Ensuring that your website stands out from its competitors can be a difficult task. But by mastering search engine optimisation (SEO) and making your website SEO-friendly, you will be taking a major step towards getting noticed.
To make your website SEO friendly, consider these 3 aspects:
- Your onsite SEO: your website’s content
- Your meta description: including title and description
- Your offsite SEO: citations, reviews and backlinks
To learn how to ensure your cite gets noticed, watch this short video from Andre Buxley, one of the Head Tutors on the University of Cape Town Search Engine Optimisation (SEO) online short course.
Do you want to make your website SEO-friendly or carve out a career in SEO?
Target your technical skills and tune your analytical mind, with the UCT Search Engine Optimisation (SEO) online short course.
You need to look at the website in two sections. The first section is looking at the onsite SEO. The onsite SEO looks at things such as your content. Is it unique? Does it offer value? Next, look at your meta, which consists of your titles and your descriptions. Making sure that these are within SEO best practice guidelines. For example, the title is not set to a particular character limit, the title is set to a pixel limit. Next, you look at the offsite aspect. Your offsite aspect is considered citations, backlinks, reviews. Is your website compliant within SEO best practice? That’s the first step in order to see if your website is SEO friendly.