MIT Sloan School of Management
Digital Business Strategy: Harnessing Our Digital Future
Integrate transformative technologies into your business strategy, and leverage their benefits to drive your organization forward.
Start date
04 August 2021
Enroll by 27 July 2021
Course duration
6 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
5–8 hours per week
Self-paced learning online
Course overview
The increase in digital sales, year over year, after the restaurant chain Chipotle upgraded its mobile apps to improve customer experience.
Deloitte (May, 2020).
The forecasted amount that businesses globally will spend by 2023 on technologies and services to enable digital transformation.
IDC (Oct, 2019).
Duration: 6 weeks (excluding orientation)
The MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course investigates the principles that frame research by esteemed MIT faculty and The New York Times best-selling authors Erik Brynjolfsson and Andrew McAfee. This program focuses on a unique approach to finding a balance between traditional methods and new ways companies can harness transformative technology to improve best practices.
With an emphasis on enabling effective digital transformation, this MIT Sloan Executive Education online program focuses on the rebalancing of three key relationships: human minds and machines, physical products and digital platforms, and the core (centralized knowledge) and the crowd (decentralized knowledge). It’s through these lenses that you’ll explore the potential of disruptive technology for business, equipping you to drive innovation within your own organization. Throughout the online short course, you’ll be encouraged to apply your newfound business strategy insights to real-life scenarios, and you’ll ultimately walk away with an MIT certificate of completion.
Is this course for you?
This digital transformation-focused online program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models, and adapt these in light of current disruptive technologies. It’s also valuable for professionals with strategic decision-making responsibilities across a range of industries. Similarly, it will be beneficial to any member of a senior leadership team looking for a transformation-centered course in order to stay abreast of how the global business context is changing.
Course overview
Introduction
Duration: 6 weeks (excluding orientation)
The MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course investigates the principles that frame research by esteemed MIT faculty and The New York Times best-selling authors Erik Brynjolfsson and Andrew McAfee. This program focuses on a unique approach to finding a balance between traditional methods and new ways companies can harness transformative technology to improve best practices.
With an emphasis on enabling effective digital transformation, this MIT Sloan Executive Education online program focuses on the rebalancing of three key relationships: human minds and machines, physical products and digital platforms, and the core (centralized knowledge) and the crowd (decentralized knowledge). It’s through these lenses that you’ll explore the potential of disruptive technology for business, equipping you to drive innovation within your own organization. Throughout the online short course, you’ll be encouraged to apply your newfound business strategy insights to real-life scenarios, and you’ll ultimately walk away with an MIT certificate of completion.
Is this course for you?
This digital transformation-focused online program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models, and adapt these in light of current disruptive technologies. It’s also valuable for professionals with strategic decision-making responsibilities across a range of industries. Similarly, it will be beneficial to any member of a senior leadership team looking for a transformation-centered course in order to stay abreast of how the global business context is changing.
What will set you apart
An understanding of the key features of digitization for business success in the digital economy, guided by esteemed MIT Faculty.
The knowledge to identify new opportunities for innovation and drive digital growth within your organization.
Effective strategies to ensure your business stays ahead of digital disruption.Course curriculum
Orientation module
Welcome to your Online Campus
Module 1
Introducing digital transformation
Module 2
Artificial intelligence
Module 3
Platforms in a digital economy
Module 4
The platform revolution
Module 5
Harnessing the crowd
Module 6
Limits to decentralization
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What past students
think
Todd Balazs
Director, Digital Group Naval Air Systems Command
I’ve been leading our organization’s digital transformation journey and wished I had taken the [course] two years ago. The [course] addresses the changes your organization can make with digital transformation being an enabler, not just an initiative.
Faculty Directors
Erik Brynjolfsson
Professor, MIT Sloan School of Management Director, MIT Initiative on the Digital Economy
Andrew McAfee
Co-director, MIT Initiative on the Digital Economy
Earn a certificate of completion from MIT Sloan
Learn how to improve business strategies to support digital transformation and earn an MIT Sloan certificate of completion.
This program also counts towards an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.
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Why choose GetSmarter?
GetSmarter, powered by 2U, is an online learning expert with over 10 years' experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through life-changing learning with an immersive and high-touch experience.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please see the list of university partner login pages here.
