Search Engine Optimisation (SEO) online short course

Starts on 5 June 2017
download course prospectusREGISTER NOW

Too soon for you? Register now for the next presentation that starts on 2 October 2017

Course information

10 weeks online
10 hours per week
R11,900 | Options available
University of Cape Town (UCT)

Course Information

10 weeks online
10 hours per week
R11,900 | Options available
University of Cape Town (UCT)


66% of South African customers will research businesses and products online before choosing to make an offline purchase, and 40% of them will use search engines as their primary source of information. *

Want your business to be as visible as possible in search engine results pages?

This highly practical 10-week short course in search engine optimisation teaches you the skills and confidence to implement your own SEO tactics and strategies.


Download course prospectus

What will set you apart

In 10 weeks, this SEO course gives you the opportunity to:

  • Start or advance a career in search engine optimisation by understanding the fundamental principles and practical skills you need to get going
  • Drive more traffic to your website and impact your business’s presence online by assisting with creating SEO-optimised content
  • Practice the skills you learn throughout the course on a live eCommerce Wordpress website

Course curriculum

This SEO course is designed to give you the skills needed to make a business visible on search engines, and drive more organic traffic to your website. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: SEO in the current digital landscape
  • Course Module 2: SEO updates and trends
  • Course Module 3: HTML, site architecture, and technical factors
  • Course Module 4: Google Analytics, SEO goal setting and SEO tools
  • Course Module 5: Content strategy
  • Course Module 6: Writing for the web
  • Course Module 7: Inbound marketing
  • Course Module 8: PPC, AdWords, and paid advertising
  • Course Module 9: Advanced analytics and strategy
  • Course Module 10: Reporting for client satisfaction

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.


Your success team

In collaboration with the world's top-tier universities, we design online short courses around the insights of experienced faculty members and authoritative industry experts. On the course, you can expect to learn from these specialists via online video lectures, which will be accessible to you anywhere, any time.

When do I start?

Our next available short course starts on 5 June 2017.
Too soon for you? Register now for the next presentation that starts on 2 October 2017

Still have a question? These may help


GetSmarter’s learning model is designed to help you as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each week you’ll be presented with all the lectures, notes and assignments necessary for completion.

You also have access to your Course Coach who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses shorter than nine weeks. For courses nine weeks or longer, there is a three-part payment plan available.

If you want to find out more about any of these options or you want to know which you qualify for, please get in contact with a Course Consultant here.


By improving your skills and industry knowledge, you’ll be having an influence on the success of your organisation.

Why wouldn’t you ask your boss to help you fund your studies if itʼs going to have an impact on the way you do business?

37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how.


The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you’ll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

On the Online Campus, you’ll also be able to ask questions, interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Course Coach, you can use the Online Campus to get in touch.

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