UNIVERSITY OF CAPE TOWN (UCT)

Search Engine Optimisation (SEO) online short course

Course starts in 7 days (Still accepting late registrations)

Course information

Registration Closes:
26 September 2017
Course Starts:
2 October 2017
Length:
10 weeks online
Effort:
10 hours per week
Price:
ZAR R11,900Options Available
University:
University of Cape Town (UCT)
Language:
English

Course Information

Registration Closes:
26 September 2017
Course Starts:
2 October 2017
Length:
10 weeks online
Effort:
10 hours per week
Price:
University:
University of Cape Town (UCT)
Language:
English

Introduction

66% of South African customers will research businesses and products online before choosing to make an offline purchase, and 40% of them will use search engines as their primary source of information. *

Want your business to be as visible as possible in search engine results pages?

This highly practical 10-week short course in search engine optimisation teaches you the skills and confidence to implement your own SEO tactics and strategies.

Source

Download course prospectus

What will set you apart

In 10 weeks, this SEO course gives you the opportunity to:

  • Start or advance a career in search engine optimisation by understanding the fundamental principles and practical skills you need to get going
  • Drive more traffic to your website and impact your business’s presence online by assisting with creating SEO-optimised content
  • Practice the skills you learn throughout the course on a live eCommerce Wordpress website

Course curriculum

This SEO course is designed to give you the skills needed to make a business visible on search engines, and drive more organic traffic to your website. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: SEO in the current digital landscape
  • Course Module 2: SEO updates and trends
  • Course Module 3: HTML, site architecture, and technical factors
  • Course Module 4: Google Analytics, SEO goal setting and SEO tools
  • Course Module 5: Content strategy
  • Course Module 6: Writing for the web
  • Course Module 7: Inbound marketing
  • Course Module 8: PPC, AdWords, and paid advertising
  • Course Module 9: Advanced analytics and strategy
  • Course Module 10: Reporting for client satisfaction

Earn a certificate from the University of Cape Town (UCT)

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

REGISTER NOW

Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts in 7 days. (Still accepting late registrations)

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