Search Engine Optimisation (SEO) online short course

Course starts 12 April 2021

Course information

Registration Closes:
6 April 2021
Course Starts:
12 April 2021
10 weeks, excluding orientation.
8 hours per week, self-paced learning online.
ZAR R11,900
Payment Options
University of Cape Town (UCT)


Due to the rapid rise of digital technologies, new online and optimisation strategies are required. As a modern professional or business owner, understanding how to harness the power of search engine optimisation (SEO) to market your business is essential to supporting its online presence and ultimate success.

Ensure your business is as visible as possible in search engine results pages with the Search Engine Optimisation online short course from the University of Cape Town (UCT).  

This course aims to equip you with the skills to implement your own SEO tactics and strategies, giving you a competitive market advantage. You’ll gain fundamental principles and practical skills to drive more traffic to websites through SEO-optimised content. By practising on a live eCommerce Wordpress website, you’ll walk away with the ability to offer in-demand SEO services for clients, and boost your website’s ranking.

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • Best practices to drive more traffic to your website and impact its online business presence
  • The ability to design paid content strategies for effective SEO
  • The skills to compile an SEO performance report based on analytics and data tools
  • Knowledge of the basic principles of HTML and site architecture

Is this course for you? 

This course has been designed for both existing digital marketing professionals and those entering the field. Professionals within digital marketing will get the opportunity to refine and advance their skill set with the latest SEO practices, tools, and ethics. Professionals new to online marketing will gain a comprehensive understanding of the need for SEO, content strategies, website structures, and analytics tools.

Business owners and entrepreneurs will also benefit from learning practical optimisation strategies which they can immediately implement within their context. Marketers, web professionals, and those starting a career in SEO will have the opportunity to validate their skills with a certificate from Africa’s leading university.1

1 QS Top University (2019).

Course curriculum

 Learn to drive organic traffic to your website as you work through the weekly modules of this online short course.

  • Orientation Module Welcome to your Online Campus
  • Module 1 SEO in the current digital landscape
  • Module 2 SEO updates and trends
  • Module 3 HTML, site architecture, and technical factors
  • Module 4 Google Analytics, SEO goal setting and SEO tools
  • Module 5 Content strategy
  • Module 6 Writing for the web
  • Module 7 Inbound marketing
  • Module 8 PPC, AdWords, and paid advertising
  • Module 9 Advanced analytics and strategy
  • Module 10 Reporting for client satisfaction

Earn a certificate from the University of Cape Town (UCT)

Study the best practices of search engine optimisation (SEO) and earn an official certificate of completion from the University of Cape Town. 

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 12 April 2021.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.