New technologies such as artificial intelligence are reshaping the way businesses think about their marketing strategies, as well as how they choose to harness different channels.
This programme aims to provide you with the skills and confidence to respond to the forces driving disruption in the digital marketing landscape. You’ll investigate how consumer behaviour has evolved and develop strategies for adapting your approach to account for this. You’ll also explore emerging technology and marketing channels, and how to use them effectively in your strategy.
Develop a future-focused perspective on marketing as you learn to leverage data and analytics in your decision-making and create value in the face of disruption.Download course prospectus
What will set you apart
On completion of this programme, you’ll walk away with:
- Insight into the use of emerging digital channels and technologies in marketing
- The skills to effectively analyse and leverage data to make impactful data-driven decisions
- An integrated digital marketing strategy based on your own organisational context
- Guidance from leading industry experts and Oxford Saïd faculty, and access to the official Oxford Executive Education Alumni group on LinkedIn.
Is this programme for you?
This programme is best suited to marketing managers working in leadership positions, or experienced professionals with a sound understanding of marketing principles and practices. The content is specifically designed for those who want to harness digital innovation in marketing, and understand the opportunities disruption and emerging marketing channels will bring to organisations or clients.
Learn to harness disruptive innovation in marketing as you work through the weekly modules of this online programme.
- Orientation module: Welcome to your Online Campus
- Module 1 Marketing disrupted
- Module 2 Marketing psychology
- Module 3 Value creation
- Module 4 Established digital marketing channels
- Module 5 Emerging digital marketing channels
- Module 6 The power of communities and influence
- Module 7 Experimentation, measurement, and analytics
- Module 8 The future of marketing
Thought leadership in digital marketing
This Oxford Digital Marketing: Disruptive Strategy Programme is delivered in collaboration with GetSmarter. Learn from leading academic experts, industry thought leaders and a cohort of your peers, to equip yourself with the skills you need and frameworks you can apply.
Your Programme Convenor
The design of this programme is guided by Saïd Business School, University of Oxford faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the programme.
Professor Andrew Stephen
Associate Dean of Research and L’Oréal Professor of Marketing Saïd Business School, University of Oxford
Professor Andrew Stephen is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. His research has made significant contributions to the understanding of social media marketing and consumer behavior in digital markets.
He was recently recognised as one of the top marketing academics in the world (and #1 in the UK) by the American Marketing Association.* He is the founding director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic–industry partnerships aimed at shaping the future of the marketing discipline through rigorous research and practical thought leadership.
Associate Professor of Marketing, Saïd Business School | University of Oxford
Senior Partner, Global Practice Lead for Strategy | Kantar Consulting
President & CEO | Nucleus Marketing Solutions
Chief Marketing Officer Western Europe | L’Oréal
Associate Fellow | Saïd Business School, University of Oxford
Head of Staff | Teradata
Former CMO | Allianz UK
Head of EMEA | General Assembly
Chief Research Officer | Kantar
J. WALKER SMITH
Chief Knowledge Officer | Kantar Consulting
American Standard Companies Professor of Operations Management | University of Oxford
CEO | Teradata
Earn a certificate of attendance from Oxford Saïd
Learn how to develop an integrated digital marketing strategy and earn an official certificate of attendance from Oxford Saïd.
Your certificate will be issued in your legal name and sent to you upon successful completion of the programme, as per the stipulated requirements.REGISTER NOW
Get More Information
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WILL I HAVE THE TIME?
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
CAN MY EMPLOYER ASSIST WITH PAYMENT?
By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.
Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.
WHAT IS THE ONLINE CAMPUS?
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.