UNIVERSITY OF CAPE TOWN

Search Engine Optimisation (SEO) online short course

Starts on 6 February 2017
REGISTER NOW

Too soon for you? Register now for the next presentation that starts on 5 June 2017

Course information

Length:
10 weeks online
Effort:
10 hours per week
Price:
R11,900 | Options available
University:
University of Cape Town
Language:
English

Course Information

Length:
10 weeks online
Effort:
10 hours per week
Price:
R11,900 | Options available
University:
University of Cape Town
Language:
English

Introduction

66% of South African customers will research businesses and products online before choosing to make an offline purchase, and 40% of them will use search engines as their primary source of information. *

Want your business to be as visible as possible in search engine results pages?

This highly practical 10-week short course in search engine optimisation teaches you the skills and confidence to implement your own SEO tactics and strategies.

Source

Download the course prospectus

What will set you apart

In 10 weeks, this SEO course gives you the opportunity to:

  • Start or advance a career in search engine optimisation by understanding the fundamental principles and practical skills you need to get going
  • Drive more traffic to your website and impact your business’s presence online by assisting with creating SEO-optimised content
  • Practice the skills you learn throughout the course on a live eCommerce Wordpress website

Course curriculum

This SEO course is designed to give you the skills needed to make a business visible on search engines, and drive more organic traffic to your website. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: SEO in the current digital landscape
  • Course Module 2: SEO updates and trends
  • Course Module 3: HTML, site architecture, and technical factors
  • Course Module 4: Google Analytics, SEO goal setting and SEO tools
  • Course Module 5: Content strategy
  • Course Module 6: Writing for the web
  • Course Module 7: Inbound marketingModule 8 PPC, AdWords, and paid advertising
  • Course Module 9: Advanced analytics and strategy
  • Course Module 10: Reporting for client satisfaction

Earn a certificate from the University of Cape Town

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

REGISTER NOW

Your success team

In collaboration with the world's top-tier universities, we design online short courses around the insights of experienced faculty members and authoritative industry experts. On the course, you can expect to learn from these specialists via online video lectures, which will be accessible to you anywhere, any time.

When do I start?

Our next available short course starts on 6 February 2017.
Too soon for you? Register now for the next presentation that starts on 5 June 2017

Still have a question? These may help

WILL I HAVE THE TIME?

GetSmarter’s learning model is designed to help you as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each week you’ll be presented with all the lectures, notes and assignments necessary for completion.

You also have access to your Course Coach who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.

WHAT ARE MY PAYMENT OPTIONS?

You have four payment options available to you, depending on the length of your course:

You can pay your tuition fees in full before the course starts.

You may opt for a two-part payment plan for courses shorter than 9 weeks. You’ll be able to pay your fees in two parts, spread over the duration of your course.

Three-part payment for courses 9 weeks or longer. You’ll be able to pay your fees in three parts, spread over the duration of your course.

A short term loan from FeverTree who will help you fund your studies immediately.

If you want to find out more about any of these options or you want to know which you qualify for, please get in contact with a Course Consultant here.

CAN MY EMPLOYER ASSIST WITH PAYMENT?

By improving your skills and industry knowledge, you’ll be having an influence on the success of your organisation.

Why wouldn’t you ask your boss to help you fund your studies if its going to have an impact on the way you do business?

37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how.

WHAT IS THE ONLINE CAMPUS?

The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you’ll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

On the Online Campus, you’ll also be able to ask questions, interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Course Coach, you can use the Online Campus to get in touch.

More courses recommended for you

Rise arrow

Rise to the top