66% of South African customers will research businesses and products online before choosing to make an offline purchase, and 40% of them will use search engines as their primary source of information. *
Want your business to be as visible as possible in search engine results pages?
This highly practical 10-week short course in search engine optimisation teaches you the skills and confidence to implement your own SEO tactics and strategies.
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What will set you apart
In 10 weeks, this SEO course gives you the opportunity to:
- Start or advance a career in search engine optimisation by understanding the fundamental principles and practical skills you need to get going
- Drive more traffic to your website and impact your business’s presence online by assisting with creating SEO-optimised content
- Practice the skills you learn throughout the course on a live eCommerce Wordpress website
This SEO course is designed to give you the skills needed to make a business visible on search engines, and drive more organic traffic to your website. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:
- Orientation Module: Welcome to your Online Campus
- Course Module 1: SEO in the current digital landscape
- Course Module 2: SEO updates and trends
- Course Module 3: HTML, site architecture, and technical factors
- Course Module 4: Google Analytics, SEO goal setting and SEO tools
- Course Module 5: Content strategy
- Course Module 6: Writing for the web
- Course Module 7: Inbound marketing
- Course Module 8: PPC, AdWords, and paid advertising
- Course Module 9: Advanced analytics and strategy
- Course Module 10: Reporting for client satisfaction
Earn a certificate from the University of Cape Town
On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
Disclaimer: The visual representation of the certificate here serves as an exemplar, and may be subject to change at the discretion of the University.
Your teaching team
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.
Still have a question? These may help
WHAT ARE MY PAYMENT OPTIONS?
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.
WILL I HAVE THE TIME?
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
CAN MY EMPLOYER ASSIST WITH PAYMENT?
By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.
Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.
WHAT IS THE ONLINE CAMPUS?
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.
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