Sales Management online short course

Course starts in 7 days (Still accepting late registrations)

Course information

Registration Closes:
3 July 2020
Course Starts:
9 July 2020
9 weeks, excluding orientation
8–10 hours per week, self-paced learning online
ZAR R14,500
Payment Options
University of Cape Town (UCT)


Despite the emergence of numerous different business models, many enterprises still rely heavily on sales for profit. As a result, sales management is a vital business function that can have a significant impact on a company’s bottom line.

The University of Cape Town (UCT) Sales Management online short course aims to prepare you for success in this important field. It’s designed to teach you skills that are both relevant and practical, so you can not only improve your understanding of personal selling best practices, but also enhance your ability to build, train, motivate, and assess a sales team. You’ll learn how to perform cost analyses, select appropriate customer relationship management (CRM) systems, identify pricing strategies, and measure the business impact of your operations. 

Class-wide online discussions will give you the opportunity to learn from fellow students and discuss topical issues, like closing techniques and recruitment challenges. Alongside course content, these sessions are designed to help you gain confidence in your ability to lead the sales function within any organisation.

Download course prospectus

What will set you apart

On completion of this course, you’ll walk away with:

  • The skills to structure, train and lead a sales team, and the tools to measure team performance
  • The ability to assess sales impact and align operations with the greater goal of business development
  • The expertise to forecast sales targets and set accurate budgets

Is this course for you?

This course is suitable for both sales professionals pursuing a promotion into a management role, and existing sales managers looking to validate their skills and enhance their performance. Those who want to improve their knowledge of sales within a business development context will, most likely, also benefit from this content. To get value out of this course, it is recommended that you already have some experience in the sales field.

Course curriculum

Learn how to measure sales impact within an organisation as you work through the weekly modules of this online short course.

  • Orientation Module Welcome to your Online Campus
  • Module 1 Sales and marketing in the 21st century
  • Module 2 The personal selling function
  • Module 3 Stages in the personal selling process
  • Module 4 Sales forecasting, budgeting, and pricing strategies
  • Module 5 Sales planning and recruitment
  • Module 6 Sales training and development
  • Module 7 The role of technology in sales and sales management
  • Module 8 Leadership, management and compensating the sales team
  • Module 9 Analysis and evaluation of sales team performance and customer management

A flexible approach to building your sales leadership competencies

This University of Cape Town Sales Management online course is developed by leading UCT Faculty, and delivered entirely online, in collaboration with GetSmarter. Accelerate your sales career by learning contemporary best practices in sales management and personal selling that will leave you confident to lead and direct a sales function within any organisation.

Siphiwe Dlamini

Siphiwe Dlamini

Lecturer in the School of Management Studies, UCT

Gareth Cotten

Gareth Cotten

Serial Entrepreneur and Qualified Accountant

Earn a certificate from the University of Cape Town

Develop sales management skills and earn an official certificate of completion from the University of Cape Town. 

Your certificate will be issued in your legal name and sent to you, at no additional cost, upon successful completion of the course, as per the stipulated requirements.


When do I start?

Our next available short course starts in 7 days. (Still accepting late registrations)

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Still have a question? These may help


    You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.

    If you want to find out more about any of these options or you want to know which you qualify for please get in contact with an Enrolment Advisor here.


    GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

    At the beginning of each week you'll be presented with all the lectures, notes and assignments necessary for completion. You also have access to your Success Advisor who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.


    By improving your skills and industry knowledge, you'll be having an influence on the success of your organisation.

    Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

    37% of our past students receive financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to receive financial assistance from your employer.


    The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats, including: interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.

    On the Online Campus, you'll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you're experiencing tech issues or need advice from your personal Success Advisor, you can use the Online Campus to get in touch.