The truth is, most Learning Designers – also known as Instructional Designers – never planned on moving into this industry.
You may have a background in training and development, IT, copywriting or teaching but it’s unlikely you ever thought you could, or would, combine all of these fields and the skills that come with them.
But with instructional technology in education revolutionising corporate training (more than 41% of Fortune 500 companies use some form of teaching with technology to train their employees1), the rise of teaching with technology online courses, and a movement to the integration of technology in education, instructional design is an in-demand career for both the corporate, online education and higher education industries.
What are the key responsibilities of an Instructional Designer?
Whether you’ve got the tech skills or the teaching skills, with an estimated 5.8 million students enrolled in online courses2, and worldwide spending on corporate training amounting to $130 billion3, if you’re willing to fill up the gaps in your knowledge, investing in instructional design training could be a profitable next step in your career. You have the opportunity to marry your teaching skills with IT for education by focusing on ways to using technology in the classroom – whatever form it might take.
The role of an Instructional Designer can be defined by the following responsibilities:
- Write effective copy, instructional text, audio scripts and video scripts
- Navigate and utilise a learning management system and other instructional technologies
- Conceptualise and plan an innovative course design and delivery
- Have an understanding of related fields such as user experience design
- Understand how to work with augmented reality apps and tools, digital textbooks, gamification
- Identify ways to integrate technology in education
- Interpret and communicate a variety of topics ranging from law to graphic design
- Collaborate with subject matter experts as well as video and graphic teams
Related Content: How an instructional design skill set could benefit your career
What is the career path of an Instructional Designer?
Because this profession may emerge from a variety of backgrounds, there are opportunities for skilled Instructional Designers in a number of industries.
- Tailoring online courses for a specific audience
Take your tech or teaching skills into edtech organisations and use instructional and educational technology for teaching to build personalised, interactive and collaborative short courses that give working professionals access to flexible education.
- Building corporate training programmes
Corporations continue to adopt elearning programs, currently at a rate of 13% per year4, which means many will look for in-house Instructional Designers who can turn their face-to-face training into engaging learning design programmes that make the most of technology in education.
- Creating digital curriculums in higher education
The traditional teacher can no longer contain their knowledge within the confines of Powerpoint presentations. Instructional Designers are able to fill this gap by bringing an expertise of technology in education in the form of superior quality media, technical software competencies and content writing skills, to be able to develop effective and engaging curriculums for students by using technology in the classroom.
What is the potential salary for an Instructional Designer?
Although Instructional Designers in the private sector can earn a great living, the Bureau of Labor Statistics reported that the highest paid elearning professionals are those who are in federal government settings, with average earnings of $87,790 per year5.
Experience has a moderate effect on an Instructional Designer salary and you’re most likely to increase your earning potential by becoming competent in elearning software, have a good grasp of technology in education, as well as training and development management.
Click on a country to see what you can expect to get paid as an Instructional Designer in either South Africa, the United Kingdom or the United States of America:
What are the education and training requirements for an Instructional Designer?
According to the 2015 Global eLearning Salary & Compensation Report released by the eLearning Guild, which featured the responses of 5,127 of their members, individuals who hold an instructional design doctorate degree have a salary that is almost 24% higher than the United States average.6
However, this is not the only option you have to learn the skills required for a career in instructional design.
Co-founder and CEO of LearnDash, Justin Ferriman believes today’s Instructional Designer looks very different than they did in the past when proficiency in a couple of core skills sufficed.7 Nowadays, Instructional Designers need to be skilled in:
- Writing and editing
- Problem solving
- Innovation and ideation
- Project management
- UX design
- New technologies
Related Content: What are the key skills of an instructional designer?
These instructional design skills could be gained through a Bachelor’s Degree specialising in education, information technology, teaching with technology, web development, UX design, or writing; work experience, either at a higher education institution, an online education company, or a corporate organisation; or through continued learning – take an education technology course to learn how to build online short courses.