MIT Sloan School of Management
Digital Business Strategy: Harnessing Our Digital Future
Integrate transformative technologies into your business strategy, and leverage their benefits to drive your organization forward.
Start date
25 November 2020
Enroll by 17 November 2020
Course duration
6 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
5–8 hours per week
Self-paced learning online
Course overview
The amount of digital maturing companies looking to upskill employees to fill a need for skilled digital leaders.
MIT Sloan Management Review (Jun, 2018).The forecasted amount that businesses globally will spend by 2023 on technologies and services to enable digital transformation.
IDC (Oct, 2019).Duration: 6 weeks (excluding orientation)
This MIT Sloan School of Management online short course investigates the principles that frame esteemed MIT faculty, and New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee’s research. It focuses on a unique approach to business strategy that attempts to find a balance between traditional methods and new ways companies can harness transformative technology to improve best practices.
This program focuses on the rebalancing of three key relationships: human minds and machines; physical products and digital platforms; and the core (centralized knowledge) and the crowd (decentralized knowledge). It’s through these lenses that you’ll explore the potential of disruptive technology for business, equipping you to drive digital transformation within your own organization.
Is this course for you?
This program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models, and adapt these in light of current disruptive technologies. It’s also valuable for professionals with strategic decision-making responsibilities across a range of industries, or any member of a senior leadership team looking to stay abreast of how the global business environment is changing.
Course overview
Introduction
Duration: 6 weeks (excluding orientation)
This MIT Sloan School of Management online short course investigates the principles that frame esteemed MIT faculty, and New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee’s research. It focuses on a unique approach to business strategy that attempts to find a balance between traditional methods and new ways companies can harness transformative technology to improve best practices.
This program focuses on the rebalancing of three key relationships: human minds and machines; physical products and digital platforms; and the core (centralized knowledge) and the crowd (decentralized knowledge). It’s through these lenses that you’ll explore the potential of disruptive technology for business, equipping you to drive digital transformation within your own organization.
Is this course for you?
This program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models, and adapt these in light of current disruptive technologies. It’s also valuable for professionals with strategic decision-making responsibilities across a range of industries, or any member of a senior leadership team looking to stay abreast of how the global business environment is changing.
What will set you apart
An understanding of the key features of digitization for business success in the digital economy, guided by esteemed MIT Faculty.
The knowledge to identify new opportunities for innovation and drive digital growth within your organization.
Effective strategies to ensure your business stays ahead of digital disruption.Course curriculum
Orientation module
Welcome to your Online Campus
Module 1
Introducing digital transformation
Module 2
Artificial intelligence
Module 3
Platforms in a digital economy
Module 4
The platform revolution
Module 5
Harnessing the crowd
Module 6
Limits to decentralization
Get course brochure
Faculty Directors
Erik Brynjolfsson
Professor, MIT Sloan School of Management Director, MIT Initiative on the Digital Economy
Andrew McAfee
Co-director, MIT Initiative on the Digital Economy
About the certificate
Learn how digital transformation can improve business strategies and earn an official certificate of completion from the MIT Sloan School of Management.
This program also counts towards an MIT Sloan Executive Certificate, which you can earn by completing four programs; three from your chosen certificate track and one completed in person.
Get a course brochure
Want to know more?
Why choose GetSmarter?
GetSmarter, a 2U, Inc. brand, is an online learning expert with over 10 years' experience in developing high-quality online short courses from the world’s leading universities. We deliver market-led courses that equip working professionals with the expertise required for the workplace of the future. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need.
Students are supported at every stage of the learning journey, enabling them to thrive professionally through increased relevance, competence, and confidence. Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing FAQ, or contact an Enrollment Adviser, to find out which option you qualify for.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please see the list of university partner login pages here.
