Sales Management online short course

Course starts 6 February 2020

Course information

Registration Closes:
31 January 2020
Course Starts:
6 February 2020
9 weeks, excluding orientation
8 - 10 hours per week, entirely online
ZAR R14,500
Payment Options
University of Cape Town (UCT)
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The most successful Sales Managers are those who have not only mastered contemporary best practice in personal selling techniques, but those who are also able to set and lead the implementation of a sound sales strategy, aligned to business objectives. Key to achieving this is having the right mix of sales and leadership skills to do so, such as: how to select forecasting methods, create a sales budget, choose appropriate CRM systems, perform cost analyses, build and lead a sales team; measure and report on performance, and identify pricing strategies.

The UCT Sales Management online course is designed to teach you all of this, giving you a comprehensive and practical skill set in all aspects of modern sales management, leaving you confident in your ability to lead sales within any organization.

View course trailerDownload course prospectus

What will set you apart

This highly engaging and supported online course will empower you to:

  • Gain practical skills in sales management, such as how to select forecasting methods, create a sales budget, choose appropriate CRM systems, perform cost analyses, and identify pricing strategies.
  • Learn how to translate the responsibilities of salespeople and sales managers to the greater goal of business development, and measure sales impact within any organization.
  • Navigate the team leadership side of sales: explore how to structure, build, train and measure a sales team; develop your own sales training plan; and gain the know-how to develop a compensation plan.
  • Have your new competencies recognised when you receive a Certificate of Completion from the University of Cape Town

Course curriculum

The course content and structure is designed to offer you a flexible and practical approach to developing the skills you need to master best practice in personal selling and sales management. You’ll progress through weekly modules covering the following topics:

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Sales and marketing in the 21st century
  • Course Module 2: The personal selling function
  • Course Module 3: Stages in the personal selling process
  • Course Module 4: Sales forecasting, budgeting, and pricing strategies
  • Course Module 5: Sales planning and recruitment
  • Course Module 6: Sales training and development
  • Course Module 7: The role of technology in sales and sales management
  • Course Module 8: Leadership, management and compensating the sales team
  • Course Module 9: Analysis and evaluation of sales team performance and customer management

A flexible approach to building your sales leadership competencies

This University of Cape Town Sales Management online course is developed by leading UCT Faculty, and delivered entirely online, in collaboration with GetSmarter. Accelerate your sales career by learning contemporary best practices in sales management and personal selling that will leave you confident to lead and direct a sales function within any organisation.

Siphiwe Dlamini

Siphiwe Dlamini

Lecturer and Course Convenor, University of Cape Town

Gareth Cotten

Gareth Cotten

Serial Entrepreneur and Qualified Accountant

Earn a certificate from the University of Cape Town

Get recognised for your sales management competencies when you earn an official certificate from the University of Cape Town – and use it to set yourself apart in a competitive industry.

Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the course, as per the stipulated requirements in the Student Handbook. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the University.


Your teaching team

At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world's leading university subjects.

When do I start?

Our next available short course starts 6 February 2020.

Get More Information

Enter your information below to view the course prospectus from GetSmarter.

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with a Course Consultant here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Manager who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.

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