The Digital Age has changed the way that businesses use and integrate digital marketing channels into their marketing strategies and plans.
Marketing success relies on finding smart ways to innovate using digital channels and being in the know about new disruptive technologies. Product innovation is a critical factor.
The reality is that consumer behaviour leads the way when it comes to successful digital marketing.
This programme focuses on the ideas, mindsets and practical skills that marketing professionals and forward-looking leaders need to create and implement to effectively generate business value and growth.
Download course prospectus
What will set you apart
After successfully completing this highly interactive and supported online learning journey, you’ll walk away with:
- A certificate of attendance from Saïd Business School, University of Oxford, a business school embedded within an 800-year-old world-class University, which educates people for successful business careers *
- The ability to analyse different types of value creation achieved through digital marketing
- A comprehensive understanding of what drives consumer behaviour in digital media channels and why this matters to marketers
- The ability to differentiate between and navigate both established and newer, emerging digital marketing channels
- Frameworks and sustainable skills to confidently respond to and integrate disruptive technology opportunities into digital marketing strategies
- The knowledge and practical skills to become a digitally savvy marketing thought-leader in your organisation and industry
- Orientation module: Welcome to your Online Campus
- Module 1: Marketing Disrupted
- Module 2: Marketing Psychology
- Module 3: Value Creation
- Module 4: Established Digital Marketing Channels
- Module 5: Emerging Digital Marketing Channels
- Module 6: The Power of Communities and Influence
- Module 7: Experimentation, Measurement, and Analytics
- Module 8: The Future of Marketing
Thought leadership in digital marketing
This Oxford Digital Marketing: Disruptive Strategy Programme is delivered in collaboration with GetSmarter. Learn from leading academic experts, industry thought leaders and a cohort of your peers, to equip yourself with the skills you need and frameworks you can apply.
Your Programme Convenor
The design of this online programme is guided by Saïd Business School, University of Oxford faculty and industry experts who will share their experience and in-depth subject knowledge with you throughout the programme.
Professor Andrew Stephen
Associate Dean of Research and L’Oréal Professor of Marketing Saïd Business School, University of Oxford
Professor Andrew Stephen is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. His research has made significant contributions to the understanding of social media marketing and consumer behavior in digital markets.
He was recently recognised as one of the top marketing academics in the world (and #1 in the UK) by the American Marketing Association.* He is the founding director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic–industry partnerships aimed at shaping the future of the marketing discipline through rigorous research and practical thought leadership.
Earn a certificate of attendance from Oxford Saïd
Receive Oxford Digital Marketing: Disruptive Strategy Programme certification in the form of a certificate of attendance from Saïd Business School, University of Oxford as recognition of the industry-leading competencies you’ve developed. Validate the knowledge and skills you’ve received over the course of this Oxford Digital Marketing: Disruptive Strategy Programme, and use it to set yourself apart as a future-minded strategic business innovator.
Your certificate of attendance will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the programme, as per the stipulated requirements. All certificate of attendance images are for illustrative purposes only and may be subject to change at the discretion of the University.REGISTER NOW
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WILL I HAVE THE TIME?
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.
CAN MY EMPLOYER ASSIST WITH PAYMENT?
By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.
Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.
WHAT IS THE ONLINE CAMPUS?
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.