be worth around $500 billion.16 Joining a sports management online short course gives professionals the business skills they need to be part of this lucrative field

Careers in business management and strategy

Careers in business management span many functions, such as production, administration, finance, marketing, and human resources.17 These typically involve the evaluation, management, and directing of operations in order to achieve greater efficiencies and yield more productive outcomes.18

Business management and strategy careers involve the management of people and operations, and include roles such as line managers, business consultants, chief executive officers, and vice presidents of operations. Typically, those following a business strategy career path are not confined to a single industry, as their interpersonal and strategic skills are applicable to most industries.

Skills needed for a career in business management and strategy

Business management functions typically include the sourcing, supervision, motivation, and assessment of talent. Planning and monitoring of activities, developing policies and procedures, measuring and documenting individual and team results, and problem-solving also form part of management’s responsibilities. Other functions include budget setting and expenditure management, an awareness of industry trends, collaboration with other departments and individuals, and leading and coaching employees.19

Additionally, most management skills encapsulate:

  • Business strategy skills. This is the process of creating, facilitating, and realizing a vision for a company through measurable, achievable goals20
  • Organizational skills. The ability to create structure and order within an organization or department, as well as prioritize, delegate, or cancel tasks in order to bolster productivity in line with business objectives is a key competency21
  • Leadership skills. Business leaders must be able to motivate and serve a team.22 Apart from developing strong problem-solving skills, today’s leaders should have an inclusive leadership style and have the ability to foster a collaborative and agile mindset. They should also have connections with external resources, and ensure they’re up to date with business and industry trends and best practices23
  • Communication skills. Effective communication is vital to succeed for everyone in business, be it as an entrepreneur, manager, or employee. These capabilities include verbal and non-verbal communication, active listening, authenticity, and the ability to get your point across or call people to action24
  • People skills. Often referred to as ‘soft skills’, these competencies are essential in people-centric roles and include conflict management, emotional intelligence, storytelling, change management, and critical and creative thinking25
  • Decision-making skills. The ability to make decisions is a skill that managers use every day, and include well-developed listening skills, and the ability to access and process information in order to facilitate accurate decision-making26

GetSmarter offers a wide range of business management and strategy online short courses to help you gain the knowledge and skills needed to make good business decisions that can lead to long-term success. GetSmarter’s flexible, personalized learning model allows you to receive a certificate from internationally recognized institutions in your own time, while being fully supported by a team of experts.

If you want to improve your business management skills, or learn more about a specific business field, you could benefit from these courses.

General business and risk management courses

Gain the fundamental principles and skills required for a successful career in business by learning concepts and practices that span the full management spectrum, including marketing, finance, market research, and competitive analysis.

Acquiring strategic business management skills is necessary to ensure a competitive advantage in the marketplace. These skills will help you anticipate, mitigate, and manage risk in an increasingly uncertain business environment. Enroll in a business and risk management course through GetSmarter to learn how to assess and successfully manage potential challenges, and safeguard the future of your organization.

MBA courses

An MBA enhances your management skills and is advantageous in a range of fields such as finance, human resources, strategic management, marketing, IT management, entrepreneurship, operations management, and general management.27 Studying for an MBA also exposes you to a wide and valuable business network, provides you with the know-how to start your own business or change careers, and has been shown to increase overall earning potential.28 However, not everyone has the time, capacity, or disposable income to complete a full MBA qualification.

GetSmarter’s portfolio of MBA-type short courses teach the fundamentals of business management in a flexible, convenient, and easy-to-process format, and provide professionals with the practical skills necessary to succeed in their place of work. These courses cover finance, strategy, leadership, and decision-making, and can empower you to step into a management role. Learn what it takes to perform optimally in your current business function and gain a solid understanding of the daily operations of a successful business.

Innovation and strategy courses

Research shows that business leaders who are able to define and commit to their strategies see faster business growth, with greater profit, than their competitors.29 In a rapidly evolving business environment, organizations need to be more agile and innovative to remain relevant.30 As digital disruption accelerates, companies across all industries need managers who can build and motivate creative teams, leverage emerging technologies, and innovate on demand.

Bring strategic insight and methodologies to your organization for greater resilience and innovation by taking a business innovation and strategy course through GetSmarter.

Entrepreneurship courses

From having the courage to make the first move to start a new business to exercising patience in terms of the time it will take before seeing results, entrepreneurs possess a unique set of skills.31 An entrepreneurship and small business management course will help guide you as you make business decisions that ensure longevity. Gain the theoretical and practical skills needed to start and grow your business, and make strategic decisions that positively impact its future.

Change management and digital transformation courses

The workplace and workforce are evolving as a result of the fourth industrial revolution and the technological disruptions that come with it.32 Organizations that proactively anticipate, embrace, and address changes brought about by digital transformation are more likely to thrive.33

Change management and digital transformation courses offer practical models, tools, and approaches to guide both internal and external change, and lead strategic development through digital transformation initiatives. Become an agent of change by joining one of the change management and digital transformation courses on offer, and be empowered to facilitate and motivate positive change in your organization.

Sports management courses

Historically, the global sports industry tracks an ever-rising growth metric, and is expected to continue in this upward vein for the future.34 With expansion comes the increased need for business professionals who have a firm understanding of management and strategy to work within the industry.35

Explore the unique selection of sports management online short courses on offer, which can provide you with the skills you need to start, secure, or advance your position in this field.

Whether you want to start your own business, gain the necessary skills to be considered for a management position, or expand your business management knowledge in your area of expertise, there’s a GetSmarter business management and strategy online short course that will benefit your organization and help boost your career.

Sources

1Lewis, S. (Jun, 2018). ‘Creating business success through a well-defined strategy’. Retrieved from Forbes.
2Gold, B. (Mar, 2018). ‘Five basic strategies to manage business growth’. Retrieved from Forbes.
3Schmidt, M. (2020). ‘Business benefits: measure and value all benefits’. Retrieved from Business Case Analysis.
4(Dec, 2019). ‘A guide to business management’. Retrieved from Business Laws.
5(Nd). ‘Definition: business management’. Retrieved from Business Dictionary. Accessed April 27, 2020.
6Chawla, C. (Aug, 2018). ‘Management today’. Retrieved from Forbes.
7(Nd). ‘Business strategy’. Retrieved from Business Jargons. Accessed April 27, 2020.
8Reddy, N. (Feb, 2018). ‘Want a successful business? Build an effective strategy’. Retrieved from Forbes.
9(Nd). ‘Business strategy’. Retrieved from Business Jargons. Accessed April 27, 2020.
10(Nd). ‘How can we equip graduates with the workplace skills they need?’. Retrieved from The Guardian. Accessed May 13, 2020.
11Amadeo, K. (Dec, 2019). ‘What is competitive advantage? 3 strategies that work’. Retrieved from The Balance.
12(2019). ‘Managing organizational change’. Retrieved from Gartner.
13(2019). ‘Managing organizational change’. Retrieved from Gartner.
14Tabrizi, B. et al. (Mar, 2019). ‘Digital transformation is not about technology’. Retrieved from Harvard Business Review.
15Grobler, L. (Apr, 2019). ‘Most startups fail in 5 years – but we can change that’. Retrieved from Fin24.
16(Feb, 2020). ‘Why the sports industry is booming in 2020 (and which key players are driving growth)’. Retrieved from Torrens University Australia.
17Doyle, A. (Aug, 2019). ‘Top management skills employers value with examples’. Retrieved from The Balance Careers.
18(Nd). ‘Business management and administration careers’. Retrieved from Recruiter. Accessed April 27, 2020.
19Doyle, A. (Aug, 2019). ‘Top management skills employers value with examples’. Retrieved from The Balance Careers.
20Doyle, A. (Aug, 2019). ‘Important strategic planning skills for workplace success’. Retrieved from The Balance Careers.
21Doyle, A. (Oct, 2019). ‘Top organizational skills employers value with examples’. Retrieved from The Balance Careers.
22Doyle, A. (Aug, 2019). ‘Important leadership skills for resumes and cover letters’. Retrieved from The Balance Careers.
23Marcus, B. (May, 2019). ‘What are the most important leadership skills for the future?’. Retrieved from Forbes.
24Robinson, R. (Dec, 2019). ‘5 communication skills successful entrepreneurs use to influence others’. Retrieved from Medium.
25Gaskell, A. (Feb, 2019). ‘What are the top 10 soft skills for the future of work?’. Retrieved from Forbes.
26Biswas, B. (Jun, 2019). ‘How to improve your decision-making skills’. Retrieved from Medium.
27Pop, A. (Nov, 2019). ‘10 very good reasons to do an MBA degree’. Retrieved from Studyportals Masters.
28Pop, A. (Nov, 2019). ‘10 very good reasons to do an MBA degree’. Retrieved from Studyportals Masters.
29Trapp, R. (Feb, 2019). ‘Even today, having a strategy is more important than you might think’. Retrieved from Forbes.
30Metcalf, M. (Aug, 2019). ‘Is your organization building innovation into its DNA?’. Retrieved from Forbes.
31Cremades, A. (Mar, 2019). ‘The 10 biggest challenges every entrepreneur faces (and how to conquer them)’. Retrieved from Forbes.
32Deakin, J. et al. (Apr, 2019). ‘Five moves to make during a digital transformation’. Retrieved from McKinsey.
33De la Boutetière, H. et al. (Oct, 2018). ‘Unlocking success in digital transformation’. Retrieved from McKinsey.
34(May, 2019). ‘Sports – $614 billion global market opportunities & strategies to 2022’. Retrieved from Business Wire.
35(Apr, 2019). ‘Management occupations’. Retrieved from U.S. Bureau of Labor Statistics.

Why choose GetSmarter?

Read about our approach to course selection, design and delivery.

Learn More