Feb 17, 2020

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How AI Is Affecting Advertising and Marketing

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The hype around artificial intelligence (AI) rises every year, but how far does its impact really reach?

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Now, AI and machine learning could achieve one of the most sought-after goals of advertising: relevance at scale.2

AI can provide the speed and scale necessary to facilitate thousands of customer interactions, and ML can allow marketers to ensure that the products, services and communications remain relevant for each customer throughout those interactions.3

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In the post-digital world, every moment will represent a potential new market of one.14

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Artificial intelligence may offer a wealth of benefits to your organisation’s marketing efforts, but only when viewed through a strategic business lens. This allows brand rhetoric to provide measurable results.18 AI shows there’s significant untapped potential in reimagining the way we advertise and sell products and services. Are you interested in understanding more about AI’s capabilities? Read this article for better insight.

  • 1 Sell, R. (Jun, 2018). ‘The future of advertising: Artificial intelligence and creativity’. Retrieved from Medium.
  • 2 Chow, M. (Sep, 2017). ‘AI and machine learning get us one step closer to relevance at scale’. Retrieved from Think with Google.
  • 3 Renner, D. (Feb, 2019). ‘The role of artificial intelligence and machine learning in driving customer experience’. Retrieved from Forbes.
  • 4 (2019). ‘The post-digital era is upon us. Are you ready for what’s next?’. Retrieved from Accenture.
  • 5 (2019). ‘The post-digital era is upon us. Are you ready for what’s next?’. Retrieved from Accenture.
  • 6 (2019). ‘The post-digital era is upon us. Are you ready for what’s next?’. Retrieved from Accenture.
  • 7 (2019). ‘The post-digital era is upon us. Are you ready for what’s next?’. Retrieved from Accenture.
  • 8 Econsultancy. (2018). ‘Digital Intelligence Briefing: 2018 digital trends’. Retrieved from Adobe.
  • 9 Econsultancy. (2018). ‘Digital Intelligence Briefing: 2018 digital trends’. Retrieved from Adobe.
  • 10 Econsultancy. (2018). ‘Digital Intelligence Briefing: 2018 digital trends’. Retrieved from Adobe.
  • 11 Chow, M. (Sep, 2017). ‘AI and machine learning get us one step closer to relevance at scale’. Retrieved from Think with Google.
  • 12 Mossberg, W. (Jan, 2017). ‘Mossberg: Lousy ads are ruining the online experience’. Retrieved from The Verge.
  • 13 Mittal, N. Et al. (Jan, 2019). ‘AI-fueled organizations: Reaching AI’s full potential in the enterprise’. Retrieved from Deloitte Insights.
  • 14 (2019). ‘The post-digital era is upon us. Are you ready for what’s next?’. Retrieved from Accenture.
  • 15 Mittal, N. Et al. (Jan, 2019). ‘AI-fueled organizations: Reaching AI’s full potential in the enterprise’. Retrieved from Deloitte Insights.
  • 16 (2019). ‘The post-digital era is upon us. Are you ready for what’s next’. Retrieved from Accenture.
  • 17 (2019). ‘The post-digital era is upon us. Are you ready for what’s next’. Retrieved from Accenture.
  • 18 Mittal, N. Et al. (Jan, 2019). ‘AI-fueled organizations: Reaching AI’s full potential in the enterprise’. Retrieved from Deloitte Insights.