How does SEO work? | FAQs

MARKETING   |   2 minutes  |   December 5, 2016

Are you aware of the importance of search engine optimisation (SEO), but not sure how it actually works?

SEO is the ultimate tool for ensuring your business gets noticed and stays relevant. To make it work for you, you need to understand the basics of how search engines function. Next you need to ask yourself whether the content, title and meta description of your website matches the popular web search query.

If you’d like to understand more about how SEO works, watch Andre Buxley, one of the Head Tutors on the University of Cape Town Search Engine Optimisation (SEO) online short course, as he talks you through the workings of SEO in this short video.

Do you want to make your website SEO-friendly and put your business on the map?

Take your SEO skills to the next level with the UCT Search Engine Optimisation (SEO) online short course. 



In order to understand search engine optimisation, we need to understand how search engines work. For example, looking at Google: Google is a service that wants to provide the most authoritative result based on a user’s search query. In order to provide the most authoritative result, it looks at its algorithm. Does your website contextually match the search query? Search engine optimisation effectively optimises your page content so that it matches the user’s contextual query. Google is all about context.