People of all ages are spending more and more time online, and are turning to the internet for better services, convenience and life-enhancing tools. Consider how people use online shopping and banking, web communities that cross all boundaries, instant news and updates, social networks and chat, self-expression and any of the dozens of other things that the web makes possible.
With 2017 being the first year in which digital adspend surpasses TV,1 understanding how to implement a digital marketing strategy is vital for the survival of your business. Relying on traditional marketing training and strategies will no longer serve your company or the consumers you wish to build profitable relationships with.
To reach the right audience you need to know how to target, personalise, and craft a cross-platform brand narrative. If you partner this with the right aptitude and digital marketing knowledge, you could lead your organisation to overall online marketing success.
Related content: How To Become A Digital Marketing Strategist
When done smartly, your online marketing plan will integrate seamlessly with traditional tactics, won’t cost a fortune and will expose you to a market that you had previously been invisible to.
This digital marketing quiz, taken from content covered in the UCT Digital Marketing online short course, will give you an informative glimpse of what it’s like to learn online communication strategies and how you can use them to master the digital market space. It will also give you insight into whether this marketing course is for you.