What are the best SEO tools? | FAQs

2 minutes   |  MARKETING

Are you looking for the most effective SEO tools to make your website SEO friendly?

Watch this short video where Andre Buxley, one of the Head Tutors on the University of Cape Town Search Engine Optimisation (SEO) online short course, takes you through what’s available.

 

Mastering search engine optimisation (SEO) can be simplified a great deal through the use of SEO tools. But there is a huge range of them available, each honing in on a different set of variables and providing a specific level of insight.

Some analyse variables such as your title, description and response codes. Others give a more comprehensive view, providing insight into your backlink portfolio and even accounting for your digital competition.

That’s why it’s important to find out which set of SEO tools will work best for you.

Are you ready to make a career in SEO?

Gain the skills you need to fill the global demand for SEO specialists, with the UCT Search Engine Optimisation online short course.

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Transcription

There are very good tools out there, and one cannot say one is best and the other is not. It depends on the user. And it also depends on what you would like to see, the level of insight you would like to obtain, and how this is beneficial for your client or your website. For example, looking at onsite SEO tools: one of them is Screaming Frog SEO Spider. This particular tool looks at things such as the title, description, response codes and more. Ones looking at a holistic view, one could look at SEMrush, Moz, or Ahrefs. For example, Ahrefs gives you a holistic view of your backlink portfolio. It also gives you insight to PPC, showing some of the top ads and also looks at your digital competition.