How to integrate social media into your marketing strategy

3 minutes   |  MARKETING

Watch this webinar focused on optimum social media integration into your business’s digital advertising strategy, hosted by Head Tutor for the UCT Digital Marketing short course and the UCT Social Media Marketing short course, Carla van Staden.

The online marketing landscape is no stranger to change. Understanding where to focus your marketing efforts, while keeping up-to-date with the latest developments in the digital advertising space, can become daunting. With the shift from a hard-sell marketing mindset to inbound marketing, the importance of utilising social media as an integrated channel has never been more crucial to ensure a holistic digital marketing strategy. If you missed this webinar, watch it now for some advice to guide your social media marketing strategy and for more insight on this marketing course: